Click here to close now.

Welcome!

Search Authors: Liz McMillan, Kelly Murphy, Carmen Gonzalez, Pat Romanski, AppDynamics Blog

News Feed Item

Aircraft Owners Say... Online and in Print, Trade-A-Plane Is General Aviation's Most Powerful Marketing Tool

CROSSVILLE, TN -- (Marketwired) -- 02/04/14 -- Trade-A-Plane recently conducted a survey of aircraft owners to gain insight and information on their demographics. "Since 1937, Trade-A-Plane has served General Aviation as the first choice among active buyers and sellers," said Cosby Stone, publisher. "We are now a fourth-generation family business and our roots go deep in aviation." Now in its 77th year of publication, it's obvious they are doing something right.

Readership -- online and in print

www.trade-a-plane.com is arguably general aviation's most highly trafficked website averaging over 600,000 unique visits and 5,000,000 page views per month in over 230 countries/territories in 2013 per Google Analytics.

96% of our survey respondents (who are aircraft owners) at least skim through a typical print issue of Trade-A-Plane, including 48% who read half or more. On average, recipients pass their print copy of Trade-A-Plane to 1.3 people, more than doubling our print readership.

Parts, Products and Services

Trade-A-Plane won easily as the primary shopping tool for aviation products with a vote of 61%! Second was Barnstormers (11%), followed by AOPA Pilot (10%), Sport Aviation (7%), and Controller (4%).

Personal Spending

On average, GA aircraft owners personally spent $7,160 in the last 12 months on items (other than aircraft) related to GA, via aviation publications and websites. On average, GA aircraft owners personally spent $3,100 in the last 12 months on items (other than aircraft) related to GA, by responding specifically to Trade-A-Plane or Trade-A-Plane.com, which accounts for 43% of the personal spending for General Aviation products and services.

Business Aviation Spending

12% of Trade-A-Plane readers have a business involvement with aviation, either through corporate flight departments or involvement in an aviation business. Of those readers, two out of three are involved with their organization's aviation-related expenditures.

67% of aircraft owners with a corporate or business connection stated that Trade-A-Plane is their primary shopping tool for aviation related products, representing a margin of over 3 to 1 over the second place finisher (Trade-A-Plane 67%, Barnstormer 18%, and AOPA Pilot 10%).

Buying and Selling

When asked to rate aviation media on their usefulness when searching to buy aircraft or aviation equipment, Trade-A-Plane was rated "useful" or "very useful" by 69% of the market, a 2 to 1 margin over the second place choice (2nd place Barnstormers 29%; 3rd place AOPA Pilot 23%; 4th place Sport Aviation 16%; 5th place Controller 15%). Responders could choose multiple mediums on this question.

Trade-A-Plane was rated "useful" or "very useful" for usefulness when seeking to sell aircraft or aviation equipment by 58% of the market, nearly 3 to 1 over second place (2nd place Barnstormers 24%; 3rd place Controller 12%; 4th place AOPA Pilot 6%; 5th place Aero Trader, 6%). Responders could choose multiple mediums on this question.

General Aircraft Buying

14% of Trade-A-Plane readers plan to acquire a used aircraft and 2% plan to acquire a new aircraft in the next 12 months. (Note: While this percentage is small, when extrapolated to the total market represented by Trade-A-Plane readers, it accounts for essentially 100% of new aircraft purchases).

Business Aircraft Buying

18% of Trade-A-Plane's business readers plan to acquire a used aircraft, and 4% plan to acquire a new aircraft in the next 12 months.

22% of our business readers bought at least one new or used aircraft, and 8% of our business readers bought at least one new or used turboprop or jet in the last 12 months.

Trade-A-Plane is published three times a month for pilots and aircraft owners in every state of the U.S. and more than 130 other countries. The non-editorial print edition contains sections for jets, turboprops, multi-engines, single-engines, experimentals and homebuilts, helicopters, and special types of aircraft. Many aircraft parts for sale, products, and services are also included, as well as real estate by region.

Trade-A-Plane.com, launched in 1997, complements the print edition with sections for aircraft, engines, parts and products, aviation services, and real estate. Buyers can use a number of detailed search techniques. Continuously updated, the site also features the NAAA Evaluator and Aircraft Value Trends. A mobile edition is available, as well as free apps for Android and iPhone.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2509341

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...