|By Marketwired .||
|March 11, 2013 06:30 PM EDT||
BEAVERTON, OR -- (Marketwire) -- 03/11/13 -- In the news release, "Act-On Software Customers Are the New Model of Success," issued earlier today by Act-On Software, Inc., we are advised by the company that the second and third bullets under Results: should read "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do." and "35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do." rather than "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 26% of Forrester respondents do." and "80% of the Act-On customers surveyed report having a content marketing strategy in place, while only 16% of Forrester respondents do." The accompanying infographic has also been revised. Complete corrected text follows.
Act-On Software Customers Are the New Model of Success
Top Performers More Bullish and Rely on Digital and Social Marketing to Drive Business Forward
BEAVERTON, OR -- March 11, 2013 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced results from a recent study it conducted with 101 of its customers. The results show that Act-On's customers are setting a new benchmark for performance compared to marketers at large.
In November of 2012, Act-On and Forrester Consulting published results from research conducted on the practice of online marketing in small and mid-size businesses (SMBs). Those initial results revealed a new model for successful companies, referred to as top performers.
Using questions taken from the Forrester survey, Act-On asked marketing leaders from 101 of its client companies to share their perceptions about online marketing, and validate the benefits and gains realized from their investments in online marketing. As the Act-On customer base are all adopters of 21st century marketing automation tools and the Forrester sample is not (33% adoption), Act-On decided to conduct the survey on its customers to see how they would rank in comparison.
- Act-On customers experienced better revenue performance, and didn't cut or freeze budgets as readily during the recession in comparison to the SMBs surveyed by Forrester.
- Act-On customers place a heavy emphasis on online marketing, using a variety of digital marketing activities to acquire new customers.
- Act-On customers are sophisticated in their use of social media to acquire new customers and know how to measure its effectiveness.
Act-On customers can be considered higher performers than the Forrester survey sample.
- 21% of the Act-On customers surveyed reported they exceeded their goals and grew revenue faster than plan, reporting a 10% or higher growth rate. Whereas in the Forrester sample, only 16% reported a 10% or higher growth rate than plan.
Act-On customers place a greater emphasis on digital marketing programs than the Forrester survey sample.
- 83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do.
- 35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do.
Act-On customers use social media marketing to acquire customers more readily than the Forrester survey sample.
- 80% of Act-On customers surveyed are using social media marketing to acquire new customers, whereas 69% of Forrester respondents do.
- 65% of Act-On customers surveyed are using social media and can measure that it is working for their business, whereas 49% of Forrester respondents report it is working.
Act-On customers are more bullish than the Forrester survey sample.
- A much larger sample of Forrester respondents cut or froze budgets (71%), compared to Act-On customers (63%).
Act-On customers are just like every other business; they have their own set of opportunities and challenges. The common denominator for their better than expected performance is the adoption of Act-On and marketing automation to create, execute and manage highly agile, integrated multi-channel programs. This has given them a competitive advantage consisting of new digital competence and advanced tools with which to deploy it, placing them among the highest echelon of performers.
- "Marketing automation allows companies to blend the art and science of marketing -- a competitive advantage over non-adopters, and is a determining factor as to why some companies are growing beyond expectations while others are underperforming," said Atri Chatterjee, CMO of Act-On Software.
- "The DNA of an Act-On customer is that of a top performer. This new generation of successful businesses have adapted their marketing practices to changing buyer behaviors and have embraced online marketing," said Atri Chatterjee, CMO of Act-On Software.
- DNA of a Top Performer [INFOGRAPHIC] - http://www.act-on.com/dna-of-a-top-performing-marketer/
- Original Forrester/Act-On Research: www.act-on.com/drive
- Follow Act-On's Marketing Action Blog
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2253655
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 20, 2017 03:15 AM EST Reads: 1,302
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Feb. 20, 2017 02:00 AM EST Reads: 6,057
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Feb. 20, 2017 01:00 AM EST Reads: 814
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Feb. 20, 2017 12:00 AM EST Reads: 1,386
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Feb. 19, 2017 10:30 PM EST Reads: 6,138
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 19, 2017 09:30 PM EST Reads: 826
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
Feb. 19, 2017 08:00 PM EST Reads: 2,827
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Feb. 19, 2017 06:45 PM EST Reads: 3,143
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 19, 2017 06:15 PM EST Reads: 1,081
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 19, 2017 06:00 PM EST Reads: 1,398
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 19, 2017 05:45 PM EST Reads: 949
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 19, 2017 05:00 PM EST Reads: 8,004
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 19, 2017 05:00 PM EST Reads: 911
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 19, 2017 05:00 PM EST Reads: 8,157
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Feb. 19, 2017 05:00 PM EST Reads: 1,609
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 19, 2017 04:15 PM EST Reads: 2,077
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
Feb. 19, 2017 02:30 PM EST Reads: 1,215
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 19, 2017 02:00 PM EST Reads: 1,054
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Feb. 19, 2017 01:15 PM EST Reads: 889
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 19, 2017 12:45 PM EST Reads: 1,142