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Personal Cloud Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2013 - 2018)

LONDON, Feb. 4, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Personal Cloud Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2013 – 2018)

Cloud computing which has been making headlines in the tech world has evolved a lot during the 2000's. 'Personal Cloud' is a relatively new concept which offers a truly personalized experience to an individual user using cloud. In today's digital world, users are keen on storing and managing their personal data via multiple devices, while ensuring secure access to the same. Personal cloud promises to be a perfect solution for this by enabling users to store data remotely, while making it securely accessible. Personal cloud provides seamless integration across multiple devices by offering real time synchronization. Above all a user can also share their data stored in cloud with other users as well.

This report provides insights on key market players, future scope, drivers, restraints and challenges of the market. The report focuses on evaluating global advancements, adoption trends, business models, market forces, technology roadmap, forecasts & analysis (2013-2018). We have profiled leading companies that provide Personal cloud services (Pure play personal cloud service providers and NAS device manufacturers). Key players include Amazon, Apple, Box, Buffalo Technology, Drobo , Dropbox, Egnyte, Google, Iomega, LiveDrive, Microsoft, Mozy, Pogoplug, Polkast, Seagate Technology, Sugarsync, Symform, Syncplicity, Western Digital and Wuala.

This report categorizes the global market in terms of market revenues and also for forecasting the revenues and analyzing the trends in each of the following markets and sub-markets:

On the basis of Revenues

Direct Revenues
Indirect Revenues

On the basis of Deployment Models

Individuals
Small Business
Medium Business

On the basis of Types of Hosting

Provider Hosting
User Hosting

On the basis of Geographies

North America (NA)
Europe (EU)
Middle-East Africa (MEA)
Asia-Pacific, incl. Japan (APAC)
Latin America (LA)

1 INTRODUCTION 20

1.1 KEY TAKE-AWAYS 20
1.2 REPORT DESCRIPTION 20
1.3 MARKETS COVERED 21
1.4 STAKEHOLDERS 22
1.5 FORECAST ASSUMPTIONS 22
1.6 RESEARCH METHODOLOGY 23

2 EXECUTIVE SUMMARY 24

3 MARKET OVERVIEW 26

3.1 PERSONAL CLOUD: OVERVIEW 26
3.2 PERSONAL CLOUD: EVOLUTION 27
3.3 WHAT IS HOT 28
3.3.1 ULTRA VIOLET AND KEYCHEST 28
3.3.2 CLOUD OPERATING SYSTEM (OS) 28
3.3.3 WHITE-LABEL SOLUTIONS 29
3.4 MARKET DEFINITION 29
3.5 MARKET SEGMENTATION 30
3.6 PERSONAL CLOUD: OVERALL MARKET SIZE 31
3.7 MARKET DYNAMICS 32
3.7.1 DRIVERS 32

3.7.1.1 Data generation and access 32
3.7.1.2 Disaster recovery and contingency planning 33
3.7.1.3 Remote access 33
3.7.1.4 Bring Your Own Device (BYOD) and mobile workforce 33
3.7.2 RESTRAINTS 34
3.7.2.1 Privacy issues 34
3.7.2.2 Data security 34
3.7.2.3 Internet and bandwidth 34
3.7.2.4 Vendor lock-in and interoperability 35
3.7.3 OPPORTUNITES 35
3.7.3.1 Creating awareness 35
3.7.3.2 Business tie-ups with electronic device manufacturers 35
3.7.3.3 Making personal cloud appealing to business users 35
3.8 PERSONAL CLOUD: ECOSYSTEM 36
3.9 PERSONAL CLOUD: VALUE CHAIN ANALYSIS 38

4 PERSONAL CLOUD: MARKET SIZE AND FORECAST
BY REVENUES 39


4.1 BY DIRECT REVENUES 39
4.1.1 OVERVIEW 39
4.1.2 MARKET SIZE AND FORECAST 39
4.2 BY INDIRECT REVENUES 44
4.2.1 OVERVIEW 44
4.2.2 MARKET SIZE AND FORECAST 44

5 PERSONAL CLOUD: MARKET SIZE AND FORECAST
BY SIZE OF DEPLOYMENT 49


5.1 OVERVIEW: PERSONAL CLOUD BY DEPLOYMENT 50
5.2 BY INDIVUDUALS 53
5.2.1 OVERVIEW 53
5.2.2 MARKET SIZE AND FORECAST 53
5.3 BY SMALL BUSINESS 57
5.3.1 OVERVIEW 57
5.3.2 MARKET SIZE AND FORECAST 57
5.4 BY MEDIUM BUSINESS 62
5.4.1 OVERVIEW 62
5.4.2 MARKET SIZE AND FORECAST 62

6 PERSONAL CLOUD: MARKET SIZE AND FORECAST
BY TYPES OF HOSTING 67


6.1 OVERVIEW OF TYPES OF HOSTING 68
6.2 PERSONAL CLOUD: PROVIDER HOSTING (HOSTED FROM PROVIDER'S PREMISES) 70
6.2.1 OVERVIEW 70
6.2.2 MARKET SIZE AND FORECAST 70
6.3 PERSONAL CLOUD HOSTED FROM USER'S PREMISES 75
6.3.1 OVERVIEW 75
6.3.2 MARKET SIZE AND FORECAST 75

7 PERSONAL CLOUD: MARKET SIZE AND FORECAST
BY GEOGRAPHIES 80


7.1 OVERVIEW OF PERSONAL CLOUD GLOBALLY 81
7.2 NORTH AMERICA (NA) 82
7.2.1 OVERVIEW 82
7.2.2 MARKET SIZE AND FORECAST BY TYPES OF REVENUES 83
7.2.3 MARKET SIZE AND FORECAST BY SIZE OF DEPLOYMENT 86
7.2.4 MARKET SIZE AND FORECAST BY TYPES OF HOSTING 90
7.3 EUROPE (EU) 92
7.3.1 OVERVIEW 92
7.3.2 MARKET SIZE AND FORECAST BY TYPES OF REVENUES 94
7.3.3 MARKET SIZE AND FORECAST BY SIZE OF DEPLOYMENT 97
7.3.4 MARKET SIZE AND FORECAST BY TYPES OF HOSTING 100
7.4 APAC 102

7.4.1 OVERVIEW 102
7.4.2 MARKET SIZE AND FORECAST BY TYPES OF REVENUES 104
7.4.3 MARKET SIZE AND FORECAST BY SIZE OF DEPLOYMENT 107
7.4.4 MARKET SIZE AND FORECAST BY TYPES OF HOSTING 111
7.5 MEA 113
7.5.1 OVERVIEW 113
7.5.2 MARKET SIZE AND FORECAST BY TYPES OF REVENUES 115
7.5.3 MARKET SIZE AND FORECAST BY SIZE OF DEPLOYMENT 118
7.5.4 MARKET SIZE AND FORECAST BY TYPES OF HOSTING 122
7.6 LATIN AMERICA (LA) 124
7.6.1 OVERVIEW 124
7.6.2 MARKET SIZE AND FORECAST BY TYPES OF REVENUES 126
7.6.3 MARKET SIZE AND FORECAST BY SIZE OF DEPLOYMENT 128
7.6.4 MARKET SIZE AND FORECAST BY TYPES OF HOSTING 132

8 PERSONAL CLOUD: BUSINESS CASE AND MODELS 134

8.1 CURRENT BUSINESS MODELS 134
8.1.1 PERSONAL CLOUD HOSTED FROM PROVIDER PREMISES (DATA CENTER) 134
8.1.1.1 Overall approach 134
8.1.1.2 Key features and pricing 135
8.1.1.3 Analyst insights 135
8.1.2 PERSONAL CLOUD HOSTED FROM USER PREMISES 136
8.1.2.1 Overall approach 136
8.1.2.2 Key features and pricing 136
8.1.2.3 Analyst insights 137
8.2 BUSINESS CASE FOR PLAYERS IN THE ECOSYSTEM 137
8.2.1 CLOUD STORAGE PROVIDERS 137
8.2.2 TELCOS 138
8.2.3 CONSUMER ELECTRONIC MANUFACTURERS 138

9 PERSONAL CLOUD: GO-TO-MARKET (GTM) AND
PRICING STRATEGIES 140


9.1 MARKET LIFECYCLE MANAGEMENT 140
9.1.1 PLOTTING THE CHASM 140
9.1.2 STRATEGY AND INSIGHTS 142
9.2 PRICING STRATEGIES 144
9.2.1 FREEMIUM OVERVIEW 144
9.2.2 FREE USERS VS. PAID USERS 144
9.2.3 IS THIS MODEL PROFITABLE? 144
9.2.4 PRICING MODELS FOR FUTURE 145

10 COMPETITIVE LANSCAPE 146

10.1 COMPETITOR ECOSYSTEM 146
10.2 SERVICE/FEATURE COMPARISON 147
10.3 MERGERS AND ACQUISITIONS (M&A) 149
10.4 VENTURE CAPITAL (VC) FUNDING 150
10.4.1 OVERVIEW 150
10.4.2 CAPITAL FUNDING TRENDS 150

11 COMPANY PROFILES 153
(MnM View, Overview, Products & Services, Financials, SWOT Analysis and Strategy & Analyst Insights)*

11.1 AMAZON 153
11.2 APPLE 155
11.3 BOX, INC. 157
11.4 BUFFALO TECHNOLOGY 159
11.5 DROBO, INC. 161
11.6 DROPBOX, INC. 163
11.7 EGNYTE, INC. 165
11.8 GOOGLE, INC. 166
11.9 IOMEGA CORP 168
11.10 LIVE DRIVE INTERNET LTD. 170
11.11 MICROSOFT 171
11.12 MOZY, INC. 173
11.13 POGOPLUG 174
11.14 POLKAST 175

11.15 SEAGATE TECHNOLOGY PLC 176
11.16 SUGARSYNC, INC. 177
11.17 SYMFORM, INC. 179
11.18 SYNCPLICITY 180
11.19 WESTERN DIGITAL CORP. 181
11.20 WUALA 183
*Details on MarketsandMarkets View, Overview, Products & Services, Financials, SWOT Analysis and Strategy & Analyst Insights might not be captured in case of unlisted companies.
11.21 OTHER KEY PLAYERS 185
11.21.1 ADRIVE 185
11.21.2 CLOUDMAGIC 185
11.21.3 D-LINK CORPORATION 185
11.21.4 ELEPHANT DRIVE, INC. 186
11.21.5 EVERNOTE CORPORATION 186
11.21.6 FUNAMBOL, INC. 187
11.21.7 SYNOLOGY 187
11.21.8 OPENDRIVE 188
11.21.9 UBUNTU TECHNOLOGY PTY LTD. 188
11.21.10 WYSE TECHNOLOGY, INC. 188

LIST OF TABLES

TABLE 1 FORECAST ASSUMPTIONS FOR PERSONAL CLOUD MARKET 22
TABLE 2 PERSONAL CLOUD MARKET SIZE, 2013-2018 ($BILLION) 25
TABLE 3 PERSONAL CLOUD MARKET SIZE, 2013-2018 ($BILLION) 31
TABLE 4 PERSONAL CLOUD MARKET, BY DIRECT REVENUES,
2013-2018 ($BILLION) 39
TABLE 5 PERSONAL CLOUD MARKET, BY DIRECT REVENUES, BY GEOGRAPHIES, 2013-2018 ($BILLION) 41
TABLE 6 PERSONAL CLOUD MARKET, BY INDIRECT REVENUES,
2013-2018 ($BILLION) 44
TABLE 7 PERSONAL CLOUD MARKET, BY INDIRECT REVENUES,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 46
TABLE 8 PERSONAL CLOUD MARKETN SIZE, BY DEPLOYMENT,
2013-2018 ($BILLION) 50
TABLE 9 PERSONAL CLOUD MARKET SIZE, BY DEPLOYMENT, 2013-2018, Y-O-Y 51
TABLE 10 PERSONAL CLOUD MARKET SIZE, BY INDIVIDUALS,
2013-2018 ($BILLION) 53
TABLE 11 PERSONAL CLOUD MARKET SIZE, BY INDIVIDUALS, BY GEOGRAPHIES, 2013-2018 ($BILLION) 54

TABLE 12 PERSONAL CLOUD MARKET Y-O-Y, BY INDIVIDUALS,
BY GEOGRAPHIES, 2013-2018 55
TABLE 13 PERSONAL CLOUD MARKET SIZE, BY SMALL BUSINESS,
2013-2018 ($BILLION) 58
TABLE 14 PERSONAL CLOUD MARKET SIZE, BY SMALL BUSINESS,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 59
TABLE 15 PERSONAL CLOUD MARKET Y-O-Y, BY SMALL BUSINESS,
BY GEOGRAPHIES, 2013-2018 60
TABLE 16 PERSONAL CLOUD MARKET SIZE, BY MEDIUM BUSINESS,
2013-2018 ($BILLION) 62
TABLE 17 PERSONAL CLOUD MARKET SIZE, BY MEDIUM BUSINESS,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 64
TABLE 18 PERSONAL CLOUD MARKET Y-O-Y, BY MEDIUM BUSINESS,
BY GEOGRAPHIES, 2013-2018 64
TABLE 19 PERSONAL CLOUD MARKET SIZE, BY HOSTING, 2013-2018 ($BILLION) 68
TABLE 20 PERSONAL CLOUD MARKET SIZE, BY HOSTING, 2013-2018, Y-O-Y 69
TABLE 21 PERSONAL CLOUD MARKET SIZE, BY PROVIDER HOSTING,

2013-2018 ($BILLION) 71
TABLE 22 PERSONAL CLOUD MARKET SIZE, BY PROVIDER HOSITNG,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 72
TABLE 23 PERSONAL CLOUD MARKET, BY PROVIDER HOSTING,
BY GEOGRAPHIES, 2013-2018, Y-O-Y 73
TABLE 24 PERSONAL CLOUD MARKET SIZE, BY USER HOSTING,
2013-2018 ($BILLION) 75
TABLE 25 PERSONAL CLOUD MARKET SIZE, BY USER HOSITNG,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 77
TABLE 26 PERSONAL CLOUD MARKET, BY USER HOSTING, BY GEOGRAPHIES, 2013-2018, Y-O-Y 78
TABLE 27 PERSONAL CLOUD MARKET SIZES, BY GEOGRAPHIES,
2013-2018 ($BILLION) 81
TABLE 28 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY NA,
2013-2018 ($BILLION) 83
TABLE 29 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY NA,
2013-2018 ($BILLION) 84
TABLE 30 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 85

TABLE 31 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 86
TABLE 32 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 87
TABLE 33 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 89
TABLE 34 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 90
TABLE 35 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY NA, 2013-2018 ($BILLION) 91
TABLE 36 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY EUROPE,
2013-2018 ($BILLION) 93
TABLE 37 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 94
TABLE 38 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 95

TABLE 39 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 97
TABLE 40 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 98
TABLE 41 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 99
TABLE 42 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 100
TABLE 43 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 101
TABLE 44 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY APAC,
2013-2018 ($BILLION) 103
TABLE 45 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 104
TABLE 46 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 105

TABLE 47 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 107
TABLE 48 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 108
TABLE 49 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 110
TABLE 50 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 111
TABLE 51 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY APAC, 2013-2018 ($BILLION) 112
TABLE 52 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY MEA,
2013-2018 ($BILLION) 114
TABLE 53 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY MEA,
2013-2018 ($BILLION) 115

TABLE 54 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 116
TABLE 55 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 118
TABLE 56 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 119
TABLE 57 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 121
TABLE 58 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 122
TABLE 59 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY MEA, 2013-2018 ($BILLION) 123
TABLE 60 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY LA,
2013-2018 ($BILLION) 125
TABLE 61 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY LA,
2013-2018 ($BILLION) 126
TABLE 62 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y,
BY LA,2013-2018 ($BILLION) 127

TABLE 63 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 128
TABLE 64 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 129
TABLE 65 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 130
TABLE 66 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 132
TABLE 67 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY LA, 2013-2018 ($BILLION) 133
TABLE 68 SERVICE/FEATURE COMPARISON 147
TABLE 69 MERGERS AND ACQUISITIONS 149
TABLE 70 CAPITAL FUNDING TRENDS 151

LIST OF FIGURES

FIGURE 1 PERSONAL CLOUD OVERVIEW 27
FIGURE 2 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, 2013-2018 ($BILLION) 32
FIGURE 3 PERSONAL CLOUD ECOSYSTEM 36
FIGURE 4 PERSONAL CLOUD VALUE CHAIN 38
FIGURE 5 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y,
2013-2018 ($BILLION) 40
FIGURE 6 PERSONAL CLOUD MARKET DIRECT REVENUE, BY GEOGRAPHIES,
2013-2018 ($BILLION) 42
FIGURE 7 PERSONAL CLOUD MARKET DIRECT REVENUE, BY GEOGRAPHIES,
2013-2018, Y-O-Y 43
FIGURE 8 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y,
2013-2018 ($BILLION) 45
FIGURE 9 PERSONAL CLOUD MARKET INDIRECT REVENUE, BY GEOGRAPHIES, 2013-2018 ($BILLION) 47
FIGURE 10 PERSONAL CLOUD MARKET INDIRECT REVENUE, BY GEOGRAPHIES, 2013-2018, Y-O-Y 48
FIGURE 11 PERSONAL CLOUD MARKET SIZE, BY DEPLOYMENT,
2013-2018 ($BILLION) 52

FIGURE 12 PERSONAL CLOUD MARKET SIZE, BY DEPLOYMENT, 2013-2018, Y-O-Y 52
FIGURE 13 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY INDIVIDUALS,
2013-2018 ($BILLION) 54
FIGURE 14 PERSONAL CLOUD MARKET, BY INDIVIDUALS, BY GEOGRAPHIES,
2013-2018 ($BILLION) 56
FIGURE 15 PERSONAL CLOUD MARKET INDIVIDUAL REVENUE, BY GEOGRAPHIES, 2013-2018, Y-O-Y 56
FIGURE 16 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY SMALL BUSINESS, 2013-2018 ($BILLION) 58
FIGURE 17 PERSONAL CLOUD MARKET, BY SMALL BUSINESS, BY GEOGRAPHIES, 2013-2018 ($BILLION) 60
FIGURE 18 PERSONAL CLOUD MARKET, BY SMALL BUSINESS, BY GEOGRAPHIES, 2013-2018, Y-O-Y 61

FIGURE 19 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY MEDIUM BUSINESS, 2013-2018 ($BILLION) 63
FIGURE 20 PERSONAL CLOUD MARKET, BY MEDIUM BUSINESS, BY GEOGRAPHIES, 2013-2018 ($BILLION) 65
FIGURE 21 PERSONAL CLOUD MARKET, BY MEDIUM BUSINESS, BY GEOGRAPHIES, 2013-2018, Y-O-Y 66
FIGURE 22 PERSONAL CLOUD MARKET SIZE, BY HOSTING, 2013-2018 ($BILLION) 69
FIGURE 23 PERSONAL CLOUD MARKET, BY HOSTING, 2013-2018, Y-O-Y 70
FIGURE 24 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY PROVIDER HOSTING, 2013-2018 ($BILLION) 71
FIGURE 25 PERSONAL CLOUD MARKET, BY PROVIDER HOSTING,
BY GEOGRAPHIES, 2013-2018 ($BILLION) 73
FIGURE 26 PERSONAL CLOUD MARKET, BY PROVIDER HOSTING,
BY GEOGRAPHIES, 2013-2018, Y-O-Y 74
FIGURE 27 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY USER HOSTING,
2013-2018 ($BILLION) 76
FIGURE 28 PERSONAL CLOUD MARKET, BY USER HOSTING, BY GEOGRAPHIES, 2013-2018 ($BILLION) 78
FIGURE 29 PERSONAL CLOUD MARKET, BY USER HOSTING, BY GEOGRAPHIES, 2013-2018, Y-O-Y 79
FIGURE 30 PERSONAL CLOUD MARKET, REVENUES VS. Y-O-Y, BY GEOGRAPHIES, 2013-2018 ($BILLION) 82

FIGURE 31 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY NA,
2013-2018 ($BILLION) 83
FIGURE 32 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY NA,
2013-2018 ($BILLION) 84
FIGURE 33 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 85
FIGURE 34 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 87
FIGURE 35 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 88
FIGURE 36 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE
(MEDIUM BUSINESS) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 89
FIGURE 37 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY NA, 2013-2018 ($BILLION) 91
FIGURE 38 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY NA, 2013-2018 ($BILLION) 92

FIGURE 39 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y (%), BY EUROPE,
2013-2018 ($BILLION) 93
FIGURE 40 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 95
FIGURE 41 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 96
FIGURE 42 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 97
FIGURE 43 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY EUROPE, 2013-2018 (BILLION) 98
FIGURE 44 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 99
FIGURE 45 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 101

FIGURE 46 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY EUROPE, 2013-2018 ($BILLION) 102
FIGURE 47 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY APAC,
2013-2018 ($BILLION) 103
FIGURE 48 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY APAC,
2013-2018 ($BILLION) 105
FIGURE 49 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 106
FIGURE 50 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 108
FIGURE 51 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y (%), BY APAC, 2013-2018 ($BILLION) 109
FIGURE 52 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 110
FIGURE 53 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY APAC, 2013-2018 ($BILLION) 112
FIGURE 54 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY APAC, 2013-2018 ($BILLION) 113
FIGURE 55 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY MEA,

2013-2018 ($BILLION) 114
FIGURE 56 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY MEA,
2013-2018 ($BILLION) 116
FIGURE 57 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 117
FIGURE 58 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 119
FIGURE 59 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 120
FIGURE 60 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (MEDIUM BUSINESS) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 121
FIGURE 61 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY MEA, 2013-2018 ($BILLION) 123
FIGURE 62 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY MEA, 2013-2018 ($ BILLION) 124
FIGURE 63 PERSONAL CLOUD MARKET SIZE VS. Y-O-Y, BY LA,
2013-2018 ($BILLION) 125
FIGURE 64 PERSONAL CLOUD MARKET DIRECT REVENUE VS. Y-O-Y, BY LA,
2013-2018 ($BILLION) 127

FIGURE 65 PERSONAL CLOUD MARKET INDIRECT REVENUE VS. Y-O-Y, BY LA,
2013-2018 ($BILLION) 128
FIGURE 66 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (INDIVIDUALS) VS.
Y-O-Y, BY LA, 2013-2018 ($BILLION) 129
FIGURE 67 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE (SMALL BUSINESS) VS. Y-O-Y, BY LA, 2013-2018 130
FIGURE 68 PERSONAL CLOUD MARKET DEPLOYMENT REVENUE
(MEDIUM BUSINESS) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 131
FIGURE 69 PERSONAL CLOUD MARKET HOSTING REVENUE (PROVIDER HOSTING) VS. Y-O-Y, BY LA, 2013-2018 ($BILLION) 132
FIGURE 70 PERSONAL CLOUD MARKET HOSTING REVENUE (USER HOSTING) VS.
Y-O-Y, BY LA, 2013-2018 ($BILLION) 133
FIGURE 71 PERSONAL CLOUD: CHASM 140
FIGURE 72 PERSONAL CLOUD: CROSSING THE CHASM 142
FIGURE 73 PERSONAL CLOUD: COMPETITOR ECOSYSTEM 146

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Personal Cloud Market - Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2013 – 2018)
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@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...