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Latitude Partners With Econsultancy to Launch SEM Benchmark Report Survey 2014

LEEDS, UNITED KINGDOM -- (Marketwired) -- 03/21/14 -- Digital marketing agency Latitude and Econsultancy have joined forces to launch the 2014 Search Engine Marketing Benchmark survey, which gives statistical data and invaluable insight into the changing face of Search Engine Optimisation and PPC Marketing in the UK.

During its eight years of existence, the report has become one of the most-trusted and respected benchmarking reports in the UK marketing industry, for both client and agency side marketers.

While the report is mainly focused on Search Engine Marketing, the format follows the growing trend of marketing integration, as well as addressing the impact of other channels on search engine marketing and vice versa. Other topics covered will include services, technologies, budget and media planning.

The survey, which will be open until 4th of April 2014, will be shared with thousands of marketing professionals in the UK, whose opinions and data will then be collated and crunched into a comprehensive report, due to be launched in May 2014.

Econsultancy Research Director, Linus Gregoriadis commented: "We are delighted to be launching the 2014 UK Search Marketing Benchmark Survey in partnership with Latitude. Since its launch in 2007, this research has established itself as the bellwether for the health of this industry. While the research is still predominantly about paid search and SEO, the survey has evolved to reflect the increased integration of these channels with other marketing activities such as display advertising and social media."

Latitude Managing Director Richard Gregory added: "Latitude is excited to be partnering with Econsultancy. The incredible thing about this report is not only how it captures the changing role of Search Engine Marketing within the wider marketing context, but also how it encapsulates the changes in the digital industry as a whole. The digital industry landscape is continuously evolving and the line of questioning in the survey will reflect the shifts in the mindsets and approaches of marketing professionals since the report began in 2007".

All survey respondents will received a free copy of the report (worth GBP 450) and an invitation to the exclusive launch event, hosted by Latitude, where the results will be presented and discussed. You can fill the survey here.

About Latitude

Latitude Digital Marketing has pioneered the use of digital channels in the UK and internationally for 10 years. Areas of expertise include search engine optimisation (SEO), pay- per-click (PPC), social media marketing, online display advertising, affiliate marketing and conversion analytics. The business works across a range of sectors including retail, gaming, leisure and travel with clients such as MarkaVIP, Tejuri and Fitness First.

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