Welcome!

Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, Jason Bloomberg, Carmen Gonzalez

News Feed Item

Aircraft Owners Say... Online and in Print, Trade-A-Plane Is General Aviation's Most Powerful Marketing Tool

CROSSVILLE, TN -- (Marketwired) -- 02/04/14 -- Trade-A-Plane recently conducted a survey of aircraft owners to gain insight and information on their demographics. "Since 1937, Trade-A-Plane has served General Aviation as the first choice among active buyers and sellers," said Cosby Stone, publisher. "We are now a fourth-generation family business and our roots go deep in aviation." Now in its 77th year of publication, it's obvious they are doing something right.

Readership -- online and in print

www.trade-a-plane.com is arguably general aviation's most highly trafficked website averaging over 600,000 unique visits and 5,000,000 page views per month in over 230 countries/territories in 2013 per Google Analytics.

96% of our survey respondents (who are aircraft owners) at least skim through a typical print issue of Trade-A-Plane, including 48% who read half or more. On average, recipients pass their print copy of Trade-A-Plane to 1.3 people, more than doubling our print readership.

Parts, Products and Services

Trade-A-Plane won easily as the primary shopping tool for aviation products with a vote of 61%! Second was Barnstormers (11%), followed by AOPA Pilot (10%), Sport Aviation (7%), and Controller (4%).

Personal Spending

On average, GA aircraft owners personally spent $7,160 in the last 12 months on items (other than aircraft) related to GA, via aviation publications and websites. On average, GA aircraft owners personally spent $3,100 in the last 12 months on items (other than aircraft) related to GA, by responding specifically to Trade-A-Plane or Trade-A-Plane.com, which accounts for 43% of the personal spending for General Aviation products and services.

Business Aviation Spending

12% of Trade-A-Plane readers have a business involvement with aviation, either through corporate flight departments or involvement in an aviation business. Of those readers, two out of three are involved with their organization's aviation-related expenditures.

67% of aircraft owners with a corporate or business connection stated that Trade-A-Plane is their primary shopping tool for aviation related products, representing a margin of over 3 to 1 over the second place finisher (Trade-A-Plane 67%, Barnstormer 18%, and AOPA Pilot 10%).

Buying and Selling

When asked to rate aviation media on their usefulness when searching to buy aircraft or aviation equipment, Trade-A-Plane was rated "useful" or "very useful" by 69% of the market, a 2 to 1 margin over the second place choice (2nd place Barnstormers 29%; 3rd place AOPA Pilot 23%; 4th place Sport Aviation 16%; 5th place Controller 15%). Responders could choose multiple mediums on this question.

Trade-A-Plane was rated "useful" or "very useful" for usefulness when seeking to sell aircraft or aviation equipment by 58% of the market, nearly 3 to 1 over second place (2nd place Barnstormers 24%; 3rd place Controller 12%; 4th place AOPA Pilot 6%; 5th place Aero Trader, 6%). Responders could choose multiple mediums on this question.

General Aircraft Buying

14% of Trade-A-Plane readers plan to acquire a used aircraft and 2% plan to acquire a new aircraft in the next 12 months. (Note: While this percentage is small, when extrapolated to the total market represented by Trade-A-Plane readers, it accounts for essentially 100% of new aircraft purchases).

Business Aircraft Buying

18% of Trade-A-Plane's business readers plan to acquire a used aircraft, and 4% plan to acquire a new aircraft in the next 12 months.

22% of our business readers bought at least one new or used aircraft, and 8% of our business readers bought at least one new or used turboprop or jet in the last 12 months.

Trade-A-Plane is published three times a month for pilots and aircraft owners in every state of the U.S. and more than 130 other countries. The non-editorial print edition contains sections for jets, turboprops, multi-engines, single-engines, experimentals and homebuilts, helicopters, and special types of aircraft. Many aircraft parts for sale, products, and services are also included, as well as real estate by region.

Trade-A-Plane.com, launched in 1997, complements the print edition with sections for aircraft, engines, parts and products, aviation services, and real estate. Buyers can use a number of detailed search techniques. Continuously updated, the site also features the NAAA Evaluator and Aircraft Value Trends. A mobile edition is available, as well as free apps for Android and iPhone.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2509341

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Artificial Intelligence has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Javits Center in New York, June 6-8, will find fresh new content in a new track called Cognitive Computing | Artificial Intelligence, Machine Learning, Deep Learning. Cloud Expo is still accepting submissions for this new track, so please visit www.cloudcomputingexpo.com for the latest information. 2...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo and Big Data at Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY, , and the 21st International Cloud Expo, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can he...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...