|By PR Newswire||
|March 14, 2014 09:00 AM EDT||
BETHESDA, Md., March 14, 2014 /PRNewswire/ -- Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers. The bilingual app is available for iPhone, iPod touch and and Android smartphones. Created by Latinum Network, an organization dedicated to helping brands succeed in the multicultural economy, the app gives brands the opportunity to offer free products, promotions, recipes, and giveaways to customers and prospects. Brands can also send direct messages along with highly targeted product sampling and trials, and users will be able to participate in sweepstakes.
Participating brands at launch include: NBA, Comida Kraft, Daisy Brand, Discovery en Espanol, General Mills Que Rica Vida, H&R Block, Knorr®, Clorox® Fraganzia®, Nestle, American Family Insurance and McCormick, among others.
"It is well known that U.S. Hispanics over-index in their use of mobile technology and Veo gives brands access to consumers this way," said David Wellisch, Co-Founder, Managing Partner, Latinum Network. "At Latinum, we can combine the value of all of our member brands to create a valuable app that provides equal benefit to brands and their customers."
Based upon the Pew Research Center's Internet Project "Cell Internet Use 2013," three out of every five Hispanics access the internet through their mobile phone, considerably overindexing the general United States Population's mobile internet use, which is at 34%. (eMarketer)
Veo will also offer special deals from across the web, curated by Latinum Network, featuring products and services of particular interest to the U.S. Hispanic audience.
About Latinum Network:
Latinum Network was founded in 2009 with the mission to be the leading organization dedicated to helping companies win in the multicultural economy. Its business network model—powered by the nearly 100 member brands it works with—serves as a platform to deliver consumer insights, marketing strategies, and large-scale consumer access, enhancing its member companies' effectiveness and ultimately driving measurable ROI. The driving force behind Latinum has always been the member companies it serves supported by its analytic DNA, proprietary tools and assets, and a team of top strategic minds.
Sparkpr for Veo/Latinum Network
SOURCE Latinum Network
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