Welcome!

API Journal Authors: Pat Romanski, Rishi Bhargava, Ed Featherston, William Schmarzo, Elizabeth White

News Feed Item

UX Makes it Simply the Best BBQ Website in Town!

Simply-BBQ.com focuses on User Experience (UX) to make it easier for web visitors to get the right information - and speak their mind too.

TORONTO, ONTARIO -- (Marketwired) -- 04/17/13 --

Editors Note: There is one photo associated with this press release.

Applying innovative functionality to improve the visitor's experience is the main focus of a new website launched by Simply BBQ Catering & Events and their web development partner, nvision solutions.

After 10 years with their previous site, Simply BBQ needed to update the technology and take the site to a new level of usability. The goal was to use technology, particularly user-experience design principles, to make it easier for customers to find information and interact with the company, and other customers, all so they could make better decisions about the barbecue catering services they chose.

"Our customers loved the old site and it had lots of great content, so the first trick was to build on that instead of replacing it," says Nicholas Pratile, Account Executive and lead for the web development at Simply BBQ. "We wanted it all, social media, forums, video, customer ratings, but we also wanted to keep the site simple and easy to use too."

To make it all work, Simply BBQ sought out a professional Toronto website design firm and application development from nvision, a company they originally found in a Google search.

"The main challenge was to decide on the functionality that really would improve the UX and usability, and develop them both, all while preserving, organizing and integrating the existing content," says Kevin Doherty, nvision's Creative Director for the Simply BBQ project. "It all needed to be very simple to use. We wanted to make sure the visitor was no more than two clicks away from the info they wanted, whether that be copy, a photo, a video, a review, whatever they were looking for."

Pratile and Doherty worked together to develop and build the site from the customer's point of view. "Visitors want answers to: 'what's on the menu?'; 'what will the event look and feel like?' and 'is the food any good?'", says Pratile. To give them straight answers, Doherty and his team made menu printing a one-click operation; they made sure all the video and images used on the site are from actual Simply BBQ events, not stock or staged, and they developed a rating system that shows at a glance the customers' favourite menu items.

Among the other innovative UX features found on the site:


--  Grill Talk - An Interactive forum where visitors can talk about whatever
    they like, from giving their honest opinion about an event to sharing
    their favourite BBQ recipes 
--  Posted Client Survey Results - Simply BBQ asks every customer to offer
    their feedback in an online survey and then posts the unedited results
    on the site 
--  Totally Social - With direct access to Simply BBQ's Twitter feed,
    YouTube account and Facebook page, from just about anywhere on the site,
    in addition to blog posts, up-to-date image galleries and newsletter
    subscriptions, connecting with Simply BBQ perhaps the easiest thing to
    do on the site 

"We don't get a chance to talk to online customers before they decide on which BBQ caterer to use. It means we have to nail everything on the site the best we can to get across our branding and reputation, and show them that Simply BBQ is their best choice," says Pratile.

"Working with Kevin and nvision was very easy. They quickly grasped what we were looking for and were soon bringing ideas to the table that were better than anything we were thinking of. We love the new site and so do our customers."

About Simply BBQ

Established in 1997, Simply BBQ Catering and Event Rentals has an array of different catering menus and event rentals suitable for any bbq catered event such as company picnics, weddings banquets, cocktail receptions, and much more. Our specially trained team, certified corporate chef and event coordinator will ensure that your event is a success, but will also help you from the beginning right through to the end. We can customize any bbq catering menu to suit your ethnic preference, budget and catering needs.

About nvision solutions

From concepts and strategies, to design and implementation, nvision builds premium websites, graphic design and digital marketing campaigns for its many local, national and international clients. nvision has assembled a dedicated team of branding experts, creative professionals, copywriters, illustrators, designers, developers and search engine marketing experts to offer complete digital marketing services to its customers.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130417-Simply-BBQ1.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...