Welcome!

API Journal Authors: Elizabeth White, Carmen Gonzalez, Jonathan Fries, Pat Romanski, Harry Trott

News Feed Item

Virgin America Takes Top Prize For Innovative Campaign At Global Loyalty Event

Award-Winning Campaign Takes CRM to New Heights, Encourages Social Sharing of Guests' Virgin America Experiences

SAN FRANCISCO, Feb. 27, 2013 /PRNewswire/ -- Virgin America, the airline that is reinventing the flying experience in the U.S., took top honors for innovation in customer relationship management (CRM) for its integrated multi-media #myVXexperience campaign at the fifth annual Loyalty Innovation Awards at the Airline Business/Global Flight Loyalty 2013 conference held in Dubai, United Arab Emirates this week.  The campaign, first unveiled last fall, brings the airline's next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers.  The campaign launch in September 2012 took social sharing to new heights, with an Instagram feed within the new ExperienceVirginAmerica.com campaign site. During the campaign's launch, flyers were encouraged to send tweets and Instagram photos of themselves enjoying Virgin America's unique cabin experience using the #myVXexperience campaign hashtag.  Their photos were live streamed to the Nasdaq and Reuters digital billboards in New York's Times Square for the life of the campaign.  Virgin Group founder Sir Richard Branson and some of the airline's frequent flyer "Originals" – leaders in tech, art, design, food and film who are known for shaking up the status quo in their own sectors, helped kick-start the campaign with the first-ever live feed of Instagram photos from an aircraft at 35,000 feet to Times Square.

(Logo:  http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO)

"We are extremely honored to be recognized for this campaign, which allows our guests to share with friends just how good life can be at 35,000 feet onboard Virgin America" said Phil Seward, Virgin America's Director of Guest Loyalty.  "In just a few weeks, the Virgin America experience inspired thousands of tweets and hundreds of Instagram photos.  We've naturally seen that our unique product inspires guests to share their experience, and this campaign tapped into that wider conversation via our flyers' own networks and social communities. Even six months after its launch, #myVXexperience continues to drive word of mouth about our experience by both loyal repeat guests and dazzled first-time Virgin America flyers."

Virgin America has been named the Best Domestic Airline by Condé Nast Traveler and Travel + Leisure Magazine every year since the airline's launch in 2007. 

The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chefs Jon Shook and Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee.  Virgin America also invited these same frequent flyers to curate aspects of the airline's already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform.  The immersive, cinematic campaign site gives visitors a chance to feel what it's like to fly Virgin America — offering an interactive walk-through of the amenities with both active and passive viewing options. Each screen of the site provides a variety of actionable items (hot spots). By clicking, moving, and shifting these points, the viewer will learn something about Virgin America via rich content. The website was created by Eleven Inc., in close partnership and collaboration with digital production company Tool of North America.

Known for beautifully designed cabins and unparalleled in-flight entertainment, Virgin America's new fleet of Airbus A320 family aircraft offers custom-designed mood-lit cabins and amenities like fleetwide WiFi, power outlets and personal entertainment – with live TV including MSNBC, CNN, CNBC and more – at every seat.  The Red™ platform offers guests their own seatback touch-screen TV, with 25 films, live TV, Google Maps, video games, seat-to-seat chat, music videos, a 4000 song library and an on-demand menu – so flyers can order a cocktail or snack from their seatback any time during a flight.  In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, the airline's First Class offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers.  The carrier's Main Cabin Select option offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. 

Last  summer, Virgin America launched a suite of enhancements to its Elevate® frequent flyer program – including Elevate Gold and Elevate Silver status levels that offer perks such as: priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline's exclusive eight-seat First Class; complimentary space-available upgrades to the carrier's premium Main Cabin Select service; and complimentary access to the best seat assignments within Main Cabin. In December 2012, Virgin America opened its first airport lounge – the Virgin America Loft at LAX, which offers guests a sleek and modern retreat, with a selection of amenities and a space that reflects the look and feel of the airline's mood-lit aircraft and overall design aesthetic.

In just over five and a half years of flying, Virgin America has expanded to 19 airport destinations and created 2,600 new jobs. The airline flies to San Francisco, Los Angeles, New York, Washington D.C. (IAD), Las Vegas, San Diego, Seattle, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs, Philadelphia, Portland, and Washington D.C.'s Reagan National (DCA). In April, Virgin America will inaugurate service to its 20th airport destination – Newark Liberty International Airport (EWR).  In May, the California-based carrier will launch service from Norman Y. Mineta San Jose International Airport (SJC) and Austin-Bergstrom International Airport (AUS). The airline will begin seasonal service to Ted Stevens Anchorage International Airport (ANC) in June.

Photos of Virgin America's unique aircraft: http://www.virginamerica.com/about/airline-photos/virgin-america-pictures.html 

About Virgin America:  Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel.  In just over five years flying, Virgin America was named "Best Domestic Airline" in the Condé Nast Traveler 2008, 2009, 2010, 2011 and 2012 'Readers' Choice' Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best' Awards. The airline's base of operations is San Francisco International Airport (SFO)'s sleek and sustainable new Terminal 2. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat. Virgin America offers Gogo™ WiFi on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ platform. For more: www.virginamerica.com

SOURCE Virgin America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...