Welcome!

Cognitive Computing Authors: Yeshim Deniz, Ray Parker, William Schmarzo, Elizabeth White, Pat Romanski

News Feed Item

UX Makes it Simply the Best BBQ Website in Town!

Simply-BBQ.com focuses on User Experience (UX) to make it easier for web visitors to get the right information - and speak their mind too.

TORONTO, ONTARIO -- (Marketwired) -- 04/17/13 --

Editors Note: There is one photo associated with this press release.

Applying innovative functionality to improve the visitor's experience is the main focus of a new website launched by Simply BBQ Catering & Events and their web development partner, nvision solutions.

After 10 years with their previous site, Simply BBQ needed to update the technology and take the site to a new level of usability. The goal was to use technology, particularly user-experience design principles, to make it easier for customers to find information and interact with the company, and other customers, all so they could make better decisions about the barbecue catering services they chose.

"Our customers loved the old site and it had lots of great content, so the first trick was to build on that instead of replacing it," says Nicholas Pratile, Account Executive and lead for the web development at Simply BBQ. "We wanted it all, social media, forums, video, customer ratings, but we also wanted to keep the site simple and easy to use too."

To make it all work, Simply BBQ sought out a professional Toronto website design firm and application development from nvision, a company they originally found in a Google search.

"The main challenge was to decide on the functionality that really would improve the UX and usability, and develop them both, all while preserving, organizing and integrating the existing content," says Kevin Doherty, nvision's Creative Director for the Simply BBQ project. "It all needed to be very simple to use. We wanted to make sure the visitor was no more than two clicks away from the info they wanted, whether that be copy, a photo, a video, a review, whatever they were looking for."

Pratile and Doherty worked together to develop and build the site from the customer's point of view. "Visitors want answers to: 'what's on the menu?'; 'what will the event look and feel like?' and 'is the food any good?'", says Pratile. To give them straight answers, Doherty and his team made menu printing a one-click operation; they made sure all the video and images used on the site are from actual Simply BBQ events, not stock or staged, and they developed a rating system that shows at a glance the customers' favourite menu items.

Among the other innovative UX features found on the site:

--  Grill Talk - An Interactive forum where visitors can talk about whatever
    they like, from giving their honest opinion about an event to sharing
    their favourite BBQ recipes 
--  Posted Client Survey Results - Simply BBQ asks every customer to offer
    their feedback in an online survey and then posts the unedited results
    on the site 
--  Totally Social - With direct access to Simply BBQ's Twitter feed,
    YouTube account and Facebook page, from just about anywhere on the site,
    in addition to blog posts, up-to-date image galleries and newsletter
    subscriptions, connecting with Simply BBQ perhaps the easiest thing to
    do on the site 

"We don't get a chance to talk to online customers before they decide on which BBQ caterer to use. It means we have to nail everything on the site the best we can to get across our branding and reputation, and show them that Simply BBQ is their best choice," says Pratile.

"Working with Kevin and nvision was very easy. They quickly grasped what we were looking for and were soon bringing ideas to the table that were better than anything we were thinking of. We love the new site and so do our customers."

About Simply BBQ

Established in 1997, Simply BBQ Catering and Event Rentals has an array of different catering menus and event rentals suitable for any bbq catered event such as company picnics, weddings banquets, cocktail receptions, and much more. Our specially trained team, certified corporate chef and event coordinator will ensure that your event is a success, but will also help you from the beginning right through to the end. We can customize any bbq catering menu to suit your ethnic preference, budget and catering needs.

About nvision solutions

From concepts and strategies, to design and implementation, nvision builds premium websites, graphic design and digital marketing campaigns for its many local, national and international clients. nvision has assembled a dedicated team of branding experts, creative professionals, copywriters, illustrators, designers, developers and search engine marketing experts to offer complete digital marketing services to its customers.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130417-Simply-BBQ1.jpg.

Contacts:
nvision solutions
George Arabian, Kevin Doherty
1-877-943-2985
[email protected]

Contacts:
Simply-BBQ.com
Nicholas Pratile
Account Executive
Office : (905) 565-9607
[email protected]
www.Simply-BBQ.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.