Welcome!

API Journal Authors: Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open

Adobe (Nasdaq:ADBE) today announced that registration is now open for Adobe Summit 2014 – The Digital Marketing Conference. The annual event, now in its twelfth year, will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 24-28, 2014. Summit 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, audience targeting and more. Attendees will be able to take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities.

Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer  ...

Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer during Adobe Summit 2013. (Photo: Business Wire)

Summit 2014 – Staying on the Cutting Edge of Digital Marketing

New to Summit 2014 is a third main conference day (March 27, 2014) providing an in-depth look at digital marketing within vertical industries including retail/e-commerce, media and entertainment, financial services, and technology. The day will be comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries.

Keynotes featuring Adobe executives, industry luminaries, and analysts will explore the latest trends impacting marketers and discuss the evolution of the digital marketing landscape. Summit 2014 will also include a community pavilion with Adobe partners, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.

Attendees will benefit from more than 100 interactive breakout sessions focused on “must have” digital marketing skills, industry trends, and driving business results. Registered attendees can sign up for sessions and hands-on labs within the following tracks:

  • Marketing Analytics: Learn about new marketing analytics strategies and techniques for enriching data analysis, optimizing campaigns, and evolving your analytics practice in the brave new “Big Data” world.
  • Cross-Channel Campaign Management: Learn how to ensure that every experience delivered by a brand is relevant, unique, and consistent.
  • Web Experience Management: Learn how digital assets and dynamic media can improve your brand value, and unlock the true business value of social communities.
  • Digital Advertising: Learn how to harness the massive volume of data available and take action to target and optimize ad campaigns in a competitive and multichannel world.
  • Targeting & Optimization: Learn how to optimize your websites, apps, and other digital touch points through testing and targeting to increase visitor engagement, conversion, and loyalty for maximum revenue.
  • Social Marketing: Learn how to create a social marketing practice that measures the impact of social campaigns, where to amplify social activity, and how to use social data to optimize marketing communications.
  • Marketing Innovation: Learn how leading innovators take digital marketing to the next level and engage with fellow marketing executives to build the next generation of marketing success for your organization.
  • Hands-on Labs: Learn tips and tricks on how to implement technologies and solutions across Adobe Marketing Cloud and how to apply the solutions within your particular business.

Additionally, customers can immerse themselves in interactive workshops offered by Adobe Training Services (March 23-24, 2014), which will provide detailed training on specified Adobe Marketing Cloud solutions. Courses are available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.

Quote

Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “Many marketers struggle with their digital abilities, feel pressured to show ROI on marketing spend, or lack formal digital marketing training. Summit helps marketers and advertisers hone their skills and measure their marketing effectiveness to thrive in today’s digital age. We hope you can join us at Summit 2014 to learn how to stay ahead of the digital marketing curve and deliver better business results.”

Register Now and Save

Don’t miss Summit 2014! Register today and take advantage of early bird pricing until Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.

Exhibits and Sponsorships

For information on sponsorships and promotional opportunities at Summit 2014, please send an e-mail to the sponsorship team.

Summit 2014 Helpful Links

Stay Connected – Summit 2014 Social Media Channels

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.