Welcome!

API Journal Authors: Kevin Jackson, PagerDuty Blog, Fouad Khalil, Liz McMillan, Sujoy Sen

Blog Feed Post

Coastline Marketing Group Introduces Inbound Marketing Services to Salinas, Monterey CA

Salinas, CA, January 09, 2014 --(PR.com)-- “It’s time to replace the world’s annoying, interruptive marketing with personalized inbound marketing—marketing people love,” says Elizabeth Kelton, HubSpot Channel Account Manager. “We’re excited to have Coastline Marketing Group on board.”

Coastline Marketing Group works to integrate a client's inbound marketing efforts to provide proven results. Lead generation and nurturing are accomplished through the use of HubSpot software. The company's partnership with HubSpot will allow consultants to utilize comprehensive marketing software to create a well-rounded marketing campaign that is affordable without compromising results.

HubSpot software centralizes marketing data to allow companies to gather and analyze this information in one database. Businesses are able to determine whether visitors to a website could potentially turn into leads by analyzing specific click-through statistics. This information can be used to make changes in website content or design to encourage visitors to become paying customers.

Email marketing is a cornerstone of the inbound marketing plans that Coastline Marketing Group develops for its clients. HubSpot software is designed to make emails sent to potential customers more enticing. People who are barraged with dozens of emails each day will pass over marketing messages that are not designed to draw the eye, and Coastline Marketing Group utilizes HubSpot software to make sure that every client's message is heard.

The email marketing software also allows companies to develop emails that will retain essential design elements when opened on a mobile device. The sharp increase in mobile device use for checking email makes this software component necessary to ensure that potential customers will act.

HubSpot software includes landing page templates that are made to encourage visitors to click through to learn more about the company. Social media integration included in these templates allows businesses to encourage potential customers to become followers.

Social media activity is important for businesses that want to succeed in a competitive market. HubSpot tracks social media activity to help companies determine what their followers want in a product or service. This software can track social information and activities of followers to help Coastline Marketing Group develop a more targeted inbound marketing plan for clients.

Marketing analytics integrated into the HubSpot software allow Coastline Marketing Group to keep track of the results of marketing efforts. The marketing consultant is then able to make adjustments as necessary to ensure that clients are able to optimize their return on investment.

About Coastline Marketing Group

Coastline Marketing Group is an inbound marketing consultant group that is dedicated to providing valuable services to clients in the Salinas and Monterey areas. Focusing on these specific cities has allowed Coastline Marketing Group to provide clients with a uniquely personalized consulting style that caters to clients in the local area. The marketing consultant uses the latest in inbound marketing techniques to develop website content and help clients maintain a strong social media presence to boost revenues by generating high-quality leads.

About HubSpot

HubSpot is dedicated to do away with the annoying online marketing strategies that result in pop-up ads, over-advertising and other in-you-face, irritating advertising campaigns. Subtle, fun marketing techniques are the result of HubSpot software. Comprehensive marketing software available from HubSpot is integrated with the business that uses the software to produce a personalized inbound marketing plan. There are currently over 10,000 companies in 56 countries using HubSpot software to generate leads, boost conversion rates and raise revenue. The company has had the honor of being dubbed a fast-growing company with a lot of potential by top business publications including Inc. and Forbes. HubSpot was founded in 2006 in Cambridge, Massachusetts. There are over 400 employees working for HubSpot today. Learn more about the marketing software company by visiting http://www.HubSpot.com.

Contact Information:
Coastline Marketing Group, Inc
Phil Fisk
831-759-2273
Contact via Email
www.coastlinemarketinggroup.com
https://www.facebook.com/CoastlineMktgGrp
https://plus.google.com/+Coastlinemarketinggroup
https://twitter.com/CoastlineMktGrp

Read the full story here: http://www.pr.com/press-release/536400

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.