Click here to close now.


API Journal Authors: Ed Featherston, Flint Brenton, John Basso, David Dodd, Jason Bloomberg

News Feed Item Announces Soaring Adoption of Salesforce1 as Companies Move to the Social, Mobile and Connected Cloud

Salesforce1 is the new social, mobile and cloud customer platform built to transform how companies sell, service and market for the Internet of Customers

NEW YORK, Jan. 8, 2014 /PRNewswire/ -- (NYSE: CRM), the world's #1 CRM platform, today announced soaring adoption of Salesforce1 as companies move to the social, mobile and connected cloud. Salesforce1 is the new social, mobile and cloud customer platform built to transform how companies sell, service and market for the Internet of Customers. In its first month, the integrated experience of the Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps[i]. In addition, partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch, and more than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange. Companies such as Design Within Reach, Fisher & Paykel and Valspar run their business on Salesforce1 to connect to customers in a whole new way.


Comments on the News

  • "Salesforce1 is experiencing unprecedented adoption as companies unlock completely new ways to connect with their customers in today's social, mobile, cloud and connected world," said Alex Dayon, president, Applications and Platform,
  • "Design Within Reach is driven by the needs of our customers, and Salesforce1 enables us to build more meaningful relationships with them," said John McPhee, COO, Design Within Reach. "Design is at the center of everything we do, whether it's our products and catalogues or the technologies we use to deliver that amazing personalized customer experience. Salesforce1 gives us a single modern customer platform to run our business, enabling our designers to collaborate on ideas and our reps to delight customers from anywhere."
  • "DocuSign for Salesforce1 creates new opportunities for DocuSign customers to extend the value of Salesforce by delivering apps and data in a single place where everything is connected in the context of the customer," said Keith Krach, chairman and CEO, DocuSign. "As the global standard for eSignature, DocuSign for Salesforce1 brings our powerful and easy-to-use eSignature solution to more customers globally so they can close deals faster in the cloud and in person from the convenience of their mobile device."
  • "'s strategy is for Salesforce1 to fuel 'a golden age in enterprise apps' by acting as a platform upon which both enterprise customers and independent software vendors (ISVs) can develop and run new apps that are fully integrated into the Salesforce user experience. This heralds a new platform-as-a-service era for enterprise applications...Cloud service platforms will drive an even bigger revolution in enterprise IT as we all try to make sense of the opportunities created by tens of billions of connected devices, thousands of apps, and the customers and citizens that own and use them."—Dr. Steve Hodgkinson, Research Director IT, Ovum

New Salesforce1—The Customer Platform for the Internet of Customers
Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things—from smartphones and wearables to jet engines and ultrasound machines. And behind every product, every app and every device there is a customer. Welcome to the Internet of Customers—a revolution where companies will connect every employee, partner, product, app and device to their customer using the power of social, mobile and cloud. Customers have never been so close, and companies must be prepared to sell, service and market to them anytime, anywhere and on any device.

Salesforce1 is the next generation social, mobile and cloud platform for this new connected world—the first customer platform built to transform the world's #1 sales, service and marketing apps for the Internet of Customers. Salesforce1 delivers all the speed, agility and power of Salesforce, re-engineered for the needs of today's connected business. With 10X more APIs and services, companies can also build and customize the next generation of connected apps faster than ever before using the Salesforce1 Customer Platform. By connecting and customizing everything—every app, every device, every customer data source, every experience—companies can sell, service and market to customers in a whole new way.

Demand for Social, Mobile and More Connected Experiences Triggers Rapid Salesforce1 Adoption
With the Salesforce1 Customer Platform, companies love the modern, integrated experience that allows them to unlock new ways to build meaningful relationships with their customers.

  • The Customer Platform has been completely re-engineered to make every previous Salesforce investment that companies have made future-proof, so every existing custom app, CRM customization and partner app is now available to employees through a modern mobile interface.
  • And with more than 10 million Visualforce pages and custom actions now mobile-enabled, admins are making Salesforce1 even more valuable by combining fields, objects and even other services into pages, components and apps that run within Salesforce1.
  • With radically more APIs and services, developers can create, connect and deploy next generation mobile apps faster than ever to bridge the "app gap," enabling them to focus on growth and innovation instead of investing in legacy infrastructure and long, complex development cycles. Custom Salesforce1 apps deliver personalized experiences, connect to any device and any customer information source, and can be built in a fraction of the time compared to legacy platforms.

Employees love how the Salesforce1 Customer Platform puts their entire business into a single user experience, and have flocked to the new Salesforce1 Mobile App in its first month of availability. In November 2013, the Salesforce1 Customer Platform generated a 96 percent month-over-month increase in monthly active users of the Salesforce1 mobile app. The Salesforce1 Customer Platform also drove a 46 percent month-over-month increase in monthly active users of the Salesforce Mobile SDK in November, as companies immediately began leveraging custom apps built on the world's #1 cloud platform.

Partners Harness the Salesforce1 Customer Platform to Transform Disruptive Ideas into Successful Apps
Salesforce1 has also ignited a new generation of enterprise apps from the partner ecosystem. Salesforce1 apps on the Salesforce1 AppExchange have already doubled since the launch of the customer platform, and more than 250 partners have now committed to delivering entirely new Salesforce1 apps, including major partners such as DocuSign, Dropbox, Evernote, Infor and LinkedIn. Leveraging the power of the Salesforce1 Customer Platform, partners can build custom apps, from accounting to contract management to ERP, faster than ever before and bring the most important data into the central feed of Salesforce. And customers benefit from access to the largest ecosystem of social, mobile and connected cloud apps, instantly available on any device, to run their entire business on Salesforce1.

Leading Companies Run Their Business on Salesforce1
Leading companies, such as Design Within Reach, Fisher & Paykel and Valspar run their business on Salesforce1. Companies now have a powerful mobile platform through which they can access and manage their entire business from anywhere, completely personalize their experience and supercharge app development. Companies can also customize Salesforce and partner apps in entirely new ways to meet the specific needs of their company.

  • Salesforce1 Sales Cloud enables sales reps to approve a quote, create a contact, update an opportunity or create a custom action from any device, at any time.
  • Salesforce1 Service Cloud empowers companies to embed service everywhere—in every single product, app or experience—making the path to customer satisfaction instant and frictionless.
  • Salesforce ExactTarget Marketing Cloud gives marketers the power to listen to and engage their customers, or create, approve and monitor campaigns in real time, delivering 1:1 marketing from any device, at any time.
  • Salesforce1 AppExchange provides ISVs with a marketplace to build, market and distribute next generation business apps on the same cutting-edge customer platform that powers's own apps.

Pricing and Availability

  • Salesforce1 Customer Platform is now generally available and included with all user licenses of Salesforce CRM and the Salesforce Platform.
  • Salesforce1 Mobile App is now generally available for download at the Apple App Store and Google Play.
  • Salesforce1 Admin App is now generally available for download at the Apple App Store and Google Play.

Additional Information

About is the world's largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

© 2014, inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of, inc. Other brands featured herein may be trademarks of their respective owners

[i] 96 percent increase in active users of Salesforce1 refers to the increase in single users, who have logged on to Salesforce1 at least once in November, as compared to the number of Chatter Mobile active users who logged on at least once, in the month of October 2013.

46 percent increase in active users of Salesforce Mobile SDK built on the Salesforce1 Customer Platform refers the increase in single users of custom mobile apps built on Salesforce1 in November 2013 as compared to mobile apps built on in October 2013.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...