Welcome!

Cognitive Computing Authors: John Katrick, William Schmarzo, Stackify Blog, Liz McMillan, Mehdi Daoudi

News Feed Item

Ifbyphone Disrupts Telephony, Empowers Sales and Marketing to Take Control of Voice; Secures $9M in New Funding

Ifbyphone, the leader in voice-based marketing automation, today announced that it has raised an additional $9 million in venture capital funding, bringing its total to over $30 million. This latest round of funding enables Ifbyphone to continue to expand its client list of fast-growing new economy companies that rely on phone conversations and voice-based marketing automation to generate sales and fuel explosive growth.

The move comes as phone calls have re-emerged as a critical vehicle for marketing and sales teams to capture high-quality leads and acquire new business.

  • The surge in mobile device adoption and advertising is driving an influx of sales calls into businesses. A 2013 study by Google found that 70% of mobile searchers call a business directly from search results, and 61% say it is important that businesses give them a phone number to call.
  • According to an ATG/Oracle survey, 67% of online shoppers will call a business directly for any purchase greater than $100.
  • According BIA/Kelsey, 61% of businesses consider phone calls the most important form of lead, more than any other lead type. And $68 billion is spent annually on ads to generate those inbound sales calls.

It’s why even though today’s fastest-growing new economy companies, such as SaaS (software as a service) and other high-performing businesses, may market their products online, they generate revenue over the phone using inside sales and telemarketing teams. These companies use voice-based marketing automation to measure marketing effectiveness and optimize ROI by not only tracking each inbound call back to the specific online, mobile or offline source that originated it, but also by routing calls automatically to the right sales agent no matter where they are or what phone device they use.

“The role of voice in sales and marketing has reached a tipping point,” said Irv Shapiro, CEO of Ifbyphone. “The new economy businesses of today, who will become tomorrow’s Fortune 500 companies, need new solutions to connect, measure and optimize their phone interactions to maximize revenue – solutions traditional telcos don’t provide. Ifbyphone’s voice-based marketing automation platform has already proven its value to thousands of these fast-growing businesses across every industry, and this latest round of funding will help us expand and go after the rest.”

Many businesses today have a blind spot in their marketing and sales processes, and they are losing money, customers and growth every day as a result. The source of the problem is hiding in plain sight: phone calls. Marketers don’t know which ads, programs, content, PPC keywords and other sources drive inbound calls, and they can’t attribute sales opportunities and revenue from those calls to the right sources.

“Our data show that $68 billion is spent annually on ads to generate phone calls, yet many marketers don’t know which campaigns actually make the phone ring,” said Michael Boland, Senior Analyst at BIA/Kelsey. “That’s why call tracking technology like that provided by Ifbyphone is important to properly attribute where ROI is achieved; and where marketing, customer service and operational strategies need to be further optimized.”

Built specifically for marketing and sales teams to control voice interactions with customers and prospects, Ifbyphone’s voice-based marketing automation platform helps businesses optimize marketing ROI, generate and convert more high-quality phone leads to sales opportunities and acquire more business and revenue over the phone. As of December 2013, Ifbyphone has processed over 200 million phone calls and over 600 million minutes. Ifbyphone customers are currently using hundreds of thousands of Ifbyphone phone numbers with dynamic number call tracking generating more than 150 million online impressions.

Ifbyphone has continued to add senior leadership to its executive team, most recently with the hiring of Steve Dimmitt as Vice President of Customer Experience and Josh Mallamud as Vice President of Strategic Partnerships. Dimmitt is the former Senior Vice President of Sales and Advertising Solutions at AT&T and CRO at GiftCards.com, while Mallamud was the founder of JigoCity.

“Ifbyphone has built a world-class executive team comprised of individuals who have all run $100-million organizations. Our investors have provided us an additional $9 million to fuel significant growth in 2014 and 2015,” said Shapiro, “and we have the proven technology to do it. This is not your parents’ voice. It is not led by telcos. It is not a hosted PBX. Voice-based marketing automation is delivered via the cloud and works with all of the devices and business applications you already have. Ifbyphone is doing for voice what Salesforce.com® did for CRM and Marketo® does for marketing automation: putting control in the hands of marketing and sales teams. It’s an extremely exciting time.”

The $9 million in new funding was led by River Cities Capital Funds, with participation from Ifbyphone’s existing investors, Apex Venture Partners, Origin Ventures and I2A, as well as a new investor, SSM Partners.

To learn more about Ifbyphone’s voice-based marketing automation suite, visit www.ifbyphone.com.

About Ifbyphone

Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures and optimizes sales and service calls for businesses and marketing agencies. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.

The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.

Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. Various trademarks held by their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.