SAN FRANCISCO, CA -- (Marketwire) -- 02/27/13 -- Message Bus, the pioneer of cloud-based infrastructure for email, mobile and social messaging, announced that Message Bus Technical Evangelist Tim Draegen, an email industry expert and one of the authors of the DMARC (Domain-based Message Authentication, Reporting and Conformance) standard, will present on "The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know" tonight at 6:30 p.m. at Joyent's office in San Francisco: http://joyentmessagbus.eventbrite.com.

Email's reach is unparalleled and the established ROI on email communications is unmatched. However, email as a technology hasn't changed much in 30 years but the world in which email operates has evolved significantly. Sending email today exposes the savviest organizations to significant risks; at stake is nothing short of a company's reputation, revenue and brand integrity.

Gmail, Hotmail and Yahoo have recently deployed new ways to sort mail before it gets to the inbox, and Canada and the United States have partnered to increase enforcement of anti-spam regulations. Privacy laws differ from geography to geography creating a complex patchwork of regulatory hurdles and technical pitfalls faced by any organization that relies on email as a core communication channel.

This event will open attendees' eyes to the complexities of sending email -- the technology, the policy and how to ensure applications are optimally designed. Attendees will learn who the players are, best sending practices and how to continue to maximize revenue through email.

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

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