Welcome!

API Journal Authors: William Schmarzo, Elizabeth White, Rishi Bhargava, Pat Romanski, Kevin Benedict

News Feed Item

UpTo Expands with New Event Stream Publishing Platform

UpTo, the first company to integrate the calendar in to the exploding Social, Local, Mobile (SoLoMo) space, announced it has expanded its popular event stream platform, opening it up to allow any business or organization to create and publish their own event streams, offering a powerful, new way for organizations to unlock their calendar’s social potential, for free.

UpTo allows users to curate a forward-looking feed that includes plans their friends are sharing, events from public streams they’re following and the user’s own calendar – all in one. With today’s launch, any organization – whether a school, sports team, local business or college student group – can publish their calendar of events as a social and engaging stream that users can follow on UpTo. Organizations will also be able to embed their UpTo stream directly into any website, for a more dynamic and social alternative to static event pages.

“Our streams have generated incredible buzz for our initial partners. We saw an overwhelming demand from groups that wanted to leverage this same capability for themselves as well as from users wanting to follow more event streams for organizations they care about,” said UpTo co-founder Greg Schwartz. “So, we’ve responded, with an open platform that lets anyone in the world create and publish social, interactive event streams for their audience for free.”

More than 2,000 UpTo streams already span everything from sports schedules, movie releases and TV premieres, to concert venues and tech events, including public streams for the NBA’s Cleveland Cavaliers, Ticketmaster, Pure Michigan, Quicken Loans and thousands more. Users can choose which streams to follow based on their location, likes and interests. They can then tap ‘I’m In’ to save a stream event to their calendar and share it with friends, comment on events, share events to Facebook and Twitter, and view event details including a map and driving directions.

For example, organizations that will be at SXSW can create an UpTo stream of the events they’ll be attending, which users can follow to help with their own planning and to see which parties their friends and coworkers will be at. In fact, Ford’s “Team Detroit” Stream is already in place, providing the ultimate must-see agenda for Michiganders attending SXSW, and the “UpTo Takes Austin” Stream shows followers where the UpTo team will be throughout the event; stop by and introduce yourself for a free drink courtesy of UpTo.

The new stream publishing tools are part of UpTo’s move to ramp up its platform and operations with an additional $1.5 million in second round funding from Detroit Venture Partners and Ludlow Ventures. UpTo will also use the follow-on funding to round out its executive team with key hires in marketing and business development, expand its partnership program and continue to build out its mobile and web platform.

“The social media era has been all about the ‘now’—the breaking news at this very moment. UpTo is the first social app of its kind to take that evolution a step further by looking into the future to show you what you’ll want to know about tomorrow, next week or next month,” said Josh Linkner, CEO and Managing Partner of Detroit Venture Partners.

Unlike real-time check-ins on other social platforms, UpTo lets users see where their friends will be ahead of time, instead of where they’ve been. And, to make sure users never miss a thing, the UpTo timeline looks ahead instead of behind, with events moving up higher in their feed as they draw near.

The UpTo application is available for free for both iOS and Android devices. To find out what’s coming up with the people and organizations you care about, or learn more, visit www.upto.com or download UpTo directly from the Apple App Store or Google Play.

About UpTo

UpTo (www.upto.com) is the first social platform that gives users a window into the future, to see what’s coming up for the people and organizations they care about. With native iOS and Android applications, UpTo lets users easily create, share and discover plans together. Developed by Rock City Apps, LLC and funded by Detroit Venture Partners and Ludlow Ventures, UpTo is based in Detroit, Mich. For more information, visit www.upto.com.

About Detroit Venture Partners

Detroit Venture Partners (www.detroitventurepartners.com) is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. In addition to capital, the company provides hands-on coaching, mentorship, support, and resources to help drive growth and success. The firm was founded in 2010 by Josh Linkner, Brian Hermelin and Dan Gilbert. By backing the next generation of Detroit entrepreneurs, DVP aims to create jobs, urban density, and hope. For more on Detroit Venture Partners, visit www.detroitventurepartners.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.