Welcome!

Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Rajeev Kozhikkattuthodi, Elizabeth White, Pat Romanski

News Feed Item

SapientNitro nomeia o publicitário veterano, Marcelo Sant'Iago, como vice-presidente de Business Development para a América Latina

SapientNitro, parte da Sapient (NASDAQ: SAPE), anunciou hoje a nomeação de Marcelo Sant’Iago como vice-presidente de Business Development para a América Latina. A nomeação é resultado do início das operações da SapientNitro na América Latina no começo deste ano com a aquisição da famosa agência digital sediada no Brasil, iThink. Sant’Iago se subordinará ao COO da Sapient Nitro, Preston Bradford, e será responsável da liderança no crescimento da agência em toda a região.

“A profunda experiência no setor e o amplo conhecimento sobre a América Latina que o Marcelo possui serão um acréscimo inestimável para dar continuidade ao nosso crescimento neste mercado altamente estratégico e em rápida evolução”, disse o presidente e CEO da Sapient, Alan J. Herrick. “Seu histórico em ajudar marcas globais a explorar as oportunidades em suas regiões nos capacitará a continuar atendendo a crescente demanda dos clientes por experiências digitais inovadoras, de comércio e quanto à marca, que podem ser aproveitadas em muitos mercados estratégicos em todas as partes do mundo.”

Sant’Iago traz com ele mais de duas décadas de experiência criando oportunidades de crescimento para as melhores marcas na América Latina. Antes de entrar para a SapientNitro, Sant’Iago atuou como sócio gerente na MBreak Comunicação, uma empresa de consultoria empresarial em São Paulo que aconselha empresas visando à expansão no mercado brasileiro. Antes disso, foi chefe de Business Development na RealMedia, onde encabeçou parcerias com a Google, Pubmatic e Rightmedia. Sant’Iago também foi gerente geral na MídiaClick, a primeira agência no Brasil de marketing com base na performance. Ele trabalhou estreitamente com o Interactive Advertising Bureau (IAB) nos EUA para criar um capítulo brasileiro, onde atuou como presidente durante dois termos. Além disso, Sant’Iago obteve posições executivas na JWT e na iProspect Brazil.

“A SapientNitro está redefinindo de forma fundamental o que significa ser uma agência. Sua integração única de criatividade e especialidade em marcas e tecnologias, apresentadas através de um P&L global, criam um sucesso revolucionário para os clientes que procuram transformar a forma como suas marcas engajam com os consumidores”, disse Sant’Iago. “Na América Latina, o "digital" corre pelas nossas veias. Já faz algum tempo que o consumidor tem estado preparado para um novo modelo de engajamento – um que crie espaços de experiência multidimensional - e a SapientNitro está equipada para ajudar as marcar a alcançarem isso.”

Sant’Iago é responsável pela liderança do crescimento da agência na América Latina, incluindo a orientação de novos negócios e a expansão das contas globais existentes da SapientNitro que se beneficiarão das capacidades integradas da agência na região.

“Como um dos líderes mais influentes na América Latina, Marcelo será imprescindível na extensão do nosso crescimento no Brasil e em toda região”, disse o CEO da SapientNitro iThink, Marcelo Tripoli. “Seu histórico de sucesso em algumas das marcas líderes mundiais também nos ajudará a identificar novas formas de colaborar com a equipe global da SapientNitro assim como aproveitar sua força para o benefício dos clientes que visam à criação de interações de engajamento com seus consumidores permanentes neste mercado.”

A SapientNitro está trabalhando atualmente com muitos clientes multinacionais na América Latinas através das suas operações em São Paulo e Miami, incluindo a Castrol, Johnson & Johnson, Kraft, Google e Samsung.

Sobre a SapientNitro

SapientNitroSM, parte da Sapient® (NASDAQ: SAPE), é uma nova espécie de agência redefinindo como contar histórias para um mundo permanentemente ligado. Nós estamos mudando a forma como nossos clientes engajam os consumidores conectados atuais através da criação única de histórias sem fim em tudo o que envolve a comunicação da marca, engajamento digital e o comércio omnicanal. Nós chamamos este processo de "Storyscaping", onde a arte e a imaginação encontram o poder e a escala do raciocínio sistemático.

Os engenheiros de ideias da SapientNitro representam uma fonte conectada de conhecimento em criatividade, marcas e tecnologias - uma equipe global colaborando entre disciplinas, perspectivas e continentes para criar um sucesso revolucionário para nossos 1000 clientes globais. Estamos associados a clientes líderes em vários setores como a Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, e Vodafone, em 31 cidades nas Américas, Europa e Ásia Pacífico.

Sapient é uma marca registrada de serviços da Sapient Corporation

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...