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Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night, says Searchmetrics

Study reveals minute-by-minute tweet trends on Super Bowl night

New York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity.

Former Soccer star David Beckham and Terry Crews, the former NFL star and actor, also generated a high number of tweets per minute when they appeared in commercials during Super Bowl.

The findings come from digital marketing software and services company, Searchmetrics, which analyzed tweets-per-minute activity around a variety of topics during Super Bowl night.

"Twitter's data shows there were more than 24.9 million tweets about the game and halftime show on Sunday. Many advertisers invest millions of dollars on commercials and sponsorship during the event and our analysis gives a snapshot of the excitement generated on Twitter on the night," said Marcus Tober, CTO and founder of Searchmetrics, whose Enterprise SEO platform helps digital marketers track and measure their search and social media marketing activity.

Which Music Acts Were Heavily Tweeted on Super Bowl Night?
The accompanying chart shows the distribution of tweets per minute during the Super Bowl event which mentioned 'Bruno Mars', 'Red Hot Chili Peppers' and 'U2'. The peak of mentions during halftime when the acts appeared is very visible (a link to the chart can be found at http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-music-2014.jpg).

Which stars from Super Bowl commercials generated attention on Twitter on the night?
The accompanying chart shows tweets per minute mentioning 'David Beckham' (H&M), former 'NFL player' and actor 'Terry Crews' (Toyota), screen actress 'Scarlett Johansson' (SodaStream) and Full House actor 'John Stamos' (Dannon Oikos). The peak mentions when the commercials aired can be seen (a link to the chart can be found at: http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-stars-2014.jpg).

When did Twitter activity around the two teams spike?
The accompanying chart shows how mentions of 'broncos' eclipsed those for 'seahawks' after half time (a link to the chart can be found at: http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-event-2014.jpg).

Sample Tweets from Super Bowl night

The images of the Tweets are available at these links:
http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-brunomars-201.jpg
http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-beckham-2014.jpg

About the study
Searchmetrics defined approximately 50 keywords/topics around the Super Bowl. The company's software then crawled Twitter to analyze how many times per minutes the specific words were mentioned within tweets. The company does not have full access to all of Twitter's data, so the numbers are based on a sub set of data giving an indication of trends but not absolute numbers.

About Searchmetrics
Searchmetrics is the pioneer and leading global provider of digital marketing software and services. It operates the Searchmetrics Suite™, an innovative, interactive online marketing and enterprise level Search Engine Optimization (SEO) platform for companies and online agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.

The company's flagship Searchmetrics Suite™ platform helps customers to define their individual business goals - such as increased ROI - and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics Suite™ allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.

The company has offices in Berlin, London, Paris and New York and operates its SaaS software through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and TUI rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.

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Source: RealWire

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