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API Journal Authors: Elizabeth White, Mik Kersten, Pat Romanski, Liz McMillan, SmartBear Blog

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Trustpilot waarborgt financiering voor $25 miljoen en versnelt groei

Trustpilot, de toonaangevende gemeenschap voor beoordelingen van personen die online aankopen doen, heeft vandaag aangekondigd dat het $25 miljoen heeft aangetrokken in de Serie C-financiering. Dit is het resultaat van de 117 procent groei die het bedrijf heeft doorgemaakt voor zijn nu meer dan vijf miljoen tellende bestand van klanten die online hun commentaren posten op Trustpilot. De wereldwijde uitbreiding is ook te zien aan de opening van nieuwe kantoren in New York en Londen.

De meest recente transactieronde van $25 miljoen stond onder leiding van DFJ Esprit in Londen en DFJ in Menlo Park, Calif., met de deelname van alle bestaande investeerders; Index Ventures, Northzone en Seed Capital. DFJ investeerde al eerder in Skype, en is mede opgericht door de Deense ondernemer, Janus Friis.

Nu klanten zich steeds meer richten op vrienden en metgezellen voor adviezen bij hun aankoopbesluiten, verschaft Trustpilot bedrijven de hulpmiddelen en technologie die nodig zijn voor een efficiënte integratie van merkbeoordelingen in hun communicatie naar klanten toe.

In zijn commentaar op de transactie zei partner van DFJ Esprit, Krishna Visvanathand: “DFJ Esprit en DFJ zijn enorm enthousiast om leiding te geven aan deze investering en Trustpilot en haar indrukwekkende team te ondersteunen bij het versnellen van hun zakelijke activiteiten in Amerika vanuit een sterke Europese basis. Trustpilot heeft met de opzet van een wereldwijd platform voor vertrouwde merkbeoordelingen een solide concept gecreëerd waar miljoenen kopers online van zullen profiteren bij hun wens een excellente ervaring op te doen. Wij zijn van mening dat Trustpilot een enorm potentieel heeft om werkelijk een internationale norm voor bedrijfsbeoordelingen te worden.”

Trustpilot verschaft nu beoordelingen over ruim 70.000 e-commerce bedrijven aan de hand van TrustScores gebaseerd op meer dan zes miljoen commentaren. Elke maand voegt Trustpilot 2.000 nieuwe verkopers en meer dan 300.000 consumenten aan zijn gemeenschap toe. Tot de bedrijfsklanten van Trustpilot horen Travelocity, Mazuma Mobile, B&H, lastminute.com, Express Watches en ebookers. Ook is het een belangrijke provider van reviews voor het Google Shopping programma en Google’s verkopersbeoordelingen.

CEO en oprichter van Trustpilot, Peter Holten Mühlmann, verklaart: “De consument heeft meer macht dan ooit om een bedrijf te maken of te breken. De impact van online beoordelingen verstoort het door bedrijven gehanteerde communicatiepatroon. Deze kunnen zich niet langer verbergen achter attractieve inhoud en geparfumeerd taalgebruik. Wat nu speelt voor merken is het opbouwen van vertrouwen en op transparante wijze behouden van de gewonnen reputatie.

“Door middel van haar unieke technologie verbindt Trustpilot elk klantencommentaar direct met de aankooptransactie. Mede dankzij een intelligente fraudedetectie biedt het platform van Trustpilot beoordelingen van een ongeëvenaarde kwaliteit. Deze nieuwe investering stelt ons in staat uit te breiden en nieuwe markten te ontdekken, zodat wij de power en het potentieel van de commentaren online nog verder kunnen verbeteren voor de consument en onze bedrijfsklanten.”

Trustpilot werd opgericht in 2007 en heeft nu 160 medewerkers in Kopenhagen, Londen en New York. Peter Mühlmann is onlangs door Ernst & Young uitgeroepen als Deense Ondernemer van het jaar en in 2013 werd Trustpilot erkend als winnaar van de ‘Deense starter van het jaar’ op de Next Web Start up European Awards.

ENDS

Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal, welke als enige rechtsgeldig is.

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