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Cognitive Computing Authors: Pat Romanski, Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Elizabeth White

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Could Google Impact a Close Election?

GoogleGoogle’s motto is “Don’t be evil.” But what would it mean for democracy if it was? That’s the question psychologist Robert Epstein has been asking in a series of experiments testing the impact of a fictitious search engine — he called it “Kadoodle” — that manipulated search rankings, giving an edge to a favored political candidate by pushing up flattering links and pushing down unflattering ones. Not only could Kadoodle sway the outcome of close elections, he says, it could do so in a way most voters would never notice. Epstein, who had a public spat with Google last year, offers no evidence of actual evil acts by the company. Yet his exploration of Kadoodle — think of it as the equivalent of Evil Spock, complete with goatee — not only illuminates how search engines shape individual choices but asks whether the government should have a role in keeping this power in check.

Read the full story at The Washington Post.

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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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