RIDGELAND, MS -- (Marketwire) -- 03/11/13 -- C Spire Wireless, the only U.S. wireless provider that offers personalized services, today launched the next phase of its PERCS with a Purpose program giving members of its popular rewards program an opportunity to support one of their favorite local charities.

Over the next several weeks, PERCS with a Purpose will allow PERCS reward program members to share accumulated PERCS reward points to help raise funds for one or more of the designated nine community-based, non-profit groups providing a variety of health and human services in Mississippi, Alabama and Tennessee.

The nine charities, which were selected by the C Spire Foundation after a rigorous review, include the following organizations:

• Church Health Center, a Memphis, Tenn.-based program providing medical, dental and vision health services to uninsured working people and their families.
• Harden House for Girls, a Fulton, Miss.-based program that offers shelter to teenage girls who are victims of abuse, neglect, abandonment and violence.
• Mission First, a Jackson, Miss. faith-based community revitalization program that provides a variety of medical, dental, wellness, legal, educational and sports ministries in low-income neighborhoods.
• Bay Area Food Bank, a Mobile, Ala.-based program that operates a regional food bank for low-income areas in south Mississippi, south Alabama and the Florida panhandle.
• Oxford Medical Ministries, an Oxford, Miss. faith-based program that offers healthcare services to low-income, uninsured working adults in Lafayette and Yalobusha counties.
• Palmer Home for Children, a Columbus, Miss.-based program that provides foster care for children in a group home setting.
• Good Samaritan Health Center, a Greenville, Miss.-based program that operates a primary care clinic offering healthcare services to the working poor in the Mississippi Delta.
• Mississippi Children's Home Services, a Hattiesburg, Miss.-based program that helps place neglected, dependent children not served by orphanages in adoptive homes.
• Habitat for Humanity, a non-profit Christian housing ministry that helps construct homes for low-income and economically disadvantaged families.

Customers who participate in the PERCS rewards program will have several weeks to designate the amount of reward points they want to share with their favorite community-based non-profit program, according to Jim Richmond, vice president of Corporate Communications for C Spire Wireless.

A new round of community-based non-profits will be selected and introduced every few months to expand the selection of organizations in the program, Richmond said. Every non-profit that participates in the PERCS with a Purpose program will receive a minimum of $500 from the company.

"C Spire Wireless has always made charitable giving a priority and we continue to look for ways to turn our current services and programs into vehicles for giving back to the people and communities we serve," Richmond said. "PERCS with a Purpose engages our program members and encourages them to get involved in an easy and fun way by sharing their earned PERCS reward points to help all of these programs."

Richmond said C Spire customers and followers are passionate about supporting charitable causes and are among the most generous in the nation. Charitable donation levels in Mississippi, Alabama and Tennessee households all averaged above 7 percent of total annual income -- the highest in the nation last year, according to a comprehensive survey and study on giving by the Chronicle of Philanthropy.

Programs like C Spire's PERCS with a Purpose can help community-based non-profits with a much needed infusion of financial support from a non-traditional source, according to Joe Donovan, executive director of the Mississippi Center for Nonprofits, the state's only nonprofit management resource center.

"Charities are hard at work every day improving the quality of life for individuals and families who live and work in communities across our region by filling much needed gaps in funding and services for critical health and human services," Donovan said. "Our citizens already are among the nation's most generous and programs like this one can give them new, creative opportunities to support their favorite charities. We commend C Spire for partnering with the non-profit community in such a creative fashion."

C Spire kicked off its PERCS with a Purpose program in October 2012 with a successful, month-long campaign where reward program members shared nearly 600,000 reward points, resulting in a $20,000 to the American Cancer Society's Making Strides Against Breast Cancer initiative.

The PERCS program is the nation's first consumer engagement-based loyalty program that rewards customers for personalizing their wireless experience. Users can earn PERCS reward points by simply interacting with the company and doing things like sharing their views on the company's community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience. Customers also earn Status PERCS for their loyalty and tenure.

Since its inception, C Spire customers have taken full advantage of PERCS' benefits, with nearly 345,000 members, including nearly 71,000 non-customers, earning more than 190 million PERCS reward points. To date, customers have redeemed their Status PERC points for more than 300,000 rewards.

Personalized wireless at C Spire is a compilation of a number of different wireless services and programs that combine to reflect and serve each customer's unique needs. Customers see this unique personalization in apps and content that fit who they are, services that anticipate their needs, and rewards they'll get just for using their phone in new ways. Wireless users can look for additional personalized experiences coming soon from C Spire.

For more information on the C Spire PERCS rewards program, go to www.cspire.com/rewards. For more information about the PERCS with a Purpose program, go to www.cspire.com/purpose.

About C Spire Wireless
C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers' experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways -- all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.

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