|By Steven Webster||
|October 23, 2006 12:30 PM EDT||
When I joined Macromedia/Adobe Consulting, my role as Practice Leader was to grow a practice in EMEA around Rich Internet Application technologies. In recent months, we have taken the decision to bring together the Rich Internet Application practice with our LiveCycle practice, reflecting the recurrence in opportunity for us to fuse these client and server technologies together to solve a number of enterprise business problems. As I assume the responsibility to grow this combined practice in EMEA, I'll extend my blogging to share some of the excitement and thinking we have around how the technologies from our Enterprise Developer Business Unit - including Flex, Flex Data Services and the numerous LiveCycle technologies - converge as an enterprise business platform.
I'd like for this blog post to initiate some thinking on what this might mean.
I expect that people who track this blog - by the nature of where it is generally aggregated - are already familiar with Rich Internet Application technologies. I expect these readers already have a strong understanding of the importance and effectiveness of a user-experience that enables consumers, customers, citizens, workers or all manner of other individuals (user is such a non-personal description of the various persona of people who interact with business through a user-interface) to perform their tasks with applications that are not only useful, but usable and desirable.
What is LiveCycle ?
These same readers may not be as familiar however with the LiveCycle suite of technologies. I'm not going to go into exhaustive detail on this suite of technologies, but would highly recommend a browse through the Adobe LiveCycle section of our corporate website. Nor am I going to attempt here to be exhaustive of the business benefits of LiveCycle, but will instead aim to call out some concrete examples of where the fusion of Flex and LiveCycle allows us to tackle even more of the business challenges that our richer and more effective user-experiences have set out to address.
The Business Benefits of RIA...
I'm a great believer in education through example, and understanding through analogy, so let me try and paint a picture of the current landscape.
The ineffectiveness of online application forms not delivering on the promises of 24/7 at-your-leisure access when delivered in a browser, is well understood. Take a mortgage or a loan application from your online bank - these are characterised as frustrating processes that typically employ between 8 and 11 different HTML pages, where each page refresh results in 5% of applicants making an abandonment decision. The problems of page-refresh are well understood - technological frustrations associated with navigating back through an already completed process or session time-outs, user-experience frustrations such as being forced to complete the form in a sequential manner (what I often compare to "reading a book through a straw") rather than more familiar "complete the easy stuff and come back to the hard stuff", or the situation where you need to go and find some supporting information, like your social security number. I can pitch this "failed promise of the Internet" for an hour, so I'll spare you here.
Rich Internet Applications replace these multi-step, complex processes with simpler, easier, more effective single-screen or guided-completion processes, often employing UI metaphors such as the accordion to deliver a user-experience that more effectively matches the interaction patterns of real users.
An analogous problem to financial service application forms, is the same problems manifesting themselves through retail checkout experiences - addressing these problems with RIA have been shown in blind A/B tests to improve the appalling abandonment rates of 75% with increased conversion rates of checkout customers by 50%. So with RIA, we're well on our way to delivering efficiencies through user-experience and design-led solutions that attack the problem from the user's perspective rather than a technology perspective.
I'll talk more of such design-led approaches to RIA solutions in future blog entries.
...fuse with the Business Benefits of LiveCycle
But typically, the rich user-experiences that we deliver with RIA are often the beginning of a more complex document-based process, that inevitably crosses the digital world to a world where people interact through paper.
Let's consider some of these inefficiencies, by returning to our loan application.
Immediately you complete your application (and by replacing that application process with a design-led RIA, there are many more of you that have completed that application compared to the old days of the several HTML forms) you enter the world of workflow, and the world of paper.
In fact, many organisations will insist that you become the protagonist in their paper play. The final step of your mortgage application will often require that you print your application as a form, sign that form, and post that form to the bank.
If you print the form, if you sign it, if you remember to put it in your bag, if you buy the envelope and the stamp and if you remember to post it, then some days later, once your piece of paper has survived the postal system and made it's way to the desk of a loan processing officer, your application is ready to be processed. Electronically. But it's a bit paper. So what are we going to have to do ... that's right, having taken you from the state-of-the-art RIA-enhanced electronic world back to a piece of paper, the very next step is to capture that form information digitally again.
So how will LiveCycle help us here? Well first and foremost, moving seamlessly between the RIA and the PDF world is a simple and obvious fusion of Flex and LiveCycle. One of the key aspects to LiveCycle, is the process of document generation - leveraging technologies such as LiveCycle PDF Generator to automate the creation of PDF files or LiveCycle Assembler to "form-stitch" together document fragments to create customised PDF documents.
More effective however, is to remove the paper-trail altogether, and this is where LiveCycle can really begin to optimise the behind-the-curtain processes in an enterprise RIA solution. In addition to creating a dynamic PDF representation of our application form data, LiveCycle Document Security will enable the customer to digitally sign and encrypt a document before it is electronically submitted to the bank for processing, removing the need for manual rekeying when the document is received.
However, if the bank does require receipt of a paper document with an ink signature, the manual rekeying can still be eliminated. LiveCycle Barcoded Forms automate the capture of user-provided data from printed or faxed forms, by representing that data as a 2-dimensional barcode that can be easily and rapidly scanned, removing the processing and errors associated with manual rekeying of user-supplied data.
Once your loan application is born again as an electronic application form in back-office systems it must be processed; typically this processing is a complex hand-off of your application between different departments, or different people within a department. Perhaps you have to be credit-scored, before your application is then allowed to proceed to the next department, who are responsible for checking your employer references. A gap in your employment perhaps triggers the need for a letter to be sent to you requesting further information - otherwise, your application progresses to a decisioning process that determines the maximum amount of loan you will be offered. You are then sent a letter either approving or declining the loan, and this kicks off another step in the workflow, where your approved loan exists for 30-days. After 30-days, your loan is no longer valid, until another credit-check has been performed. And all the while, you have no insight as to where you are in the loan approval process, or indeed whether your loan has even been received at all.
What we have here, is an example of a complex workflow associated with a transient document - your loan application - as it moves between a variety of systems and people. LiveCycle Workflow Server allows us to streamline these human-centric processes, allowing either the visual or programmatic assembly of "workflows", which allow your electronic application to move quickly and securely through an organisation.
Meanwhile LiveCycle Policy Server could be employed, ensuring that information remains confidential, specifying not only who has access to the document, but what they can do to the document, when they can do that to the document (for instance, once the customer receives their loan approval as a PDF, can they update their mobile telephone number in-site, but not change their address), and for how long they can make these changes. Furthermore, Policy Server will allow all these security policies to be updated even once a document has been issued - revoking access to a loan approval after 30 days, or even confirming that the user has printed the loan application approval, removing the need to send them a paper-copy in the post).
And what of keeping you, the customer engaged ? A Flex application upon a LiveCycle workflow, leveraging Flex Data Services, can offer real-time notification to a user as to the receipt, the progress and the success of their loan application. The enterprise technology stack enables a two-way communication between customer and bank, not a one-way flow of information into a black hole.
And the list goes on...
As I said earlier, I have no desire to be exhaustive in my overview of LiveCycle technologies in this post, but I hope that the above real-world scenario outlines how - effective as a Rich Internet Application can be - we can offer significant additional return on investment when the RIA on the front-end is supplemented with the process automation, document generation and information assurance services that LiveCycle can offer in the back-end.
And it's not just in financial services; think of all the online processes that you have considered that can be improved and innovated upon with RIA technology - not just financial services and online banking, but travel booking, online check-in for flights, retail commerce, making a movie reservation, booking seats at the theatre, hiring a car, submitting your tax return, filing your expenses for approval, etc, etc.
As limited as you are by your imagination, think how many of these opportunities for insanely great user-experiences also result in something physical and tangible in your hand as the result of a process of automations, approvals, workflows or generation of documents.
Like account statements. Like travel itineraries. Like boarding passes. Like movie or theatre tickets, with barcodes that can be scanned at point of sale or point of entry.
Think of how a richer user-experience can not only benefit business with inc reases in conversion rates, increases in the effectiveness of cross-selling and up-selling, increases in repeat-business or increases in customer acquisition through customer evangelism. Think of how a richer user-experience can benefit from the efficiencies of automatic and electronic processing.
Think of the value you can begin to offer your clients, and their customers. Think of how Flex and LiveCycle might work together for you.
A couple of years ago, I was using the phrase "Enterprise RIA" to define the kind of online applications that could benefit from a richer user-experience while performing complex integration with new and existing systems and infrastructure. The fusion of RIA and LiveCycle dramatically lowers the barrier to delivery of these enterprise RIA, upon a recurring solution platform for enterprise business applications.
I'm tremendously excited about the solution opportunities and business problems our consultants are going to be delivering with the combination of Flex and LiveCycle.
In future blog posts, I'll speak more of how some of these integrations can be achieved technically, whether you are a J2EE architect that wants API-level access to these services, or someone who would rather orchestrate these solutions in a visual development environment, and integrate them with your Rich Internet Applications.
Additionally, I'll be aiming to share some of the leadership our User Experience practice, and RIA and LiveCycle practice consultants are creating around Flex and LiveCycle.
I hope this blog post lifts the lid on a whole new world of enterprise RIA development, while kick starting your thinking about the solutions you could deliver, and the skills you could leverage or the partnerships you could create in order that you are more suitably positioned to deliver these solutions.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
May. 6, 2015 06:30 PM EDT Reads: 925
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
May. 6, 2015 06:15 PM EDT Reads: 2,729
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
May. 6, 2015 04:45 PM EDT Reads: 815
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
May. 6, 2015 04:30 PM EDT Reads: 1,288
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
May. 6, 2015 02:45 PM EDT Reads: 1,054
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
May. 6, 2015 12:15 PM EDT Reads: 5,882
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
May. 6, 2015 12:00 PM EDT Reads: 4,533
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
May. 6, 2015 11:15 AM EDT Reads: 757
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
May. 6, 2015 11:15 AM EDT Reads: 3,252
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
May. 6, 2015 11:00 AM EDT Reads: 4,474
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
May. 6, 2015 11:00 AM EDT Reads: 2,998
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
May. 6, 2015 11:00 AM EDT Reads: 4,028
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
May. 6, 2015 11:00 AM EDT Reads: 5,895
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 6, 2015 10:45 AM EDT Reads: 4,494
In his session at WebRTC Summit, Peter Dunkley, Technical Director at Acision, will look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. He will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS...
May. 6, 2015 10:30 AM EDT Reads: 728
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
May. 6, 2015 10:30 AM EDT Reads: 5,503
What if, during a snow emergency, an on-the-ground sensor could automatically trigger a relevant emergency notification related to snowfall and road impact. And then, after it’s triggered, that notification is delivered intelligently to individuals based on an extensive set of rules designed to alert the most available and capable responders. This “what if” question about “smart highways” is short-sighted. We are already there, and we are only getting started. While mainstream attention is paid to machine-to-machine communications, new technologies are being developed to make these communica...
May. 6, 2015 10:26 AM EDT Reads: 584
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
May. 6, 2015 10:00 AM EDT Reads: 5,661
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
May. 6, 2015 09:45 AM EDT Reads: 3,497
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 6, 2015 09:45 AM EDT Reads: 6,053