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API Journal Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Harry Trott

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Trustpilot sichert sich Finanzierung im Wert von 25 Mio. US-Dollar, um Unternehmenswachstum zu beschleunigen

Trustpilot, die führende Bewertungs-Community für Online-Shopper, teilte heute mit, sich im Rahmen einer dritten Finanzierungsrunde 25 Mio. US-Dollar gesichert zu haben. Dies folgt auf eine Vergrößerung des Stamms von Rezensenten um 117 Prozent. Mehr als fünf Millionen Online-Einkäufer veröffentlichen jetzt ihre Rezensionen auf Trustpilot. Die globale Expansion führte auch zur Eröffnung neuer Niederlassungen in New York und London.

Der neuesten Finanzierungsrunde im Wert von 25 Mio. US-Dollar standen DFJ Esprit in London und DFJ im kalifornischen Menlo Park vor. Alle bestehenden Investoren beteiligten sich ebenfalls daran: Index Ventures, Northzone und Seed Capital. DFJ war einer der ersten Investoren von Skype, das von dem dänischen Unternehmer Janus Friis mitbegründet wurde.

Während Verbraucher sich immer mehr an Freunde und Kollegen halten, um Informationen zu ihren Kaufentscheidungen zu erhalten, bietet Trustpilot Unternehmen die erforderlichen Tools und Technologien, damit sie Bewertungen effizient in ihre Kommunikation mit Kunden integrieren können.

DFJ Esprit-Partner Krishna Visvanathan meinte zu dem Geschäft: „DFJ Esprit und DFJ freuen sich, bei dieser Investition voranzugehen und Trustpilot und sein beeindruckendes Team zu unterstützen, während das Unternehmen sein US-Geschäft und seine Operationen von einer starken europäischen Basis aus vorantreibt. Trustpilot hat ein solides Konzept erstellt, um eine globale Plattform für vertrauenswürdige Einkaufsbewertungen zu schaffen, die Millionen von Verbrauchern zugute kommen, die sich eine tolle Online-Einkaufserfahrung wünschen. Unserer Meinung nach hat Trustpilot das Potenzial, bei Händlerbewertungen zum globalen De-facto-Standard zu werden.“

Trustpilot bietet jetzt mehr als 70.000 eCommerce-Unternehmen TrustScores, die auf über sechs Millionen Bewertungen basieren. Jeden Monat treten 2000 weitere Händler und mehr als 300.000 Verbraucher der Trustpilot-Community bei. Zu den Firmenkunden von Trustpilot zählen Travelocity, Mazuma Mobile, B&H, lastminute.com, Express Watches und ebookers. Das Unternehmen ist einer der wichtigsten Anbieter von Bewertungen für Google Shopping und das Verkäuferbewertungsprogramm von Google.

Peter Holten Mühlmann, CEO und Gründer von Trustpilot, kommentiert: „Der Verbraucher hat mehr Macht denn je, um ein Geschäft zu beeinflussen. Die Online-Bewertungen wirken sich sehr stark auf die Art und Weise aus, wie Unternehmen über Kommunikation denken. Unternehmen können sich jetzt nicht mehr hinter glänzenden Inhalten und hochtrabenden Worten verstecken, sondern es dreht sich einzig und allein darum, wie Firmen auf transparente Weise Vertrauen schaffen und mit ihrem Ruf umgehen können.

Die einzigartige Technologie von Trustpilot verknüpft jede Verbraucherbewertung direkt mit der Kauftransaktion. In Kombination mit unserer intelligenten Betrugserkennung bietet die Trustpilot-Plattform Bewertungen unerreichter Qualität. Mithilfe dieser Neuinvestition werden wir auf neue Märkte expandieren und die Leistung sowie das Potenzial der Online-Bewertungen für Verbraucher wie Firmenkunden weiter verbessern können.“

Trustpilot wurde 2007 gegründet. Das Unternehmen beschäftigt derzeit 160 Mitarbeiter in Kopenhagen, London und New York. Peter Mühlmann wurde kürzlich von Ernst & Young als Dänischer Unternehmer des Jahres ausgezeichnet und Trustpilot erhielt 2013 bei den The Next Web Startup European Awards den Titel „Dänisches Startup-Unternehmen des Jahres“.

ENDE

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