Welcome!

Search Authors: Pat Romanski, Plutora Blog, Elizabeth White, Srinivasan Sundara Rajan, Liz McMillan

News Feed Item

Evidon lance la première solution mobile conforme au programme d'autoréglementation de la DAA

Evidon, société de veille au marché numérique, a annoncé aujourd’hui qu'elle lançait InForm Mobile, une application qui porte sa solution de respect de la vie privée des consommateurs dans l'univers mobile. Dans le cadre de cette offre, l’application gratuite « Contrôle des annonces » d’Evidon pour le respect de la vie privée, la première en son genre permettant aux consommateurs de se soustraire aux annonces indépendamment des applications, est maintenant offerte par l’App Store d’Apple et le sera ce mois-ci par le Play App Store de Google pour les utilisateurs d’Android.

La collectivité du marketing mobile était à la recherche d’une technologie efficace permettant d’offrir aux consommateurs des options en toute transparence quant à la collecte et à l'utilisation des données mobiles, en particulier à la suite de la décision d’Apple de modifier le protocole sous-tendant l’identificateur unique d'un téléphone intelligent (UDID) l’an dernier. Aujourd’hui, la technologie InForm Mobile d’Evidon fonctionne à l’échelle commerciale chez des dizaines de partenaires en marketing mobile.

« Evidon et la DAA (Digital Advertising Alliance) ont collaboré étroitement depuis l’instauration du programme Ad Choices. Nous sommes très heureux de la mise sur le marché par Evidon d’une autre solution novatrice adoptée par dès le début par une si large part de l’écosystème des télécommunications mobiles, a déclaré Stu Ingis, avocat général chez la DAA. La DAA est le lieu où l’ensemble de l’écosystème s’est réuni pour offrir des choix efficaces aux consommateurs. Nous nous attendons à ce que les principes de la DAA soient appliqués à toutes les plateformes mobiles et à ce que l'application InForm Mobile d’Evidon fournisse à nos partenaires commerciaux une solution élégante pour respecter ces principes. »

« L'application InForm Mobile d’Evidon permet aux consommateurs de mieux comprendre et de mieux contrôler leurs choix à l’aide d’une solution optimisée pour les dispositifs mobiles, en particulier en ce qui concerne les annonces s’appliquant à l’ensemble des applications, un domaine qui sera bientôt couvert par les principes de la DAA en matière de communication mobile ». a affirmé Scott Meyer, PDG d'Evidon.

« Evidon et nous sommes de proches partenaires depuis 2011 et ce partenariat s’est révélé excellent pour notre entreprise, a déclaré Are Traasdahl, fondateur et PDG de Tapad. Le fiat d’offrir des annonces personnalisées à l'aide de l'application InForm Mobile d’Evidon renforce nos initiatives de transparence et il est gratifiant de savoir que, collectivement, nos premiers efforts en vue d’établir des normes sectorielles ont porté fruit. »

Outre Tapad, les sociétés qui travaillent déjà avec l'application InForm Mobile d’Evidon comprennent notamment : ActionX, Adelphic, AdRoll, AdTruth, Aerify Media, Celtra, DataXu, Essence Digital, EveryScreen Media, Jumptap, IgnitionOne, Local Response, Medialets, MediaMath, Rocket Fuel, RunDSP, Tapit by Phunware, Videology, VivaKi, GroupM et IPG Mediabrands qui ont toutes soutenu cet effort.

Ces sociétés ont intégré ou sont en voie d’intégrer l’application Contrôle des annonces d’Evidon. Elle permettra aux consommateurs de définir leurs préférences en matière d’annonces pour une application en quelques clics et aussi de refuser les témoins utilisés par la publicité comportementale en ligne des navigateurs mobiles. Il est prévu que le nombre d’entreprises participantes augmentera sensiblement au cours des prochains mois.

« Evidon a été notre partenaire privilégié en matière de conformité à l'autoréglementation depuis la création du programme. Evidon a pris en compte nos commentaires et nous a aidé à offrir la sécurité et la transparence que nous proposons avec Audience On Demand MD, la solution de programme que nous offrons aux médias adressables et aux agences et leurs clients. La réponse d’Evison est la solution simple et évolutive que le marché attendait », a déclaré Grace Liau, vice-présidente directrice des Partenariats chez VivaKi.

La technologie InForm Mobile d’Evidon se fonde sur la même plateforme qui accueille les contrôles de la confidentialité de la solution de pointe d’Evidon pour les annonces affichées dans les médias traditionnels. L'application InForm Mobile d’Evidon est conçue de manière à offrir aux spécialistes du marketing et de l’édition mobile la solution est la plus simple et la plus complète pour la remise de l'information aux consommateurs et pour permettre à ces derniers de contrôler la manière dont leurs données sont recueillies et utilisées dans les sites Web et les applications mobiles, et les annonces publiées en ces lieux.

« Depuis plus d’un an, notre application est la principale solution de respect de la vie privée en ce qui concerne les annonces sur le Web mobile. L’addition d’une capacité robuste à l’intérieur des applications assure que nos quelque 275 clients ont toute la latitude nécessaire pour tirer parti des possibilités du monde mobile de manière sécuritaire sur le plan de la vie privée », a affirmé le PDG d’Evidon, Scott Meyer.

L'application InForm Mobile d’Evidon permet d’offrir à l’utilisateur final la bonne expérience et est facile à déployer chez le client. Les éditeurs et les réseaux n'ont pas besoin d'installer quoi que ce soit ou d'apporter des modifications à leur trousse de développement logiciel. L’option de retraite de chaque partenaire est acceptée automatiquement et il n’est pas nécessaire de fournir un identificateur unique ou de dépendre de la base de données d'un tiers sur les préférences d'options de retraite des consommateurs, ce qui pourrait créer des problèmes de performance et de sécurité. Les clients d’Evidon qui utilisent déjà InForm n’ont pas besoin de signer un nouveau contrat afin de déployer cette nouvelle fonctionnalité.

À propos d'Evidon

Evidon révèle l'invisible sur le Web.

Sa technologie procure aux marques, éditeurs, réseaux et autres entreprises à travers le monde une perspective unique dans l’écosystème numérique – dont des renseignements inégalés sur les technologies de marketing qui étayent le Web commercial – et la force de contrôler leur impact sur les activités.

Les technologies offertes par Evidon comprennent GhosteryMD, l’outil de navigation de pointe qui rend compte de la collecte de données effectuées sur 26 millions de sites Web et nourrit les solutions de suivi commercial de l'entreprise. Evidon offre également des contrôles de la confidentialité de premier plan pour des transactions s'élevant à plus de 2 milliards de dollars par année en matière de supports d'affichage et de commerce électronique, lesquels permettent à plus de 150 millions de personnes par jour de contrôler la façon dont leurs données sont utilisées en ligne.

Les entreprises prennent des décisions plus avisées, protègent leurs activités et la vie privée des consommateurs et, par conséquent, améliorent leurs résultats.www.evidon.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...