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Research and Markets: Global Cross-Platform & Mobile Advertising Market Report 2013 - 2018

Research and Markets (http://www.researchandmarkets.com/research/jcl8q2/crossplatform) has announced the addition of the "Global Cross-Platform & Mobile Advertising Market Report 2013 - 2018" report to their offering.

The consumption of mobile media and the integration of cross device platforms continues to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising is cross-platform advertising that targets audiences on their desktops and follows them to their smartphones, tablets, and other mobile devices.

The market for mobile advertising and cross-platform advertising is doubling Year-on-Year (Y-O-Y) and growth in smartphone usage is expected to drive this market in the coming years. This report outlines the global spending on mobile as well as cross-platform advertising's (ads) revenue distribution pattern. The report also provides a complete analysis of all vendors within the mobile advertising and cross-platform advertising ecosystem.

The major players include Google, Millennial Media, Apple, Jumptap, Yahoo, Microsoft, Mojiva, InMobi, Tapad, and Drawbridge. Some of these players provide cross-platform and mobile advertising platforms and some focus only on mobile advertising.

The report on cross-platform and mobile advertising provides global market trends, overall adoption scenarios, competitive landscape, and key drivers and opportunities in this market. It aims at estimating the current market size and the future growth potential of this market across verticals and regions based on various types of advertising and devices.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Ecosystem And Dynamics

4 Market Size And Forecast, By Advertising Platform

5 Market Size And Forecast, By Solutions

6 Market Size And Forecasts, By Services

7 Market Size And Forecast, By Devices

8 Market Size And Forecasts, By Type Of Advertising

9 Market Size And Forecast, By Organization Size

10 Market Size And Forecast By Verticals

11 Market Size And Segmentation, By Geography

12 Market Analysis, Trends And Insights

13 Competitive Landscape

14 Company Profiles

Companies Mentioned:

  • 4info
  • Amobee
  • AOL
  • Apple
  • Drawbridge
  • Facebook
  • Google
  • Inmobi
  • Jumptap
  • Millennial Media
  • Microsoft
  • Mojiva
  • Nokia
  • Rhythm
  • Tapad
  • Telenav
  • Valueclick
  • Yahoo!

For more information visit http://www.researchandmarkets.com/research/jcl8q2/crossplatform

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