Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

Mobile Advertising Platform, Taptica, First to Combine Optimization on both Direct Media Channels and RTB Exchanges

SAN FRANCISCO, May 31, 2013 /PRNewswire/ --

- Proprietary Multi Arm Bandit Algorithm
- Advertisers Get Quality and Quantity Across the Board

Taptica, the leading mobile user acquisition platform, is the first mobile ad service to combine optimization of direct media publishers together with programmatic media buying on real time bidding exchanges.

The company's propriety multi arm bandit algorithm offers advertisers the added advantage of machine to machine buying as well as event based tracking. Machine to machine buying allows for speed when bidding as the machine bids faster than a manual campaign manager and ensures it reaches the best traffic first; while tracking in-app events such as tutorial completion, reaching specific game levels and money transactions allows the algorithm to optimize and bid on the most valuable users for each app. Since the traffic available on real time bidding exchanges is so wide, this enables the advertiser to launch any type of campaign from wide spread quantity based campaigns to more targeted campaigns focused on quality users and high LTV.

"Mobile user acquisition has progressed in leaps and bounds and we're proud to be a part of it. We're taking the technology forward and into the future" said Kobi Marekno, Taptica's president. "We believe that this added ability will give advertisers solutions that support diverse campaigns and help them better achieve their goals".

Taptica offers brands and app developers a full range of user acquisition solutions including various ad formats such as video and full page ads, App Store SEO and real time optimization to maximize marketing ROI.

About Taptica:
Taptica is a leading mobile user acquisition platform that offers brands and app developers a full suite of advertising and monetization solutions, bringing value to its thousands of clients by helping them acquire profitable users and generate meaningful revenue. Taptica's solutions help app developers every step of the way, from the initial stages of launch and user acquisition to optimizing and enhancing the value of their user-base.

Amongst Taptica's clients are EA, Pocketgems, GREE, ngmoco, Hotel Tonight, M&C Saatchi, Playtika and Game Insight.

Press Contact:
Naama Hillman
[email protected]
T: +972(0)9-9532707
http://www.taptica.com


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...