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API Journal Authors: Elizabeth White, Pat Romanski, Esmeralda Swartz, Jason Bloomberg, Liz McMillan

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YesStyle Presents "aka DAN" Documentary Series Premiering Worldwide in March 2014

LOS ANGELES, March 12, 2014 /PRNewswire/ -- YesStyle, the leading online Asian fashion retailer and owner and operator of retail website, is proud to present "aka DAN", a documentary series starring musician Dan Matthews. Produced by Mayrok Media in association with Arirang TV, the 4-part series "aka DAN" follows Matthews, a Korean American adoptee, as he searches for and reunites with his biological Korean family, including his twin brother who he never knew existed. The series premieres on March 6, 2014 on multiple media platforms, both broadcast and online.

Dan Matthews says about "aka DAN": "The documentary deals with issues of identity, family and culture, so everyone can relate to this story." Also known by his stage name DANakaDAN, Matthews was adopted and raised in a small town in Southern California. "aka DAN" depicts Matthews as he researches his true heritage and finally embarks on a journey to South Korea. In each of the episodes, Matthews wears clothing available from YesStyle, some of which was delivered to South Korea during filming in 2013. Matthews also wore YesStyle clothing at the red carpet premiere of "aka DAN" in February 2014.

The retail website was created in 2006 in order to provide worldwide customers with high-quality and affordable fashion items from Korea, Japan, Hong Kong, Taiwan and other Asian territories. In keeping with their support of Asian art and culture, YesStyle regularly sponsors Asian and Asian American artists, and has supported shows featuring Korea's Super Junior and Wonder Girls, Taiwan's Show Luo and Hong Kong's Eason Chan. YesStyle also works regularly with Asian American filmmaking group Wong Fu Productions and YouTube musicians David Choi and Clara C.

"akaDAN" presents a fortuitous synergy between YesStyle, Dan Matthews and other Asian American artists. Also on March 6, Dan Matthews releases a new album entitled "Stuntman" that features collaborations with David Choi and Clara C. Along with hip hop group Far East Movement, Wong Fu Productions co-created ISAtv, a YouTube channel and Asian American entertainment network among the first outlets to broadcast "aka DAN".

Dan Matthews said, "I am very thankful for YesStyle's support in this documentary. We've carefully selected the partners we will work with, and YesStyle with its support for the arts and entertainment initiatives of Asian Americans is a perfect match."

Besides on ISAtv, "aka DAN" premieres on March 6 on Dramafever, an online video service that delivers premium television shows and movies from 70 major broadcasters and studios worldwide via streaming and over-the-top devices; Hulu, the popular over-the-top service offering on-demand streaming of video content; and Arirang TV, a Korean TV network distributed in over 100 million households worldwide.

About YesStyle

YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched and in 2010, and and in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for Asian designers and fashion brands to connect with international customers. For more information, visit or

About Dan Matthews (DANakaDAN)

Dan Matthews (DANakaDAN) is a Korean adoptee currently living in Los Angeles and working in the entertainment industry. He was raised in the small town of Camarillo, an hour north of LA, with his parents Lynne, Paul, and Jamie. He's currently working as a producer for International Secret Agents, an Asian American entertainment and production company owned by Wong Fu Productions and Far East Movement. Visit,, and for more information.

About Mayrok Media

Mayrok Media is a next-generation multimedia company focused on the production, distribution, and management of content on digital platforms. Mayrok Media uniquely addresses the growing interest in and demand for premium entertainment content from around the world and niche subcultures, across digital and traditional platforms. Visit for more information.

About Arirang TV

Arirang TV, operated by the Korea International Broadcasting Foundation, is an international English-language network based in Seoul, South Korea. Launched in 1997, Arirang TV is currently viewed by more than 102 million households in 188 countries across the Asia-Pacific, Europe, Middle East, Africa and the Americas, 24 hours a day.

Reaching to every corner of the world, Arirang TV presents an unbiased view and reliable information of Korea to the world through the wide range of programs such as Korean news, cultural, educational and entertainment show, dramas, documentaries and more. To learn more, visit

About ISAtv

Launched in May 2012, ISAtv is a YouTube partner and entertainment platform for Asian American culture, talent and news. ISAtv produces original content, covering a variety of topics ranging from dance, art and design, and video games, to fashion, music and pop culture. To date, the ISAtv YouTube network has developed 13 unique shows with over 150 episodes of content, and grossed over 7.6 million views. To learn more, visit

About DramaFever

DramaFever is an online video service that curates premium television shows and movies from 70 major broadcasters and studios throughout Asia, Europe and the Americas. Over 6 million monthly viewers discover and enjoy hit shows from the rest of the world on demand with professional subtitles in HD quality on DramaFever's website as well as its applications on iPhone, iPad, Android, Roku, and Google TV. Most of DramaFever's library of 600 titles and 14,000 episodes are made available to viewers on first-run, next day basis from original broadcast. DramaFever also syndicates a portion of its library to Hulu, Netflix, Amazon, and iTunes. To learn more, visit

Cheryl Fuerte
Sr. Manager - Marketing & Web Dev |
[email protected]


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