Welcome!

Cognitive Computing Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Shelly Palmer, Elizabeth White

News Feed Item

Burst Media Survey Uncovers the How and Why Americans Will Watch Football's Big Event

Nearly One-Half of US Online Adults Plan To Watch the Game; One-Third of Viewers Will "Go Social" and Younger Viewers Will Rely On a Second Screen or More

BOSTON, Jan. 29, 2014 /PRNewswire/ --

WHAT

In mid-January 2014, Burst Media surveyed 1,032 US online adults aged 18 or older about their plans for watching this year's Big Game for professional football. We covered how digital media and devices play a role in the viewing experience—not just for the football itself, but also for the commercials, half time show and everything else that goes along with "super" Sunday.




Key Findings




Overall, nearly one-half of US online adults will watch this year's Big Game. Slightly more than one-half (54.2%) of men will watch the game as will 42.3% of women. One-fifth (19.6%) overall are not sure of their plans to watch.





Most viewers will watch the game live. Four-in-five (79.7%) respondents who plan to watch this year's game will watch it live. Just 7.4% overall will watch it recorded (i.e., on a DVR or delay)—however more than one-quarter (27.0%) of 18-34 year-old men will watch it recorded.





 

The vast majority of viewers will watch the game at home. Overall, 3-in-5 (59.2%) respondents who plan to watch the Big Game will watch it from home; 13.9% will watch at the home of friends or family; and 8.4% will watch at a bar, sports bar or restaurant. Notably, more than one-quarter (27.3%) of 18-34 year-old men plan to watch it out at a bar/restaurant.





Viewers actually watch the game for the football. Overall, the majority (60.7%) of respondents who plan to watch the event say their primary reason for watching is for the football. Not surprisingly, men are more likely than women (67.5% vs. 52.5%) to cite "for the football" as their primary reason for watching. One-fifth (20.3%) of women watch the Big Game primarily "for the spectacle of it all," as do 15.0% of men. Other primary reasons cited for watching include "for the commercials" (5.4% men; 8.1% women) and "for the half-time show" (4.1% men; 6.3% women).





At least one-in-five respondents will go online before the Big Game to watch a commercial set to debut during the event. Overall, nearly 3-in-10 (28.8%) respondents say that in previous years they have gone online to watch a Big Game commercial before it would actually air during the game. In 2014, 1-in-5 (20.9%) say they think they will watch a Big Game commercial online before it airs—though an equal number (20.8%) say they aren't sure about this year.





Big Game viewers like to laugh when it comes to commercials. Slightly more than one-half (52.5%) of women and 53.8% of men say their favorite type of "super" Sunday commercial is one that's funny or comical. A distant second are commercials featuring animals: just 13.8% of women and 10.0% of men prefer these kinds of ads. Following in third place (6.1% of all respondents) are commercials with babies or children featured.





Younger viewers are more likely than older viewers to say they have shared an online video or link of a Big Game commercial. Overall, one-fifth (20.8%) of respondents say they have turned to their social media accounts (e.g., Facebook, Twitter, Vine, Google+, etc.) to share an online video or link to a Big Game commercial. However, among 18-24 year-olds, two-fifths (42.1%) say they have shared ads via social channels.





Smartphones lead the pack for going online during the game. Overall, 44.9% of respondents say they will check their smartphone and/or tablet at least once during the Big Game. Among these mobile respondents, 3-in-5 (60.6%) will use a smartphone to go online (via a browser and/or apps) while watching the Big Game. More than one-third (36.9%) will use a tablet; 23.5% will use a laptop and 5.8% will use another device not listed.





Younger viewers will check their mobile devices frequently. Among 18-24 year-olds, mobile usage during the game spikes: 3-in-4 (75.5%) will check their mobile device at least once during the game, including one-third (33.7%) who say they "will be on my mobile device all the time."





Nearly one-third of mobile respondents will "go social" during the Big Game. Among mobile respondents, 29.1% will check or post to social media accounts while watching the game; 16.8% will access mobile apps; and 15.3% will tweet about the game and/or lookup hashtags featured in commercials. Interestingly, 35.6% of 35-54 year-olds say they will "go social" during the game—beating out 18-34 year-olds (26.3%) and those 55 or older (20.7%).




WHO

Mark Kaefer, Marketing Director at Burst Media, is available for interviews about the survey.



WHERE

Boston, Massachusetts



WHEN

January 29, 2014



LINKS

Blog Post and Infographic


http://burstmedia.wordpress.com/2014/01/29/second-screens-score-at-the-big-game/




Research Summary and Key Findings


http://burstmedia.com/index.php/press/2014/01/29/burst-media-survey-uncovers-the-how-and-why-americans-will-watch-footballs-big-event




Company


www.burstmedia.com


www.twitter.com/BurstMedia


www.facebook.com/burstmedia


www.linkedin.com/company/burst-media

 

About Burst Media
Founded in October 1995, Burst is a full service provider of digital advertising solutions for Independent Web publishers and brand advertisers.

We've grown up in the digital space and clearly see how it fosters vibrant and diverse communities that are redefining the way brands must communicate, interact and engage with consumers. For Burst nowhere is the power of communities more current than in the Independent Web – and the Independent Web is what Burst believes in. Where we succeed is bringing the Independent Web to brands that want to reach loyal, highly segmented audiences – no one does it better and at greater scale than Burst. Burst is the Independent Web – and through our direct publisher relationships and our cutting-edge creative solutions we bring success to publishers, advertisers and audiences alike.

Burst today is a wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX). In addition to our digital media offerings, we also market AdConductor, an ad management solution, to ad-supported businesses such as ad networks, technology providers, portals and individual websites.

About Online Insights
Trends in Internet use and consumers' online purchasing behaviors are constantly evolving, so it can be very difficult to stay up to speed. That's why Burst Media publishes Online Insights—a research series that highlights emerging trends in online media and ecommerce. Findings reported in Online Insights are based on an online survey fielded across a collection of the company's sites.

(Photo: http://photos.prnewswire.com/prnh/20140129/SF55301-INFO)

SOURCE Burst Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TAZMO technology and development capabilities in the semiconductor and LCD-related manufacturing fields are among the best worldwide. For more information, visit https://www.tazmo.co.jp/en/.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...