Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Greg O'Connor, SearchStorage.com News, Jason Bloomberg

News Feed Item

Burst Media Survey Uncovers the How and Why Americans Will Watch Football's Big Event

Nearly One-Half of US Online Adults Plan To Watch the Game; One-Third of Viewers Will "Go Social" and Younger Viewers Will Rely On a Second Screen or More

BOSTON, Jan. 29, 2014 /PRNewswire/ --

WHAT

In mid-January 2014, Burst Media surveyed 1,032 US online adults aged 18 or older about their plans for watching this year's Big Game for professional football. We covered how digital media and devices play a role in the viewing experience—not just for the football itself, but also for the commercials, half time show and everything else that goes along with "super" Sunday.




Key Findings




Overall, nearly one-half of US online adults will watch this year's Big Game. Slightly more than one-half (54.2%) of men will watch the game as will 42.3% of women. One-fifth (19.6%) overall are not sure of their plans to watch.





Most viewers will watch the game live. Four-in-five (79.7%) respondents who plan to watch this year's game will watch it live. Just 7.4% overall will watch it recorded (i.e., on a DVR or delay)—however more than one-quarter (27.0%) of 18-34 year-old men will watch it recorded.





 

The vast majority of viewers will watch the game at home. Overall, 3-in-5 (59.2%) respondents who plan to watch the Big Game will watch it from home; 13.9% will watch at the home of friends or family; and 8.4% will watch at a bar, sports bar or restaurant. Notably, more than one-quarter (27.3%) of 18-34 year-old men plan to watch it out at a bar/restaurant.





Viewers actually watch the game for the football. Overall, the majority (60.7%) of respondents who plan to watch the event say their primary reason for watching is for the football. Not surprisingly, men are more likely than women (67.5% vs. 52.5%) to cite "for the football" as their primary reason for watching. One-fifth (20.3%) of women watch the Big Game primarily "for the spectacle of it all," as do 15.0% of men. Other primary reasons cited for watching include "for the commercials" (5.4% men; 8.1% women) and "for the half-time show" (4.1% men; 6.3% women).





At least one-in-five respondents will go online before the Big Game to watch a commercial set to debut during the event. Overall, nearly 3-in-10 (28.8%) respondents say that in previous years they have gone online to watch a Big Game commercial before it would actually air during the game. In 2014, 1-in-5 (20.9%) say they think they will watch a Big Game commercial online before it airs—though an equal number (20.8%) say they aren't sure about this year.





Big Game viewers like to laugh when it comes to commercials. Slightly more than one-half (52.5%) of women and 53.8% of men say their favorite type of "super" Sunday commercial is one that's funny or comical. A distant second are commercials featuring animals: just 13.8% of women and 10.0% of men prefer these kinds of ads. Following in third place (6.1% of all respondents) are commercials with babies or children featured.





Younger viewers are more likely than older viewers to say they have shared an online video or link of a Big Game commercial. Overall, one-fifth (20.8%) of respondents say they have turned to their social media accounts (e.g., Facebook, Twitter, Vine, Google+, etc.) to share an online video or link to a Big Game commercial. However, among 18-24 year-olds, two-fifths (42.1%) say they have shared ads via social channels.





Smartphones lead the pack for going online during the game. Overall, 44.9% of respondents say they will check their smartphone and/or tablet at least once during the Big Game. Among these mobile respondents, 3-in-5 (60.6%) will use a smartphone to go online (via a browser and/or apps) while watching the Big Game. More than one-third (36.9%) will use a tablet; 23.5% will use a laptop and 5.8% will use another device not listed.





Younger viewers will check their mobile devices frequently. Among 18-24 year-olds, mobile usage during the game spikes: 3-in-4 (75.5%) will check their mobile device at least once during the game, including one-third (33.7%) who say they "will be on my mobile device all the time."





Nearly one-third of mobile respondents will "go social" during the Big Game. Among mobile respondents, 29.1% will check or post to social media accounts while watching the game; 16.8% will access mobile apps; and 15.3% will tweet about the game and/or lookup hashtags featured in commercials. Interestingly, 35.6% of 35-54 year-olds say they will "go social" during the game—beating out 18-34 year-olds (26.3%) and those 55 or older (20.7%).




WHO

Mark Kaefer, Marketing Director at Burst Media, is available for interviews about the survey.



WHERE

Boston, Massachusetts



WHEN

January 29, 2014



LINKS

Blog Post and Infographic


http://burstmedia.wordpress.com/2014/01/29/second-screens-score-at-the-big-game/




Research Summary and Key Findings


http://burstmedia.com/index.php/press/2014/01/29/burst-media-survey-uncovers-the-how-and-why-americans-will-watch-footballs-big-event




Company


www.burstmedia.com


www.twitter.com/BurstMedia


www.facebook.com/burstmedia


www.linkedin.com/company/burst-media

 

About Burst Media
Founded in October 1995, Burst is a full service provider of digital advertising solutions for Independent Web publishers and brand advertisers.

We've grown up in the digital space and clearly see how it fosters vibrant and diverse communities that are redefining the way brands must communicate, interact and engage with consumers. For Burst nowhere is the power of communities more current than in the Independent Web – and the Independent Web is what Burst believes in. Where we succeed is bringing the Independent Web to brands that want to reach loyal, highly segmented audiences – no one does it better and at greater scale than Burst. Burst is the Independent Web – and through our direct publisher relationships and our cutting-edge creative solutions we bring success to publishers, advertisers and audiences alike.

Burst today is a wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX). In addition to our digital media offerings, we also market AdConductor, an ad management solution, to ad-supported businesses such as ad networks, technology providers, portals and individual websites.

About Online Insights
Trends in Internet use and consumers' online purchasing behaviors are constantly evolving, so it can be very difficult to stay up to speed. That's why Burst Media publishes Online Insights—a research series that highlights emerging trends in online media and ecommerce. Findings reported in Online Insights are based on an online survey fielded across a collection of the company's sites.

(Photo: http://photos.prnewswire.com/prnh/20140129/SF55301-INFO)

SOURCE Burst Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...