Welcome!

Search Authors: Pete Pickerill, Elizabeth White, Liz McMillan, Jnan Dash, Shelly Palmer

News Feed Item

Jelly Belly Serves up World's First Beer Flavored Jelly Bean

Draft Beer Flavor Inspired by Craft Beer Trend

FAIRFIELD, Calif., Jan. 18, 2014­­ /PRNewswire/ -- When candy makers at Jelly Belly Candy Company set out to create the world's first beer flavored jelly bean, the question wasn't how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.

Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.

"This took about three years to perfect," says Ambrose Lee, research and development manager for Jelly Belly Candy Company. "The recipe includes top secret ingredients, but I can tell you it contains no alcohol."

The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.

"Usually the factory has a sweet and fruity aroma, but when we're making this flavor it's just like being in an ale house," says Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company.  

"Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you'd imagine," says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

"I love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way," says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. "Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award."

Draft Beer Jelly Belly beans are a wonderful gift for beer lovers for Father's Day, birthdays, and even St. Patrick's Day and Oktoberfest . The new flavor will be available at candy counters throughout the world in early 2014.

Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Flavor innovation doesn't stop with the Jelly Belly bean flavor itself. Thoughtfully combining Draft Beer with other Jelly Belly bean flavors create "beer cocktail" flavors, a beverage trend among craft beer connoisseurs, including The Beeroness blog:

  • 2 Draft Beer + 1 Peach = Beer Sangria
  • 2 Draft Beer + 1 Red Apple = Beer cider
  • 2 Draft Beer + 1 Lemon Lime + 1 TABASCO® = Michelada

The Beeroness will host a Tweet Up at 21st Amendment, 563 Second Street in San Francisco, on January 21 to introduce the new Draft Beer flavor to her beer-loving fans. For more information, visit thebeeroness.com.

Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified. For information, visit www.jellybelly.com. Consumers may contact Jelly Belly Consumer Affairs at (800) 522-3267, and retailers may contact Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Google+.

"Draft beer" jelly bean released by Jelly Belly Candy Company took three years in development. Styled after a hefeweizen ale, the new flavor contains no alcohol and will be in stores this spring.

 

A "draft beer" jelly bean was released by Jelly Belly Candy Company. Styled after a hefeweizen ale, Jelly Belly food scientists spent three years in flavor development to create the non-alcoholic jelly bean.

Video with caption: "Three years in the making, Jelly Belly launches Draft Beer Jelly Belly jelly beans. The world's first beer flavor jelly bean – inspired by a hefeweizen ale with a clean, crisp and wheaty taste. Take a behind-the-scenes look at crafting this unique bean with members of the Jelly Belly flavor team (HQ: California, USA) and commentary from The Beeroness, Jackie Dodd. Alcohol-free, 4 calories/bean, OU Kosher. Fat-free. Gluten-free. Gelatin-free. Vegetarian and made in a peanut-free facility." Video available at: http://youtu.be/PXtfO-qFj28

Image with caption: ""Draft beer" jelly bean released by Jelly Belly Candy Company took three years in development. Styled after a hefeweizen ale, the new flavor contains no alcohol and will be in stores this spring." Image available at: http://photos.prnewswire.com/prnh/20140118/MM48593-a

Image with caption: "A "draft beer" jelly bean was released by Jelly Belly Candy Company. Styled after a hefeweizen ale, Jelly Belly food scientists spent three years in flavor development to create the non-alcoholic jelly bean." Image available at: http://photos.prnewswire.com/prnh/20140118/MM48593-b

SOURCE Jelly Belly Candy Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...