Welcome!

Search Authors: Elizabeth White, Jnan Dash, Shelly Palmer, Carmen Gonzalez, Lori MacVittie

News Feed Item

Kenshoo von unabhängigem Analysten bei der Bewertung von Social Media Advertising-Plattformen zum einzigen führenden Unternehmen erklärt

MÜNCHEN, January 9, 2014 /PRNewswire/ --

Kenshoo Social erhält für sein aktuelles Angebot und seine Strategie die höchste Punktzahl

Kenshoo (http://www.Kenshoo.com), führender Anbieter hochwertiger digitaler Marketingtechnologie, hat sich in der der Bewertung von Social-Media-Advertising-Plattformen durch den unabhängigen Analysten Forrester Research, Inc. an die Spitze gesetzt und wurde als einzigstes Unternehmen zum führenden Anbieter in diesem Segment gekürt.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

Forrester hat in seinem Report "The Forrester Wave™: Social Advertising Platform Wave, Q4 2013" sieben Unternehmen anhand von 45 Kriterien untersucht und bewertet. Ziel des Berichts war die Evaluierung von Plattformen für Social Media Advertising in öffentlichen sozialen Netzwerken.

"Kenshoo ist die führende Plattform im Bereich Social Media Advertising", konstatiert der Bericht. "Kenshoo hat seine unübertroffenen Fähigkeiten in Suchmaschinen- und Bid Management genutzt, um auch in Social Media Advertising die Spitzenposition einzunehmen. Kenshoo dominiert dank seiner leistungsfähigen Kernplattform, der Integration in andere Tools, der Funktionen für den internationalen Einsatz und seiner Strategie."

Laut Forrester umfasst die Wave-Methodik einen streng definierten Prozess für "die Evaluierung der Anbieter und ihrer Produkte anhand unseres [Forresters] Sortiments von Kriterien, das Erfassen von Daten zu Produktqualifizierungen durch eine Kombination von Laborevaluierungen, Fragebögen, Demos und/oder Gesprächen mit Kunden der Anbieter." Kenshoo erhielt die höchstmögliche Bewertung von 5.0 Punkten in den Kategorien Kampagnenerstellung und -workflow, Kampagnen zur Erweiterung des Wirkungsbereichs, Zielgruppen-Targeting, Keyword- und themenbezogenes Targeting, Optimierung und Effizienz, Import und Export der Daten sozialer Netzwerke, Analysen, Plattformen für soziale Netzwerke, Messung, Marketing-Automatisierung und CRM, APIs, Internationalisierung und Lokalisierung, Globale Verwendbarkeit, Niederlassungsstandorte, Internationale Präsenz, Internationaler Support, Strategie/Beratungsdienstleistungen, Schulung, Zielvorstellungen, Erfahrung, Produkt-Roadmap, Kundenzufriedenheit, Mitarbeiterstamm, Erträge und Unternehmensfokus.

Kenshoo wurde bereits im November 2012 in der ebenfalls von dem unabhängigen Analysten Forrester Research Inc. durchgeführten Studie "The Forrester Wave™: Bid Management Software Providers, Q4 2012" zum einzigen führenden Unternehmen im Bereich Bid Management erklärt. In beiden Forrester-Reports wird Kenshoo sowohl im Hinblick auf Evaluierungen von Plattformen für bezahlte Suchergebnisse und Bid Management als auch von Social Media Advertising-Plattformen als einziger führender Anbieter genannt.

Auf http://www.Kenshoo.com/ForresterWave können Sie kostenlose Exemplare der Forrester Wave™-Reports herunterladen.

"Der Erfolg von Kenshoo beruht auf der Entwicklung von überlegenen technologischen Lösungen für die anspruchsvollen Anforderungen der weltweit fortschrittlichsten Marketer. Wir glauben, dass diese Anerkennung durch Forrester eine wertvolle Empfehlung für unsere Kunden ist", erklärt Will Martin-Gill, Senior Vice President für Produktentwicklung bei Kenshoo. "Kenshoo ist mit führenden Lösungen für Social Media Advertising und Suchmaschinenmarketing als Elementen unserer Suite für die kanalübergreifende prädiktive Optimierung in sozialen Medien gut positioniert, um seine Erfolgsgeschichte auf den Gebieten Produktinnovation und Kundenzufriedenheit fortzuschreiben."

Kenshoo hat kürzlich Untersuchungsergebnisse zu seiner innovativen Technologie für die Freisetzung kanalübergreifender Synergien veröffentlicht und damit seine führende Position in den Bereichen bezahlte Suchergebnisse und soziale Medien unterstrichen. Kenshoo Demand-Driven Campaigns™ ermöglicht es Marketern, auf Grundlage von Nachfragesignalen aus internen Systemen, Product Listing Ads und Kampagnen für bezahlte Suchergebnisse komfortabel produktspezifische Werbung auf Facebook zu erstellen und zu verwalten. Diese bahnbrechende Lösung wurde bei der "Facebook Innovation Competition" als Gewinner benannt. In einem anderen wichtigen Bereich der Branche analysierte Kenshoo die Auswirkung von Facebook-Werbung auf bezahlte Suchergebnisse. Dabei wurde eine Steigerung des ROAS (Return On Ad Spend) um 30 Prozent in Märkten festgestellt, in denen beide Kanäle aktiv waren.

"Unser Ziel bei Kenshoo ist es, Marketer mit den Tools für Prognosen auszustatten und es ihnen zu ermöglichen, sofort Maßnahmen zum Maximieren ihrer Chancen zu ergreifen", erläutert Yoav Izhar-Prato, Mitbegründer, CEO und Vorstandsvorsitzender bei Kenshoo. "Unsere Kunden können sich darauf verlassen, dass Kenshoo Branchenführer für Bid Management und Social Media Marketing-Plattformen bleibt, während wir neue Möglichkeiten zur Freisetzung des Potenzials von Suchmaschinenmarketing und Interaktion in sozialen Medien über alle Marketingkanäle hinweg erkunden."

Über Kenshoo

Kenshoo ist ein Unternehmen in der Sparte digitale Marketingtechnologie, das hochwertige Lösungen für Suchmaschinenmarketing, soziale Medien und Online-Werbung entwickelt. Marken, Agenturen und Entwickler generieren mit Kenshoo Search™, Kenshoo Social™, Kenshoo Local™ und Kenshoo SmartPath™ jährlich mehr als 25 Milliarden Dollar an Kundenumsatzerlösen. Kenshoo ist der einzige Strategic Preferred Marketing Developer von Facebook mit nativen Werbeanzeigen-API-Lösungen für Google, Bing, Twitter, Facebook und Facebook Exchange. Die Kenshoo-Plattform bietet Infinite Optimization™ durch Closed-Loop-Targeting, universelle Integration, dynamische Attribution und Predictive Analytics. Kampagnen in mehr als 190 Ländern für nahezu die Hälfte der Fortune 50-Unternehmen und alle 10 weltweit führenden Werbeagentur-Netzwerke profitieren von Kenshoo. Zu den Kunden von Kenshoo zählen CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Sears, Tesco, Travelocity, Walgreens und Zappos. Kenshoo verfügt über 18 internationale Standorte und wird von Sequoia Capital, Arts Alliance und Tenaya Capital unterstützt. Weitere Informationen erhalten Sie auf http://www.Kenshoo.com.

Facebook® ist eine eingetragene Marke von Facebook, Inc.

Die Marke Kenshoo und die Kenshoo-Produktnamen sind Handelsmarken von Kenshoo Ltd. Andere Firmen- und Markennamen sind Handelsmarken ihrer jeweiligen Inhaber.

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.