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News Feed Item Appoints Jim DeRose As Director, Acting President and COO

The Leading Social Media Platform For Kids Unveils New Team at 2013 NAB Show

LAFAYETTE, Calif., April 11, 2013 /PRNewswire/ --, the leading safe and fun social media platform for kids under 13, appoints Jim DeRose as Director, Acting President and COO. This announcement follows DeRose's appointment to the Everloop advisory board in January 2013.

DeRose's distinguished track record in senior executive positions, including President and CEO of Global VR, President of video game maker Acclaim Entertainment, President and CEO of PDI/Dreamworks, President of Mattel USA, and President of Hanes Division of Sara Lee Corporation, lends itself to's efforts to strengthen its executive team as it moves forward in 2013 as an integral resource for both consumers and businesses.

"Jim DeRose is a proven leader with the ability to transform companies with both top line growth and bottom line performance," says Hilary DeCesare, CEO and Co-Founder of "In 90 days of leadership and board participation, he has already made great strides, overseeing performance and bringing new expert talent to our advisory board."

Among his first efforts as Director, Acting President and COO, DeRose has appointed Brian Klais, CEO of Pure Oxygen, as Executive SEO and Mobile Advisor, and Richard Chino, an Angel Investor and Board Member of, as Executive SEM Advisor. In their respective positions, both Klais and Chino will support's efforts to increase visibility on the web.

Brian Klais is Founder and CEO of Pure Oxygen, a mobile consultancy and technology lab. As an award-winning digital entrepreneur, Brian brings a wealth of search, mobile and online marketing expertise to the Everloop team. His proven track record as a co-founder of Covario, coupled with his hands-on experience optimizing desktop and mobile platforms will help Everloop continue to engage with kids in an effective and responsible way.

"It's not just the number of connected devices in homes that continues to increase - it's that they are increasingly used for social connectivity, especially among Millennials," explains Klais.  "Brands like Everloop have unique opportunities to define the future of mobile-social media for that generation. As a mobile marketing practitioner, and as a father to pre-Facebook aged daughters myself, I look forward to joining the Everloop team and advancing the mission."

Richard Chino is an Angel Investor focused on seed round investments with Internet based startups.  He is a member of the Pasadena Angels, a founding board member of the Claremont McKenna College's Center of Innovation and Entrepreneurship, and a Board Member of  Prior to Angel investing, Chino served as CRO at, and spent 7 years with Overture/Yahoo Search Marketing. 

"SEM is a powerful tool, and has been instrumental in helping both parents and tweens find Everloop as their safe social media solution," stated Chino.  "I'm honored to join the advisory board and pleased to have the opportunity to introduce consumers to this essential resource."

The new team was unveiled during the 2013 NAB Show, where's Hilary DeCesare presented as a NAB Show SPROCKIT Participant and announced Jim DeRose's appointment during her April 9th speaking engagement.

About Everloop
Everloop is the leading safe and fun social media platform that connects and protects kids and parents across all devices.  Everloop does the heavy lifting for brands and families by providing a secure platform to assure the privacy of the under-13 market. Above all, safety is the top priority, and Everloop employs comprehensive privacy protection and 24/7 monitoring technology to guard young users against bullying, bad language and inappropriate sharing of information. Working together, Everloop and parents train kids to be responsible digital citizens in a rapidly-changing digital environment.

Everloop is the number one place for brands to engage with kids under 13, as it is one of the only online solutions that meets and exceeds legal requirements as outlined in FTC's COPPA and the upcoming COPPA2.0.  For more information, please contact Malisa Meresman of R. Couri Hay Creative Public Relations at (212) 580-0835 or [email protected].


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