Welcome!

API Journal Authors: William Schmarzo, Pat Romanski, Elizabeth White, Rishi Bhargava, Kevin Benedict

News Feed Item

Rubicon Project presenta un grafico informativo per l'industria del Mobile Advertising

 

-  Al Mobile World Congress del 2013, Rubicon Project lancia un grafico informativo che riporta in dettaglio le opinioni delle agenzie pubblicitarie europee sul sistema di offerte in tempo reale (RTB) per il mondo mobile

BARCELLONA, Spagna, 27 febbraio 2013 /PRNewswire/ -- Rubicon Project, la più importante azienda di pubblicità automatizzata del mondo, ha oggi comunicato il lancio di un grafico informativo che offrirà una panoramica del mercato europeo relativamente al sistema di offerte in tempo reale (RTB) per dispositivi mobili.  Il grafico, che riporta i dati e le opinioni delle maggiori agenzie europee di trading desk, è basato sui risultati di un sondaggio svolto nel gennaio 2013, ed è molto importante per capire quale sarà la crescita e lo sviluppo del commercio automatizzato su telefonia mobile nell'anno prossimo.

Ecco alcune delle statistiche più importanti contenute nel grafico informativo di Rubicon Project:

  • Nel 2012, il settore dei dispositivi mobili rappresentava meno del 5% del totale di spesa per l'83% delle agenzie di trading desk, tuttavia il 57% di esse prevedeva che tale percentuale avrebbe raggiunto il 5-10% nel 2013, mentre il 17% riteneva che sarebbe salita al 10%-20%
  • Il 22% delle agenzie ha affermato di accedere ai cataloghi di pubblicità online 'direttamente attraverso gli editori', il 30% attraverso i network pubblicitari online, e la maggior parte di esse (il 49%) attraverso le piattaforme lato domanda (DSP), che rappresentano il punto di accesso per le agenzie che acquistano tramite RTB.
  • Le più note agenzie partner di trading desk stanno attualmente cercando di acquistare delle piattaforme di pubblicità online, tra cui AdMob e Invite Media (entrambe possedute da Google) e StrikeAd
  • Tra le sfide maggiori che le agenzie si trovano ad affrontare quando acquistano cataloghi pubblicitari per il mondo mobile vi sono: l'individuazione degli obiettivi (21%), la qualità del catalogo (20%) e la tecnologia (15%)
  • Il catalogo pubblicitario che le agenzie acquisteranno nel 2013 è così suddiviso: annunci pubblicitari in-app e annunci ottimizzati per dispositivi mobili (32% ciascuno) e annunci pubblicitari per tablet (web standard) (35%)
  • I formati degli annunci pubblicitari  più richiesti per piattaforma mobile sono: 300x250 (35%), 320x50 (24%) e 300x50 (16%)

Jay Stevens, vicepresidente senior e direttore generale di Rubicon Project International, spiega: "Il grafico informativo di Rubicon Project offre preziose informazioni sul sistema di offerte in tempo reale per dispositivi mobili in Europa e sul potenziale di crescita e sviluppo che esso avrà quest'anno dal punto di vista degli acquirenti. Occorre inoltre ricordare l'implementazione del nostro Mobile Project, che mira a fare per la pubblicità su piattaforma mobile ciò che il Rubicon Project ha fatto per il mercato dei desktop: offrire più efficienza e maggiori guadagni agli editori, facilitando agli acquirenti l'accesso su vasta scala ai cataloghi pubblicitari di qualità."

REVV, la piattaforma pubblicitaria automatizzata di Rubicon Project, è utilizzata da oltre 500 tra i più importanti editori del mondo, tra cui Time Inc., the Wall Street Journal, News International e The Tribune Company – per le loro transazioni commerciali con oltre 100.000 inserzionisti all'interno di un mercato di proporzioni enormi, con oltre due trilioni di impression ogni anno. L'offerta di Rubicon Project per il mondo mobile include un ad server proprietario, che consente una perfetta visualizzazione delle impression su dispositivi iOS, Android, Blackberry e Windows, permettendo agli editori di vendere più efficacemente e direttamente il loro catalogo pubblicitario in-app e su web.  In più, gli acquirenti di annunci pubblicitari dispongono di un singolo punto di accesso a comScore 500, il più grande mercato indipendente e la più importante piattaforma  di pubblicità online per computer fissi e portatili. L'accesso di Rubicon Project nel mercato dei dispositivi mobili è avvenuto nel 2012 in seguito all'acquisizione di Mobsmith, un'importante start-up tecnologica operante nel settore della pubblicità su piattaforma mobile.

Josh Wexler, direttore generale di Rubicon Project per il settore dei dispositivi mobili, aggiunge: "Invece dei computer fissi e portatili, i consumatori utilizzano sempre di più gli smartphone e i tablet per accedere ai contenuti web, e il potenziale di guadagno per la pubblicità su dispositivi mobili, specialmente per ciò che riguarda l'asta del mercato pubblicitario online, è in continua crescita."

Informazioni su Rubicon Project

Rubicon Project® è la più importante azienda tecnologica a livello globale per l'acquisto e la vendita di pubblicità tramite sistemi automatizzati. REVV®, la piattaforma tecnologica più importante del settore, è utilizzata da oltre 500 tra i migliori editori del mondo per le loro transazioni con più di 100.000 inserzionisti. Le tecnologie automatizzate e gli algoritmi di ottimizzazione di REVV permettono agli acquirenti e ai venditori di effettuare transazioni commerciali su scala globale in un ambiente protetto per l'immagine del marchio, dove ogni giorno avvengono miliardi di transazioni. Per maggiori informazioni, visitare il sito www.rubiconproject.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.