|By Business Wire||
|January 10, 2014 11:27 AM EST||
Ifbyphone, the leader in voice-based marketing automation, today announced that it has raised an additional $9 million in venture capital funding, bringing its total to over $30 million. This latest round of funding enables Ifbyphone to continue to expand its client list of fast-growing new economy companies that rely on phone conversations and voice-based marketing automation to generate sales and fuel explosive growth.
The move comes as phone calls have re-emerged as a critical vehicle for marketing and sales teams to capture high-quality leads and acquire new business.
- The surge in mobile device adoption and advertising is driving an influx of sales calls into businesses. A 2013 study by Google found that 70% of mobile searchers call a business directly from search results, and 61% say it is important that businesses give them a phone number to call.
- According to an ATG/Oracle survey, 67% of online shoppers will call a business directly for any purchase greater than $100.
- According BIA/Kelsey, 61% of businesses consider phone calls the most important form of lead, more than any other lead type. And $68 billion is spent annually on ads to generate those inbound sales calls.
It’s why even though today’s fastest-growing new economy companies, such as SaaS (software as a service) and other high-performing businesses, may market their products online, they generate revenue over the phone using inside sales and telemarketing teams. These companies use voice-based marketing automation to measure marketing effectiveness and optimize ROI by not only tracking each inbound call back to the specific online, mobile or offline source that originated it, but also by routing calls automatically to the right sales agent no matter where they are or what phone device they use.
“The role of voice in sales and marketing has reached a tipping point,” said Irv Shapiro, CEO of Ifbyphone. “The new economy businesses of today, who will become tomorrow’s Fortune 500 companies, need new solutions to connect, measure and optimize their phone interactions to maximize revenue – solutions traditional telcos don’t provide. Ifbyphone’s voice-based marketing automation platform has already proven its value to thousands of these fast-growing businesses across every industry, and this latest round of funding will help us expand and go after the rest.”
Many businesses today have a blind spot in their marketing and sales processes, and they are losing money, customers and growth every day as a result. The source of the problem is hiding in plain sight: phone calls. Marketers don’t know which ads, programs, content, PPC keywords and other sources drive inbound calls, and they can’t attribute sales opportunities and revenue from those calls to the right sources.
“Our data show that $68 billion is spent annually on ads to generate phone calls, yet many marketers don’t know which campaigns actually make the phone ring,” said Michael Boland, Senior Analyst at BIA/Kelsey. “That’s why call tracking technology like that provided by Ifbyphone is important to properly attribute where ROI is achieved; and where marketing, customer service and operational strategies need to be further optimized.”
Built specifically for marketing and sales teams to control voice interactions with customers and prospects, Ifbyphone’s voice-based marketing automation platform helps businesses optimize marketing ROI, generate and convert more high-quality phone leads to sales opportunities and acquire more business and revenue over the phone. As of December 2013, Ifbyphone has processed over 200 million phone calls and over 600 million minutes. Ifbyphone customers are currently using hundreds of thousands of Ifbyphone phone numbers with dynamic number call tracking generating more than 150 million online impressions.
Ifbyphone has continued to add senior leadership to its executive team, most recently with the hiring of Steve Dimmitt as Vice President of Customer Experience and Josh Mallamud as Vice President of Strategic Partnerships. Dimmitt is the former Senior Vice President of Sales and Advertising Solutions at AT&T and CRO at GiftCards.com, while Mallamud was the founder of JigoCity.
“Ifbyphone has built a world-class executive team comprised of individuals who have all run $100-million organizations. Our investors have provided us an additional $9 million to fuel significant growth in 2014 and 2015,” said Shapiro, “and we have the proven technology to do it. This is not your parents’ voice. It is not led by telcos. It is not a hosted PBX. Voice-based marketing automation is delivered via the cloud and works with all of the devices and business applications you already have. Ifbyphone is doing for voice what Salesforce.com® did for CRM and Marketo® does for marketing automation: putting control in the hands of marketing and sales teams. It’s an extremely exciting time.”
The $9 million in new funding was led by River Cities Capital Funds, with participation from Ifbyphone’s existing investors, Apex Venture Partners, Origin Ventures and I2A, as well as a new investor, SSM Partners.
To learn more about Ifbyphone’s voice-based marketing automation suite, visit www.ifbyphone.com.
Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures and optimizes sales and service calls for businesses and marketing agencies. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. Various trademarks held by their respective owners.
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Mar. 6, 2015 04:15 PM EST Reads: 1,099
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
Mar. 6, 2015 04:00 PM EST Reads: 1,585
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Mar. 6, 2015 03:15 PM EST Reads: 1,611
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Mar. 6, 2015 02:30 PM EST Reads: 3,267
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Mar. 6, 2015 02:15 PM EST Reads: 887
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Mar. 6, 2015 02:00 PM EST Reads: 1,584
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 6, 2015 01:45 PM EST Reads: 1,481
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Mar. 6, 2015 01:45 PM EST Reads: 3,484
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Mar. 6, 2015 01:00 PM EST Reads: 1,219
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Mar. 6, 2015 01:00 PM EST Reads: 1,130
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Mar. 6, 2015 12:30 PM EST Reads: 3,526
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Mar. 6, 2015 12:00 PM EST Reads: 1,538
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Mar. 6, 2015 12:00 PM EST Reads: 3,787
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
Mar. 6, 2015 11:15 AM EST Reads: 990
Mar. 6, 2015 10:30 AM EST Reads: 2,889
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Mar. 6, 2015 10:00 AM EST Reads: 5,041
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 6, 2015 10:00 AM EST Reads: 1,032
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Mar. 6, 2015 09:45 AM EST Reads: 1,203
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Mar. 6, 2015 09:00 AM EST Reads: 2,511
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
Mar. 6, 2015 09:00 AM EST Reads: 1,612