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Aircraft Owners Say... Online and in Print, Trade-A-Plane Is General Aviation's Most Powerful Marketing Tool

CROSSVILLE, TN -- (Marketwired) -- 02/04/14 -- Trade-A-Plane recently conducted a survey of aircraft owners to gain insight and information on their demographics. "Since 1937, Trade-A-Plane has served General Aviation as the first choice among active buyers and sellers," said Cosby Stone, publisher. "We are now a fourth-generation family business and our roots go deep in aviation." Now in its 77th year of publication, it's obvious they are doing something right.

Readership -- online and in print is arguably general aviation's most highly trafficked website averaging over 600,000 unique visits and 5,000,000 page views per month in over 230 countries/territories in 2013 per Google Analytics.

96% of our survey respondents (who are aircraft owners) at least skim through a typical print issue of Trade-A-Plane, including 48% who read half or more. On average, recipients pass their print copy of Trade-A-Plane to 1.3 people, more than doubling our print readership.

Parts, Products and Services

Trade-A-Plane won easily as the primary shopping tool for aviation products with a vote of 61%! Second was Barnstormers (11%), followed by AOPA Pilot (10%), Sport Aviation (7%), and Controller (4%).

Personal Spending

On average, GA aircraft owners personally spent $7,160 in the last 12 months on items (other than aircraft) related to GA, via aviation publications and websites. On average, GA aircraft owners personally spent $3,100 in the last 12 months on items (other than aircraft) related to GA, by responding specifically to Trade-A-Plane or, which accounts for 43% of the personal spending for General Aviation products and services.

Business Aviation Spending

12% of Trade-A-Plane readers have a business involvement with aviation, either through corporate flight departments or involvement in an aviation business. Of those readers, two out of three are involved with their organization's aviation-related expenditures.

67% of aircraft owners with a corporate or business connection stated that Trade-A-Plane is their primary shopping tool for aviation related products, representing a margin of over 3 to 1 over the second place finisher (Trade-A-Plane 67%, Barnstormer 18%, and AOPA Pilot 10%).

Buying and Selling

When asked to rate aviation media on their usefulness when searching to buy aircraft or aviation equipment, Trade-A-Plane was rated "useful" or "very useful" by 69% of the market, a 2 to 1 margin over the second place choice (2nd place Barnstormers 29%; 3rd place AOPA Pilot 23%; 4th place Sport Aviation 16%; 5th place Controller 15%). Responders could choose multiple mediums on this question.

Trade-A-Plane was rated "useful" or "very useful" for usefulness when seeking to sell aircraft or aviation equipment by 58% of the market, nearly 3 to 1 over second place (2nd place Barnstormers 24%; 3rd place Controller 12%; 4th place AOPA Pilot 6%; 5th place Aero Trader, 6%). Responders could choose multiple mediums on this question.

General Aircraft Buying

14% of Trade-A-Plane readers plan to acquire a used aircraft and 2% plan to acquire a new aircraft in the next 12 months. (Note: While this percentage is small, when extrapolated to the total market represented by Trade-A-Plane readers, it accounts for essentially 100% of new aircraft purchases).

Business Aircraft Buying

18% of Trade-A-Plane's business readers plan to acquire a used aircraft, and 4% plan to acquire a new aircraft in the next 12 months.

22% of our business readers bought at least one new or used aircraft, and 8% of our business readers bought at least one new or used turboprop or jet in the last 12 months.

Trade-A-Plane is published three times a month for pilots and aircraft owners in every state of the U.S. and more than 130 other countries. The non-editorial print edition contains sections for jets, turboprops, multi-engines, single-engines, experimentals and homebuilts, helicopters, and special types of aircraft. Many aircraft parts for sale, products, and services are also included, as well as real estate by region., launched in 1997, complements the print edition with sections for aircraft, engines, parts and products, aviation services, and real estate. Buyers can use a number of detailed search techniques. Continuously updated, the site also features the NAAA Evaluator and Aircraft Value Trends. A mobile edition is available, as well as free apps for Android and iPhone.

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