Welcome!

API Journal Authors: Christopher Harrold, PagerDuty Blog, Shelly Palmer, Elizabeth White, Rishi Bhargava

News Feed Item

/ CORRECTION - Act-On Software Customers Are the New Model of Success

BEAVERTON, OR -- (Marketwire) -- 03/11/13 -- In the news release, "Act-On Software Customers Are the New Model of Success," issued earlier today by Act-On Software, Inc., we are advised by the company that the second and third bullets under Results: should read "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do." and "35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do." rather than "83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 26% of Forrester respondents do." and "80% of the Act-On customers surveyed report having a content marketing strategy in place, while only 16% of Forrester respondents do." The accompanying infographic has also been revised. Complete corrected text follows.

Act-On Software Customers Are the New Model of Success

Top Performers More Bullish and Rely on Digital and Social Marketing to Drive Business Forward

BEAVERTON, OR -- March 11, 2013 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced results from a recent study it conducted with 101 of its customers. The results show that Act-On's customers are setting a new benchmark for performance compared to marketers at large.

In November of 2012, Act-On and Forrester Consulting published results from research conducted on the practice of online marketing in small and mid-size businesses (SMBs). Those initial results revealed a new model for successful companies, referred to as top performers.

Using questions taken from the Forrester survey, Act-On asked marketing leaders from 101 of its client companies to share their perceptions about online marketing, and validate the benefits and gains realized from their investments in online marketing. As the Act-On customer base are all adopters of 21st century marketing automation tools and the Forrester sample is not (33% adoption), Act-On decided to conduct the survey on its customers to see how they would rank in comparison.

Key Findings:

  • Act-On customers experienced better revenue performance, and didn't cut or freeze budgets as readily during the recession in comparison to the SMBs surveyed by Forrester.
  • Act-On customers place a heavy emphasis on online marketing, using a variety of digital marketing activities to acquire new customers.
  • Act-On customers are sophisticated in their use of social media to acquire new customers and know how to measure its effectiveness.

Results:

Act-On customers can be considered higher performers than the Forrester survey sample.

  • 21% of the Act-On customers surveyed reported they exceeded their goals and grew revenue faster than plan, reporting a 10% or higher growth rate. Whereas in the Forrester sample, only 16% reported a 10% or higher growth rate than plan.

Act-On customers place a greater emphasis on digital marketing programs than the Forrester survey sample.

  • 83% of the Act-On customers surveyed use email marketing techniques to acquire new customers, while only 72% of Forrester respondents do.
  • 35% of the Act-On customers surveyed report having a content marketing strategy in place that is working, and plan to increase usage in the next 12 months, while only 13% of Forrester respondents do.

Act-On customers use social media marketing to acquire customers more readily than the Forrester survey sample.

  • 80% of Act-On customers surveyed are using social media marketing to acquire new customers, whereas 69% of Forrester respondents do.
  • 65% of Act-On customers surveyed are using social media and can measure that it is working for their business, whereas 49% of Forrester respondents report it is working.

Act-On customers are more bullish than the Forrester survey sample.

  • A much larger sample of Forrester respondents cut or froze budgets (71%), compared to Act-On customers (63%).

Takeaway:
Act-On customers are just like every other business; they have their own set of opportunities and challenges. The common denominator for their better than expected performance is the adoption of Act-On and marketing automation to create, execute and manage highly agile, integrated multi-channel programs. This has given them a competitive advantage consisting of new digital competence and advanced tools with which to deploy it, placing them among the highest echelon of performers.

Quotes:

  • "Marketing automation allows companies to blend the art and science of marketing -- a competitive advantage over non-adopters, and is a determining factor as to why some companies are growing beyond expectations while others are underperforming," said Atri Chatterjee, CMO of Act-On Software.
  • "The DNA of an Act-On customer is that of a top performer. This new generation of successful businesses have adapted their marketing practices to changing buyer behaviors and have embraced online marketing," said Atri Chatterjee, CMO of Act-On Software.

Related Links:

Social Media Sharing:
Join us on Google+, LinkedIn and Facebook or follow us on Twitter for real-time updates and late-breaking news. To join the conversation on Twitter, use #ActOnSW.

About Act-On:
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2253655

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...