|By Business Wire||
|January 10, 2014 11:27 AM EST||
Ifbyphone, the leader in voice-based marketing automation, today announced that it has raised an additional $9 million in venture capital funding, bringing its total to over $30 million. This latest round of funding enables Ifbyphone to continue to expand its client list of fast-growing new economy companies that rely on phone conversations and voice-based marketing automation to generate sales and fuel explosive growth.
The move comes as phone calls have re-emerged as a critical vehicle for marketing and sales teams to capture high-quality leads and acquire new business.
- The surge in mobile device adoption and advertising is driving an influx of sales calls into businesses. A 2013 study by Google found that 70% of mobile searchers call a business directly from search results, and 61% say it is important that businesses give them a phone number to call.
- According to an ATG/Oracle survey, 67% of online shoppers will call a business directly for any purchase greater than $100.
- According BIA/Kelsey, 61% of businesses consider phone calls the most important form of lead, more than any other lead type. And $68 billion is spent annually on ads to generate those inbound sales calls.
It’s why even though today’s fastest-growing new economy companies, such as SaaS (software as a service) and other high-performing businesses, may market their products online, they generate revenue over the phone using inside sales and telemarketing teams. These companies use voice-based marketing automation to measure marketing effectiveness and optimize ROI by not only tracking each inbound call back to the specific online, mobile or offline source that originated it, but also by routing calls automatically to the right sales agent no matter where they are or what phone device they use.
“The role of voice in sales and marketing has reached a tipping point,” said Irv Shapiro, CEO of Ifbyphone. “The new economy businesses of today, who will become tomorrow’s Fortune 500 companies, need new solutions to connect, measure and optimize their phone interactions to maximize revenue – solutions traditional telcos don’t provide. Ifbyphone’s voice-based marketing automation platform has already proven its value to thousands of these fast-growing businesses across every industry, and this latest round of funding will help us expand and go after the rest.”
Many businesses today have a blind spot in their marketing and sales processes, and they are losing money, customers and growth every day as a result. The source of the problem is hiding in plain sight: phone calls. Marketers don’t know which ads, programs, content, PPC keywords and other sources drive inbound calls, and they can’t attribute sales opportunities and revenue from those calls to the right sources.
“Our data show that $68 billion is spent annually on ads to generate phone calls, yet many marketers don’t know which campaigns actually make the phone ring,” said Michael Boland, Senior Analyst at BIA/Kelsey. “That’s why call tracking technology like that provided by Ifbyphone is important to properly attribute where ROI is achieved; and where marketing, customer service and operational strategies need to be further optimized.”
Built specifically for marketing and sales teams to control voice interactions with customers and prospects, Ifbyphone’s voice-based marketing automation platform helps businesses optimize marketing ROI, generate and convert more high-quality phone leads to sales opportunities and acquire more business and revenue over the phone. As of December 2013, Ifbyphone has processed over 200 million phone calls and over 600 million minutes. Ifbyphone customers are currently using hundreds of thousands of Ifbyphone phone numbers with dynamic number call tracking generating more than 150 million online impressions.
Ifbyphone has continued to add senior leadership to its executive team, most recently with the hiring of Steve Dimmitt as Vice President of Customer Experience and Josh Mallamud as Vice President of Strategic Partnerships. Dimmitt is the former Senior Vice President of Sales and Advertising Solutions at AT&T and CRO at GiftCards.com, while Mallamud was the founder of JigoCity.
“Ifbyphone has built a world-class executive team comprised of individuals who have all run $100-million organizations. Our investors have provided us an additional $9 million to fuel significant growth in 2014 and 2015,” said Shapiro, “and we have the proven technology to do it. This is not your parents’ voice. It is not led by telcos. It is not a hosted PBX. Voice-based marketing automation is delivered via the cloud and works with all of the devices and business applications you already have. Ifbyphone is doing for voice what Salesforce.com® did for CRM and Marketo® does for marketing automation: putting control in the hands of marketing and sales teams. It’s an extremely exciting time.”
The $9 million in new funding was led by River Cities Capital Funds, with participation from Ifbyphone’s existing investors, Apex Venture Partners, Origin Ventures and I2A, as well as a new investor, SSM Partners.
To learn more about Ifbyphone’s voice-based marketing automation suite, visit www.ifbyphone.com.
Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures and optimizes sales and service calls for businesses and marketing agencies. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. Various trademarks held by their respective owners.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 27, 2016 10:30 PM EDT Reads: 9,783
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 10:30 PM EDT Reads: 525
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Oct. 27, 2016 10:30 PM EDT Reads: 3,830
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 27, 2016 10:30 PM EDT Reads: 1,498
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 27, 2016 10:30 PM EDT Reads: 3,070
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 27, 2016 10:15 PM EDT Reads: 1,155
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 27, 2016 10:00 PM EDT Reads: 2,907
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Oct. 27, 2016 10:00 PM EDT Reads: 2,089
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 27, 2016 09:45 PM EDT Reads: 508
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 27, 2016 07:45 PM EDT Reads: 1,462
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 27, 2016 07:15 PM EDT Reads: 298
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 27, 2016 06:15 PM EDT Reads: 1,329
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 27, 2016 05:45 PM EDT Reads: 1,190
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 27, 2016 05:00 PM EDT Reads: 1,067
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 27, 2016 04:30 PM EDT Reads: 1,345
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Oct. 27, 2016 04:15 PM EDT Reads: 3,282
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 27, 2016 01:45 PM EDT Reads: 3,998
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 27, 2016 01:45 PM EDT Reads: 1,174
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 27, 2016 01:45 PM EDT Reads: 1,621
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 27, 2016 01:15 PM EDT Reads: 874