This month’s Blue Paper®, podcast and infographic from promotional products retailer 4imprint is about responsive Web design. Entitled How to optimize for mobile with responsive Web design, it focuses on the benefits that come with a mobile site, specifically one that responds, or sizes, to the screen dimensions and resolutions of each device that visits it.

Between Android®, iPhone®, Blackberry® and Windows®, it seems as if a new mobile device is introduced to the market each day, each with a different screen size than the next. Ensuring that websites appeared optimized for each device has been a challenge more many businesses. Luckily, there are multiple mobile solutions between mobile applications (“apps”), mobile templates and mobile sites. Now, there’s responsive Web design (RWD), too. Responsive is an innovative Web design that ensures website content is optimized for desktops as well as mobile devices. And, it’s become so effective that it has been recognized as Google’s “recommended configuration.”

“As more and more companies look at different options to reach their mobile customers, Responsive Web design is an emerging trend they may want to consider,” says Greg Ebel, the vice president of sales and marketing at 4imprint®. “This Blue Paper pulls together information to help explain what responsive Web design is and why some companies are starting to use it.”

This Blue Paper and podcast elaborate on multiple mobile optimization options in addition to RWD. Here’s what you can expect to learn:

• Mobile trends and current consumer behavior
• Mobile applications, templates and websites as well as the pros and cons of each
• The origin and growth of RWD
• What makes RWD work: Fluid grids, media queries and HTML5
• And how to make the decision—and the move—to a responsive Web presence

To read this Blue Paper, download the podcast or view the infographic, visit: www.4imprint.com/bluepapers.

About 4imprint Blue Papers

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.