Click here to close now.




















Welcome!

API Journal Authors: Elizabeth White, Carmen Gonzalez, Liz McMillan, AppDynamics Blog, Vormetric Blog

News Feed Item

Kidrobot Turns to SLI Systems to Boost E-commerce Sales and Strengthen Brand Visibility

Retailer of Limited Edition Pop Art Toys and Accessories Fulfills Multiple Business Goals with SLI's Improvements to Its Search, SEO and Usability

SAN JOSE, Calif., March 18, 2014 /PRNewswire/ -- SLI Systems (SLI.NZ) today announced that collectible toy retailer Kidrobot (www.kidrobot.com) has quadrupled conversions and increased orders by 13% since implementing SLI Systems to improve the user experience on its e-commerce site. Kidrobot has also extended the life of its custom-built e-commerce platform with SLI's ability to integrate video and other social media content into the site.

SLI Systems Logo.

In November 2013, Kidrobot implemented several of SLI Systems' e-commerce acceleration solutions – including SLI Learning Search, SLI Rich Auto Complete and SLI Site Champion – to improve the relevance of search results, integrate social content and video into search and drive more traffic to its site. Now traffic is up and 87% of Kidrobot visitors find what they want in the first five results shown.

"From the capabilities of their technology to the helpfulness of their support, the whole package of working with SLI is a huge improvement from what we had before," said Kelsey Vendetti, e-commerce and digital marketing manager for Kidrobot. "Learning Search has created a better overall user experience, and when visitors use Rich Auto Complete, it opens their eyes to all that we have to offer – they're three to four times more likely to click on a search suggestion." 

By automatically presenting relevant products, images and other information in autocomplete results, SLI's Rich Auto Complete can help shoppers identify the preferred product as quickly as they can type in a name. SLI Learning Search continually increases the relevancy of search results by learning and improving based on users' site activities.

Making Collectible Toys Easier to Find and Buy
Kidrobot was established in 2002 as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. The company has gained worldwide recognition for its collectible Labbits, paint-it-yourself MUNNYs, Futurama mini-figures and other designer art toys that are exclusive to the brand. In addition to its e-commerce site, the Boulder, CO-based Kidrobot has brick-and-mortar stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas, and its products can be found at other leading retailers worldwide.

In recent years, as more people have become fans of the company's unique pop art toys and accessories, it became necessary for Kidrobot to greatly improve the online shopping experience. In early 2013, the company's e-commerce team identified four main goals for enhancing the online business: improving the site search function, integrating search with social content, boosting SEO and driving more traffic to the site. Its previous site search, which was part of its homegrown e-commerce platform, simply couldn't deliver the right results, nor was it capable of supporting the additional capabilities Kidrobot had identified.

"We give our products unique names, and it used to be that if you didn't get the spelling correct for an on-site search, you wouldn't find the product you were looking for," said Vendetti. "Visitors would search for something as simple as a t-shirt and get one result when in fact we offer over 20 t-shirt styles."

Vendetti's team turned to SLI Systems because its hosted site search solution uniquely met all of Kidrobot's business requirements, and then some. SLI also incorporates Kidrobot's videos, Instagram posts and other social media content into site search results pages. That is important for the brand given the high volume of activity on social media channels among its fans – for example, Kidrobot frequently sees more than 1,000 Likes on Instagram posts and more than 10,000 views of its YouTube videos. Such popular social content often cements a shopper's buying decision, resulting in more orders. Showing Vimeo and YouTube videos through its site search was something Kidrobot couldn't do before SLI, as its custom-built platform could not support it.

Kidrobot also benefits from SLI's automatically generated SEO landing pages for long tail keywords through its Site Champion offering. The landing pages rank highly in Google and Bing and provide high-quality SEO traffic to Kidrobot.com.

"Site Champion helps us by taking care of important SEO work that our small team wouldn't be able to do on its own," Vendetti said.

Click to Tweet: @Kidrobot Chooses @SLISystems Learning Search to integrate social media content and videos, and extend the life of its e-commerce platform. http://ctt.ec/ATob0

About SLI Systems
SLI Systems (SLI.NZ) provides leading SaaS solutions that help online shoppers connect to the products they are most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen SaaS- based site search provider to Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the behavior of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit: www.sli-systems.com.

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
[email protected]
www.twitter.com/nmhill / www.twitter.com/slisystems 

Logo - http://photos.prnewswire.com/prnh/20121127/MM19509LOGO

SOURCE SLI Systems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.