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SapientNitro nomeia o publicitário veterano, Marcelo Sant'Iago, como vice-presidente de Business Development para a América Latina

SapientNitro, parte da Sapient (NASDAQ: SAPE), anunciou hoje a nomeação de Marcelo Sant’Iago como vice-presidente de Business Development para a América Latina. A nomeação é resultado do início das operações da SapientNitro na América Latina no começo deste ano com a aquisição da famosa agência digital sediada no Brasil, iThink. Sant’Iago se subordinará ao COO da Sapient Nitro, Preston Bradford, e será responsável da liderança no crescimento da agência em toda a região.

“A profunda experiência no setor e o amplo conhecimento sobre a América Latina que o Marcelo possui serão um acréscimo inestimável para dar continuidade ao nosso crescimento neste mercado altamente estratégico e em rápida evolução”, disse o presidente e CEO da Sapient, Alan J. Herrick. “Seu histórico em ajudar marcas globais a explorar as oportunidades em suas regiões nos capacitará a continuar atendendo a crescente demanda dos clientes por experiências digitais inovadoras, de comércio e quanto à marca, que podem ser aproveitadas em muitos mercados estratégicos em todas as partes do mundo.”

Sant’Iago traz com ele mais de duas décadas de experiência criando oportunidades de crescimento para as melhores marcas na América Latina. Antes de entrar para a SapientNitro, Sant’Iago atuou como sócio gerente na MBreak Comunicação, uma empresa de consultoria empresarial em São Paulo que aconselha empresas visando à expansão no mercado brasileiro. Antes disso, foi chefe de Business Development na RealMedia, onde encabeçou parcerias com a Google, Pubmatic e Rightmedia. Sant’Iago também foi gerente geral na MídiaClick, a primeira agência no Brasil de marketing com base na performance. Ele trabalhou estreitamente com o Interactive Advertising Bureau (IAB) nos EUA para criar um capítulo brasileiro, onde atuou como presidente durante dois termos. Além disso, Sant’Iago obteve posições executivas na JWT e na iProspect Brazil.

“A SapientNitro está redefinindo de forma fundamental o que significa ser uma agência. Sua integração única de criatividade e especialidade em marcas e tecnologias, apresentadas através de um P&L global, criam um sucesso revolucionário para os clientes que procuram transformar a forma como suas marcas engajam com os consumidores”, disse Sant’Iago. “Na América Latina, o "digital" corre pelas nossas veias. Já faz algum tempo que o consumidor tem estado preparado para um novo modelo de engajamento – um que crie espaços de experiência multidimensional - e a SapientNitro está equipada para ajudar as marcar a alcançarem isso.”

Sant’Iago é responsável pela liderança do crescimento da agência na América Latina, incluindo a orientação de novos negócios e a expansão das contas globais existentes da SapientNitro que se beneficiarão das capacidades integradas da agência na região.

“Como um dos líderes mais influentes na América Latina, Marcelo será imprescindível na extensão do nosso crescimento no Brasil e em toda região”, disse o CEO da SapientNitro iThink, Marcelo Tripoli. “Seu histórico de sucesso em algumas das marcas líderes mundiais também nos ajudará a identificar novas formas de colaborar com a equipe global da SapientNitro assim como aproveitar sua força para o benefício dos clientes que visam à criação de interações de engajamento com seus consumidores permanentes neste mercado.”

A SapientNitro está trabalhando atualmente com muitos clientes multinacionais na América Latinas através das suas operações em São Paulo e Miami, incluindo a Castrol, Johnson & Johnson, Kraft, Google e Samsung.

Sobre a SapientNitro

SapientNitroSM, parte da Sapient® (NASDAQ: SAPE), é uma nova espécie de agência redefinindo como contar histórias para um mundo permanentemente ligado. Nós estamos mudando a forma como nossos clientes engajam os consumidores conectados atuais através da criação única de histórias sem fim em tudo o que envolve a comunicação da marca, engajamento digital e o comércio omnicanal. Nós chamamos este processo de "Storyscaping", onde a arte e a imaginação encontram o poder e a escala do raciocínio sistemático.

Os engenheiros de ideias da SapientNitro representam uma fonte conectada de conhecimento em criatividade, marcas e tecnologias - uma equipe global colaborando entre disciplinas, perspectivas e continentes para criar um sucesso revolucionário para nossos 1000 clientes globais. Estamos associados a clientes líderes em vários setores como a Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, e Vodafone, em 31 cidades nas Américas, Europa e Ásia Pacífico.

Sapient é uma marca registrada de serviços da Sapient Corporation

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