|By Marketwired .||
|January 20, 2014 09:07 AM EST||
NEW YORK, NY--(Marketwired - January 20, 2014) - Chris Christie has always portrayed an image of a straight shooting-politician who is never afraid to say what is in his mind. He often shouts down hecklers in political rallies, with critics branding him a political bully. However, his willingness to cross the political divide for the sake of regular people has earned him praise from both Democrats and Republicans more than a few times. Generally, he has avoided petty politics that only serve an idea and that do not create realistic solutions. Christopher Johnson points out, "With Christie, what you see is mostly what you get. When Hurricane Sandy devastated the lives of many Americans in New Jersey he courageously ignored the politics of the day to help the victims -- and embraced President Obama's support to the consternation of his party."
Like it or not, Chris Christie's inimitable political brand is well known in New Jersey and the New York metro. Johnson says, "However the bridge-closing scandal, now popularly known as Bridgegate, could potentially destroy Chris Christie's political brand." Last fall, multiple access lanes of an onramp to the George Washington Bridge plaza in the town of Fort Lee, N.J., were closed for four long days. As a result major traffic jams formed that slowed down emergency workers and children beginning the school year, not to mention the Jewish New Year. Even more egregious, the traffic continued on 9/11, even though the GW Bridge is a major terrorist target. After Chris Christie and his supporters vehemently denied they had anything to do with it, a group of Democratic state legislators began an investigation on why the lanes were closed. Just recently these legislators released internal emails that showed that Christie's aides intentionally created the traffic jams as retribution against the Mayor of Fort Lee for not endorsing Christie for re-election. Johnson explains, "Though Christie hasn't been directly linked to the scandal yet, it may still damage his political brand and give his opponents a new line of attack in future elections."
Johnson says, "Chris Christie's brand, which was mostly created by the media, has been a forthright leader who shoots from the hip and works across political divides. Not always well liked in this land of partisan politics, but impossible to ignore." Worse yet, this scandal makes him look more like a political Pit-bull who doesn't tolerate people who disagree with him. Not good. The media has always described his politics as fresh, different, compassionate and passionate. Now the media has a tough task ahead to reconcile the caricature they've built of the Governor with these shocking revelations about his governance -- and it is just getting started.
So far three people in the Christie administration have lost their jobs because of this scandal and the U.S Attorney General is investigating whether any Federal laws were broken. Though the Governor took responsibility for the traffic jams, his adamant denial that he was not aware of this creates political risk for him. This is because of the ongoing investigation on the issue that may ultimately link him with the scandals. But no one scandal ever sinks an unwavering candidate. Take Bill Clinton who went on to serve for two terms even after the Gennifer Flowers scandal in 1992. However, unlike Clinton, Christie has a penchant for publicly embarrassing people to make his point. Also, not good. Both Democrats and Republicans said that the Governor's 2016 Presidential prospects could be severely undermined, if not crippled, should new evidence emerge that contradicts these denials. Former New Jersey Governor, Tom Kean, noted that unless something new develops Christie would survive. But Kean also added that if other incidents similar to this emerge, it would be a big problem. David Axelrod, a top adviser to President Barack Obama's campaigns, also asserted on his own Twitter feed that the Governor might live to fight another day if other scandals that implicate him don't emerge.
Johnson elaborates, "Christie knows just how much damage this scandal can inflict on his political brand and that is probably why he has repeatedly apologized and has stated that he values bipartisanship and compromise. He also added that the scandal was an exception, not the rule for what has happened over the last four years in his administration. It makes sense for him to do this because Bridgegate has created a national impression that he is a political bulldozer who takes no prisoners." Johnson cautions, "Christies' brand as a straight talking, trustworthy leader has been transformed into political persecutor. Christie must handle this situation with finesse and transparency to strengthen the positive aspects of his behavior or else his brand will be forever weakened -- and any chance of a Republican nod for the Whitehouse in 2016."
True to his brand, the Governor did admit that at the end of the day he is responsible for what happens under his watch. Most leaders in both the private sector and the public sector are often accused of hiding and covering up the truth instead of speaking clearly and openly about their actions. By also apologizing personally to the Mayor and the people of Fort Lee, Christie has put his finger in the dyke and modeled the kind of behavior we should expect in our leaders.
According to the latest polls this approach seems to be working. The NBC News/Marist poll revealed that since the news broke over a week ago, one-third of voters haven't changed their minds about Christie. However, 16% of Americans liked him less. Not great, but also not the worst. The poll also showed that Christie remains the marginal 2016 Presidential frontrunner, two years before any primary votes are cast. If these numbers hold up he may just still have a shot at the Presidency. Johnson says, "Presidential potential, yes, maybe -- whether you agree with his politics or not. But, right now this is a big maybe -- because he must solidify and expand upon the qualities of his brand that could help revive the GOP and transform the party's message." Can this be truly be accomplished? This is hard to say at the moment unless Christie can perform well under the increasingly intense legal and public scrutiny started by Bridgegate -- which now includes accusations of strong-arm tactics from several New Jersey Mayors. Just yesterday, Hoboken Mayor Dawn Zimmer came forward publicly to say that Christie himself threatened the withholding of significant Sandy recovery funds that her city deserved unless she backed a redevelopment plan he favored. Now that Christie is exposed, issues like this are likely to continue.
Johnson concludes, "Even under fire, the resulting attention which started from Bridgegate may just give Christie the national platform he needs for a broad repositioning of the Christie political brand itself. Right now this is mostly up to Christie himself and his ability to employ smart and effective brand management practices. There's still time, just not a lot." In addition to the emerging accusations and where all of this will ultimately lead, there is also the open issue of the conservative Republican favorites such as Scott Walker, Bobby Jindal and Marco Rubio or even Jeb Bush if he decides to run. The 2016 election is two years away so just about anything can happen that can either deliver his hopes for the Whitehouse, or forever scuttle his plans.
About Christopher Johnson
Christopher Johnson is CEO of branding firm Whitehorn Group. Mr. Johnson is a highly regarded authority on creating political, celebrity and consumer brands, like Infiniti Motor Company and JetBlue Airways. He attended Carnegie Mellon University where he won the Tholenheimer Award and McCurdy Prize. www.christopherwjohnson.com
About Whitehorn Group
Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com
The following files are available for download:
Berkowitz & Associates
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 28, 2015 06:30 PM EDT Reads: 1,370
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,751
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 28, 2015 04:00 PM EDT Reads: 219
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 28, 2015 03:00 PM EDT Reads: 1,247
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 28, 2015 02:00 PM EDT Reads: 1,156
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 28, 2015 11:45 AM EDT Reads: 407
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 28, 2015 11:15 AM EDT Reads: 224
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,026
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 27, 2015 09:00 PM EDT Reads: 2,037
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,018
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 308
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,890
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,556
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 26, 2015 08:00 AM EDT Reads: 2,139
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 379
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,938
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 443
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,518
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,480
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Jul. 24, 2015 11:00 PM EDT Reads: 2,043