CHICAGO, IL -- (Marketwire) -- 03/15/13 -- Blue Fade Marketplace announced today the launch of their new website www.BlueFade.com. Whether you're looking for Intex pools, supplies, equipment, inflatable furniture, indoor garden materials, Santa suits or more, Blue Fade Marketplace is your one stop shop.

Blue Fade Marketplace was created and designed to give users who previously shopped on their individual company websites a better user experience, in order to attract new customers and display an overall unified company appeal. "Blue Fade Marketplace has completely revamped its user experience in order to give customers exactly what they want," said owner Eric Cade.

As a direct distributor for Intex, Hayward, The Game, Halco, Rubies, Hydrofarm, General Hydroponics and more, Blue Fade Marketplace gives customers an easy navigation system allowing the visitor to find any product offered by the company in just a couple of clicks and with the all new Magento shopping cart, checkout is a breeze with multiple options to make purchases customizable to each person's needs.

Incorporating the Magento Shopping Cart into the Blue Fade Marketplace website has given the company leaps and bounds in advanced user experiences compared to other competitors in the market. Mr. Cade said, "Our new Magento Shopping Cart has taken our customer service to the next level. We are excited about the new website, its easy functionality, modern design and search engine friendly capacities."

Blue Fade also teamed up with Windy City Strategies, a pay per click and search engine optimization firm, to make sure the new website incorporated all of the search engine optimization goals Blue Fade previously incorporated on their other websites in order to not lose their page rankings, keywords, blog posts, analytic and conversion data and much more. Bjorn Torling, President of Windy City Strategies said, "Windy City Strategies made sure that this transitional process was smooth and without error to ensure that Blue Fade Marketplace would be a success from the start."

Visit our new website, or contact us to find out more information.