Welcome!

API Journal Authors: Peter Silva, Elizabeth White, Sujoy Sen, Lori MacVittie, Sematext Blog

News Feed Item

Market Challenges for Big Data Solutions Providers

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Introduction

Once upon a time, databases were static information repositories, housed on expensive mainframe computers, updated in planned and consistent cycles, and accessible only to those who could mount the drives, punch the cards and paper tapes, and decipher the cryptic output. Fast forward fifty years, and Excel lets everyone enter and retrieve whatever data they can gather, while organizations seem to have as many databases as they have departments, projects and accounting auditors.

Data storage options also have evolved, from basement vaults and offsite bunkers full of tapes and disc arrays, to data warehouses, mirrored systems, storage area networks, and instances in service provider network clouds.

Advances in computing power and network capacity have greatly expanded our ability to collect, store, analyze and transport the data needed to support our traditional social and economic activities; while at the same time they are stimulating the generation of vast new data stores. We generate this new data every time we use our smart phones and tablets to "go online" and check the weather, update our calendars, order a pizza, or download a podcast.
Companies like Amazon and Google pioneered the concept of Big Data—basically by using commodity servers, copious bandwidth and open sourced software platforms as substitutes for what was then the gold standard for data management: complex, special-purpose hardware and software running over carefully engineered networks. These early adopters discovered that their new environments were not only more cost-effective but also more scalable than traditional data processing, networking and storage solutions. While Big Data applications used by these online pioneers and by the scientific community (Big Science) have been well underway for a decade or more, successful implementations in more mainstream market segments are just beginning to accumulate.

There is a simple reason why so many different types of vendors have a stake in the multi-billion dollar market for Big Data solutions. It's the same reason why so many different types of organizations are trying to figure out how they might put Big Data to work in their own environments and on their own applications. Everyone senses that Big Data could be the next crucial and pervasive information technology, as transformative and necessary as its computing and networking antecedents have proven to be over the past fifty years.

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.

Oracle: How One Big Vendor Does Big Data

In a recent LinkedIn article posted by Mark Hurd, late of HP and now leading Oracle, Hurd mischaracterizes Big Data as one of several "modern business challenges," including mobile, social, real-time visibility and decision-making, and deeper and longer-lasting customer engagements and experiences. Although Big Data initiatives have already begun to address all the other items on Hurd's list, his solution is what he calls "truly modern IT systems," and he broadly dismisses legacy systems as "stuff in the basement that creates little or no value."

Perhaps it's a bit unfair to fault Hurd for using the kind of marketing message so common in the high-tech industry, which is often broadly criticized for over-simplification and an exaggerated sense of urgency. And it isn't a surprise that Hurd is again dissing legacy IT installations; after all, he made part of his reputation at HP by inverting the IT truism that legacy systems eat up % of most IT budgets, leaving only % for innovation and growth initiatives. However, when he claims that, by spending less than that % on these "truly modern IT systems," organizations could "liberate precious IT dollars from low-value or no-value infrastructure and integration" and "not only help drive customer-focused innovation, but also help to cut overall IT spending at the same time"—well, here we have a great example of the need to better articulate Big Data's promises and challenges.

Big traditional IT solution providers, like Oracle, who are pitching Big Data also may want to soft-pedal the urgency aspect for a while. That's because the "stuff in the basement that creates little or no value" is still a primary revenue generator for these vendors, who collect stiff fees for ongoing licensing and support. It's also the functional IT backbone of the installed base of customers who pay those fees. Neither these vendors nor their customers are really in a position to simply yank these systems out and start over with a clean sheet of paper.

Table Of Contents

1 | MARKETING CHALLENGES FOR BIG DATA SOLUTION PROVIDERS

BDA 2-01
1. Introduction
2. Oracle: How One Big Vendor Does Big Data
3. Netflix: New Solutions for New Companies with New Tactics
4. Salesforce.com: Having It Both Ways
5. Frost & Sullivan - The Last Word
6. About Frost & Sullivan

To order this report: Market Challenges for Big Data Solutions Providers
http://www.reportlinker.com/p02005754/Market-Challenges-for-Big-Data-Solutions-Providers.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Open_Source_and_Free_Software

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....