Welcome!

Cognitive Computing Authors: Kevin Benedict, Elizabeth White, William Schmarzo, Liz McMillan, Yeshim Deniz

News Feed Item

SapientNitro nomeia o publicitário veterano, Marcelo Sant'Iago, como vice-presidente de Business Development para a América Latina

SapientNitro, parte da Sapient (NASDAQ: SAPE), anunciou hoje a nomeação de Marcelo Sant’Iago como vice-presidente de Business Development para a América Latina. A nomeação é resultado do início das operações da SapientNitro na América Latina no começo deste ano com a aquisição da famosa agência digital sediada no Brasil, iThink. Sant’Iago se subordinará ao COO da Sapient Nitro, Preston Bradford, e será responsável da liderança no crescimento da agência em toda a região.

“A profunda experiência no setor e o amplo conhecimento sobre a América Latina que o Marcelo possui serão um acréscimo inestimável para dar continuidade ao nosso crescimento neste mercado altamente estratégico e em rápida evolução”, disse o presidente e CEO da Sapient, Alan J. Herrick. “Seu histórico em ajudar marcas globais a explorar as oportunidades em suas regiões nos capacitará a continuar atendendo a crescente demanda dos clientes por experiências digitais inovadoras, de comércio e quanto à marca, que podem ser aproveitadas em muitos mercados estratégicos em todas as partes do mundo.”

Sant’Iago traz com ele mais de duas décadas de experiência criando oportunidades de crescimento para as melhores marcas na América Latina. Antes de entrar para a SapientNitro, Sant’Iago atuou como sócio gerente na MBreak Comunicação, uma empresa de consultoria empresarial em São Paulo que aconselha empresas visando à expansão no mercado brasileiro. Antes disso, foi chefe de Business Development na RealMedia, onde encabeçou parcerias com a Google, Pubmatic e Rightmedia. Sant’Iago também foi gerente geral na MídiaClick, a primeira agência no Brasil de marketing com base na performance. Ele trabalhou estreitamente com o Interactive Advertising Bureau (IAB) nos EUA para criar um capítulo brasileiro, onde atuou como presidente durante dois termos. Além disso, Sant’Iago obteve posições executivas na JWT e na iProspect Brazil.

“A SapientNitro está redefinindo de forma fundamental o que significa ser uma agência. Sua integração única de criatividade e especialidade em marcas e tecnologias, apresentadas através de um P&L global, criam um sucesso revolucionário para os clientes que procuram transformar a forma como suas marcas engajam com os consumidores”, disse Sant’Iago. “Na América Latina, o "digital" corre pelas nossas veias. Já faz algum tempo que o consumidor tem estado preparado para um novo modelo de engajamento – um que crie espaços de experiência multidimensional - e a SapientNitro está equipada para ajudar as marcar a alcançarem isso.”

Sant’Iago é responsável pela liderança do crescimento da agência na América Latina, incluindo a orientação de novos negócios e a expansão das contas globais existentes da SapientNitro que se beneficiarão das capacidades integradas da agência na região.

“Como um dos líderes mais influentes na América Latina, Marcelo será imprescindível na extensão do nosso crescimento no Brasil e em toda região”, disse o CEO da SapientNitro iThink, Marcelo Tripoli. “Seu histórico de sucesso em algumas das marcas líderes mundiais também nos ajudará a identificar novas formas de colaborar com a equipe global da SapientNitro assim como aproveitar sua força para o benefício dos clientes que visam à criação de interações de engajamento com seus consumidores permanentes neste mercado.”

A SapientNitro está trabalhando atualmente com muitos clientes multinacionais na América Latinas através das suas operações em São Paulo e Miami, incluindo a Castrol, Johnson & Johnson, Kraft, Google e Samsung.

Sobre a SapientNitro

SapientNitroSM, parte da Sapient® (NASDAQ: SAPE), é uma nova espécie de agência redefinindo como contar histórias para um mundo permanentemente ligado. Nós estamos mudando a forma como nossos clientes engajam os consumidores conectados atuais através da criação única de histórias sem fim em tudo o que envolve a comunicação da marca, engajamento digital e o comércio omnicanal. Nós chamamos este processo de "Storyscaping", onde a arte e a imaginação encontram o poder e a escala do raciocínio sistemático.

Os engenheiros de ideias da SapientNitro representam uma fonte conectada de conhecimento em criatividade, marcas e tecnologias - uma equipe global colaborando entre disciplinas, perspectivas e continentes para criar um sucesso revolucionário para nossos 1000 clientes globais. Estamos associados a clientes líderes em vários setores como a Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, e Vodafone, em 31 cidades nas Américas, Europa e Ásia Pacífico.

Sapient é uma marca registrada de serviços da Sapient Corporation

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...