Welcome!

Search Authors: Carmen Gonzalez, Lori MacVittie, Liz McMillan, Shelly Palmer, Lacey Thoms

News Feed Item

/ CORRECTION - Act-On Software Customers Are the New Model of Success

BEAVERTON, OR -- (Marketwire) -- 03/11/13 -- In the news release, "Act-On Software Customers Are the New Model of Success," issued earlier today by Act-On Software, Inc., we are advised by the company that the second and third bullets under Results: should read "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do." and "35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do." rather than "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 26% of Forrester respondents do." and "80% of the Act-On customers surveyed report having a content marketing strategy in place, while only 16% of Forrester respondents do." The accompanying infographic has also been revised. Complete corrected text follows.

Act-On Software Customers Are the New Model of Success

Top Performers More Bullish and Rely on Digital and Social Marketing to Drive Business Forward

BEAVERTON, OR -- March 11, 2013 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced results from a recent study it conducted with 101 of its customers. The results show that Act-On's customers are setting a new benchmark for performance compared to marketers at large.

In November of 2012, Act-On and Forrester Consulting published results from research conducted on the practice of online marketing in small and mid-size businesses (SMBs). Those initial results revealed a new model for successful companies, referred to as top performers.

Using questions taken from the Forrester survey, Act-On asked marketing leaders from 101 of its client companies to share their perceptions about online marketing, and validate the benefits and gains realized from their investments in online marketing. As the Act-On customer base are all adopters of 21st century marketing automation tools and the Forrester sample is not (33% adoption), Act-On decided to conduct the survey on its customers to see how they would rank in comparison.

Key Findings:

  • Act-On customers experienced better revenue performance, and didn't cut or freeze budgets as readily during the recession in comparison to the SMBs surveyed by Forrester.
  • Act-On customers place a heavy emphasis on online marketing, using a variety of digital marketing activities to acquire new customers.
  • Act-On customers are sophisticated in their use of social media to acquire new customers and know how to measure its effectiveness.

Results:

Act-On customers can be considered higher performers than the Forrester survey sample.

  • 21% of the Act-On customers surveyed reported they exceeded their goals and grew revenue faster than plan, reporting a 10% or higher growth rate. Whereas in the Forrester sample, only 16% reported a 10% or higher growth rate than plan.

Act-On customers place a greater emphasis on digital marketing programs than the Forrester survey sample.

  • 83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do.
  • 35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do.

Act-On customers use social media marketing to acquire customers more readily than the Forrester survey sample.

  • 80% of Act-On customers surveyed are using social media marketing to acquire new customers, whereas 69% of Forrester respondents do.
  • 65% of Act-On customers surveyed are using social media and can measure that it is working for their business, whereas 49% of Forrester respondents report it is working.

Act-On customers are more bullish than the Forrester survey sample.

  • A much larger sample of Forrester respondents cut or froze budgets (71%), compared to Act-On customers (63%).

Takeaway:
Act-On customers are just like every other business; they have their own set of opportunities and challenges. The common denominator for their better than expected performance is the adoption of Act-On and marketing automation to create, execute and manage highly agile, integrated multi-channel programs. This has given them a competitive advantage consisting of new digital competence and advanced tools with which to deploy it, placing them among the highest echelon of performers.

Quotes:

  • "Marketing automation allows companies to blend the art and science of marketing -- a competitive advantage over non-adopters, and is a determining factor as to why some companies are growing beyond expectations while others are underperforming," said Atri Chatterjee, CMO of Act-On Software.
  • "The DNA of an Act-On customer is that of a top performer. This new generation of successful businesses have adapted their marketing practices to changing buyer behaviors and have embraced online marketing," said Atri Chatterjee, CMO of Act-On Software.

Related Links:

Social Media Sharing:
Join us on Google+, LinkedIn and Facebook or follow us on Twitter for real-time updates and late-breaking news. To join the conversation on Twitter, use #ActOnSW.

About Act-On:
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2253655

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.