Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Zakia Bouachraoui

Blog Feed Post

Store Level Marketing To Reach Local Customers With Local Web Marketing

Store Level MarketingLocal store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool.

Interactive Store Level Marketing

Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services.

Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address.

The listings shown on the top of the search results can be managed to include a wide array of local marketing material including pictures, sales, reviews, and more. Local store level marketing can also be known as geographic web marketing. The idea is to reach both desktop and mobile searches in a specific local community. Local store marketing can be actively updated and managed through the local business listings. This is a great way to market a national or global brand directly to the local customer using the local stores.

Merchandising a Store Online

By managing local business listings, you are essentially merchandising a store on the web. This is effective for companies of all sizes. Consider each independent store, office location or franchise location listing can be claimed, managed, and optimized. Based on the marketing information they can reach their specific local customer within and near the community of the location.

This is a new highly visible window for the local store level marketing. A customer may be at home or even out and about running errands. If they search for a product or service you offer, your local listing can appear in desktop or mobile searches. The search results not only display the map listing, but include the local store marketing information you have provided.

Local consumers now have immediate access to your address and links to directly call or email the store. In addition to contact information, categories, and descriptions, the local marketing information can also feature the following materials:

  • store promotional materials
  • store pictures (inside and out as well as 360 degree spin tours)
  • store videos
  • product pictures
  • product videos
  • coupons
  • discounts
  • special offers
  • event information
  • …and much more if you expand your reach

Build Positive Customer Ratings

Customer Review FormOne aspect of the map listings is especially pertinent for local store marketing is the customer ratings and review section. In this area, customers can enter reviews about their experiences with the specific store. Local store level marketing includes actively managing customer reviews to ensure positive public relations. Local customers who are less than satisfied with their experience at a specific store can post a review that is permanent. Stores can also encourage customers to share positive experiences they have online to maintain positive ratings.

…and did we mention this goes well beyond Google? A variety of other websites are included such as Bing, Yahoo, Yelp, Local.com, Merchant Circle, Citysearch and many others that include search engines, social communities, 411 websites, GPS websites, and business directories.

Managing your individual store reviews at multiple consumer oriented websites is important for any business. This will provide critical information for both the local staff’s ability along with engaging with local customers.

Local Web Marketing Services

There are generally two types of companies that provide geographic marketing services.

The first are those that provide “data” only services for syndication. Aggregators and Syndicators are good for mass production information marketing. They need to be part of the process, but they are not the silver bullet on their own.

The second provides both web marketing processes and syndication. Be careful here since some of them are not well staffed to do anything beyond Google.

Seeking assistance for local store marketing is no different than seeking professional help for your website’s search engine optimization. You will need to have professional help in the optimization of your local business listings. In addition the marketing firm will monitor and manage your reviews together with other local marketing processes that include:

  • duplicate listings,
  • updating your marketing information,
  • analyzing the analytics, and
  • the keyword ranking reports by surrounding city

Your best bet is to seek out a marketing firm who will execute marketing processes and communications versus a technology firm who is executed individual tasks.

The post Store Level Marketing To Reach Local Customers With Local Web Marketing appeared first on SmartFinds Internet Marketing.

Read the original blog entry...

More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.