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API Journal Authors: Liz McMillan, Elizabeth White, Pat Romanski, Kevin Benedict, Anders Wallgren

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Deploying Marketo Across Multiple Product Lines Presented by SmartBear at Marketo Summit 2013

Keith (KC) Lincoln, recently promoted to Vice President, Marketing at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, is presenting, "Best Practices for Deploying Marketo Across Multiple Product Lines" at the Marketo® Summit, Monday, April 8 – Wednesday, April 10, 2013 in San Francisco, CA. KC is presenting with Tom Grubb, VP, Product Marketing at Marketo and Eric Dukart, Chief Operating Officer at Sundog. Attendees of the Marketo Summit gain knowledge in innovative lead generation, campaign management, social media and analytics. A powerful marketing software platform, Marketo propels fast-growing small companies and global enterprises alike.

WHAT:

   

SmartBear’s Keith (KC) Lincoln Presenting, "Best Practices for Deploying Marketo Across Multiple Product Lines" at Marketo Summit 2013

 

WHEN:

Wednesday, April 10, 2013, 1:10 p.m. – 2:00 p.m. EDT
 

WHERE:

Hilton San Francisco Union Square, 333 O’Farrell Street, San Francisco, CA
 

Dealing with a large enterprise with multiple product lines is quite different than rolling out Marketo to address a core set of business needs across a single product line. With many layers of additional complexity, launching campaigns and measuring results in such an environment requires a solid plan, defined processes and the right strategy. Attendees will learn best practices for deploying Marketo in complex, multi-product line environments.

Keith (KC) Lincoln has over 15 years of experience driving superior results through innovative marketing strategy and robust marketing infrastructure. He leads SmartBear’s high volume lead generation strategy using inbound marketing, including search engine optimization, blogging, multi-media marketing and social media. He was Director of Marketing at Bottomline Technologies and RADVISION and served First Virtual Corporation and CUseeMe Networks in marketing management roles. Follow him on Twitter @kclincoln.

With Marketo, SmartBear unified its marketing automation across three separate existing divisions and two new acquisitions. As a result, they tripled lead volume, creating over 40,000 leads per quarter with more than 80 percent of those leads generated globally by Marketo trial downloads. For more information, visit: http://www.marketo.com/customers/case-studies/smartbear.php.

About SmartBear Software

More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their APIs, desktop, mobile, Web and cloud-based applications. With five million downloads and counting, SmartBear products are affordable, easy-to-use and ready for deployment. Free tools and plug-ins are also available for download on the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.

All trademarks recognized.

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