Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

Midverse Studios Offers up to 100,000 Free Users for Mobile Developers Who Join the AppEngage Network

To prove the value of an engaged user, Midverse Studios is offering developers who implement the AppEngage Network up to 100,000 installs for free. The offer is available to all Android developers (Google Play and Amazon) who implement the AppEngage SDK within the next 30 days.

With the AppEngage Network, Midverse is pioneering a Cost Per Quality Engagement (CPE+) model, leaving behind the increasingly expensive and decreasingly effective Cost Per Install (CPI) model. The mobile platform provides incremental in-game rewards to users based on players successfully completing tasks across a number of in-network games. Through these cross-game incentives, the AppEngage Network keeps players involved across multiple apps, creating a reason to try new titles and to continue playing them well after the first play session.

“CPI is broken, with developers paying a premium for users who are encouraged to install their apps by other ad networks, but then immediately delete or never even play their games,” said Rizwan Virk, co-founder and CEO of Midverse Studios. “With the AppEngage Network, we’re delivering users who stick around long enough to get hooked and actually want to play your game.”

Developers currently using AppEngage have increased monetization by at least $.01 in average revenue per daily active user (ARPDAU). That means an app with 100,000 daily active users (DAU) will have a revenue increase of at least $1,000 per day.

Midverse’s 100,000 Free Users promotion will run for a limited time. The number of free installs is based on the developer’s DAU and how many users their application shares with the Network. Complete terms and conditions for the offer are available at http://www.midversestudios.com/100kpromo_terms.

About the AppEngage Network

Already one of the most successful ad networks on the Amazon Appstore and Google Play, the AppEngage Network was created because the team at Midverse Studios was fed up with rising CPI costs and the low quality of users they paid to acquire for their games. What they really wanted for their titles was engaged users who would come back for more. With AppEngage, the Midverse team created a better system to acquire and engage new players, one that satisfies the three critical criteria of cost, quality and volume.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by Rizwan Virk and Mitch Liu, industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish, acquired by Japanese mobile gaming giant DeNA. As app developers, the team has experienced the challenge of acquiring quality users with the broken CPI model, leading to the creation of the AppEngage Network. Providing mobile game developers with a user acquisition system that delivers engaged users, Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors, including IDG Ventures, IDG Capital Partners, and Signia Venture Partners. For more information, visit http://www.midversestudios.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...