Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Rajeev Kozhikkattuthodi, Liz McMillan, Pat Romanski

News Feed Item

Ifbyphone Disrupts Telephony, Empowers Sales and Marketing to Take Control of Voice; Secures $9M in New Funding

Ifbyphone, the leader in voice-based marketing automation, today announced that it has raised an additional $9 million in venture capital funding, bringing its total to over $30 million. This latest round of funding enables Ifbyphone to continue to expand its client list of fast-growing new economy companies that rely on phone conversations and voice-based marketing automation to generate sales and fuel explosive growth.

The move comes as phone calls have re-emerged as a critical vehicle for marketing and sales teams to capture high-quality leads and acquire new business.

  • The surge in mobile device adoption and advertising is driving an influx of sales calls into businesses. A 2013 study by Google found that 70% of mobile searchers call a business directly from search results, and 61% say it is important that businesses give them a phone number to call.
  • According to an ATG/Oracle survey, 67% of online shoppers will call a business directly for any purchase greater than $100.
  • According BIA/Kelsey, 61% of businesses consider phone calls the most important form of lead, more than any other lead type. And $68 billion is spent annually on ads to generate those inbound sales calls.

It’s why even though today’s fastest-growing new economy companies, such as SaaS (software as a service) and other high-performing businesses, may market their products online, they generate revenue over the phone using inside sales and telemarketing teams. These companies use voice-based marketing automation to measure marketing effectiveness and optimize ROI by not only tracking each inbound call back to the specific online, mobile or offline source that originated it, but also by routing calls automatically to the right sales agent no matter where they are or what phone device they use.

“The role of voice in sales and marketing has reached a tipping point,” said Irv Shapiro, CEO of Ifbyphone. “The new economy businesses of today, who will become tomorrow’s Fortune 500 companies, need new solutions to connect, measure and optimize their phone interactions to maximize revenue – solutions traditional telcos don’t provide. Ifbyphone’s voice-based marketing automation platform has already proven its value to thousands of these fast-growing businesses across every industry, and this latest round of funding will help us expand and go after the rest.”

Many businesses today have a blind spot in their marketing and sales processes, and they are losing money, customers and growth every day as a result. The source of the problem is hiding in plain sight: phone calls. Marketers don’t know which ads, programs, content, PPC keywords and other sources drive inbound calls, and they can’t attribute sales opportunities and revenue from those calls to the right sources.

“Our data show that $68 billion is spent annually on ads to generate phone calls, yet many marketers don’t know which campaigns actually make the phone ring,” said Michael Boland, Senior Analyst at BIA/Kelsey. “That’s why call tracking technology like that provided by Ifbyphone is important to properly attribute where ROI is achieved; and where marketing, customer service and operational strategies need to be further optimized.”

Built specifically for marketing and sales teams to control voice interactions with customers and prospects, Ifbyphone’s voice-based marketing automation platform helps businesses optimize marketing ROI, generate and convert more high-quality phone leads to sales opportunities and acquire more business and revenue over the phone. As of December 2013, Ifbyphone has processed over 200 million phone calls and over 600 million minutes. Ifbyphone customers are currently using hundreds of thousands of Ifbyphone phone numbers with dynamic number call tracking generating more than 150 million online impressions.

Ifbyphone has continued to add senior leadership to its executive team, most recently with the hiring of Steve Dimmitt as Vice President of Customer Experience and Josh Mallamud as Vice President of Strategic Partnerships. Dimmitt is the former Senior Vice President of Sales and Advertising Solutions at AT&T and CRO at GiftCards.com, while Mallamud was the founder of JigoCity.

“Ifbyphone has built a world-class executive team comprised of individuals who have all run $100-million organizations. Our investors have provided us an additional $9 million to fuel significant growth in 2014 and 2015,” said Shapiro, “and we have the proven technology to do it. This is not your parents’ voice. It is not led by telcos. It is not a hosted PBX. Voice-based marketing automation is delivered via the cloud and works with all of the devices and business applications you already have. Ifbyphone is doing for voice what Salesforce.com® did for CRM and Marketo® does for marketing automation: putting control in the hands of marketing and sales teams. It’s an extremely exciting time.”

The $9 million in new funding was led by River Cities Capital Funds, with participation from Ifbyphone’s existing investors, Apex Venture Partners, Origin Ventures and I2A, as well as a new investor, SSM Partners.

To learn more about Ifbyphone’s voice-based marketing automation suite, visit www.ifbyphone.com.

About Ifbyphone

Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures and optimizes sales and service calls for businesses and marketing agencies. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.

The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.

Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. Various trademarks held by their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...