Welcome!

API Journal Authors: Rishi Bhargava, Elizabeth White, Shelly Palmer, Sematext Blog, Kevin Benedict

News Feed Item

Rubicon Project gibt Infografik für Mobil-Werbebranche heraus

- Detaillierte Übersicht der Ansichten europäischer Werbeagenturen zum mobilen Real Time Bidding (RTB) auf Mobile World Congress 2013 herausgebracht

BARCELONA, Spanien, 27. Februar 2013 /PRNewswire/ -- Rubicon Project, führender Anbieter von Automatisierungstechnik für Werbung, hat heute eine Infografik mit einer Übersicht über den europäischen Markt für mobiles Real Time Bidding (RTB) veröffentlicht. Die Infografik, die auf einer Umfrage im Januar 2013 basiert, repräsentiert die Ansichten führender Werbeagenturen Europas und bietet einen Maßstab für Wachstum und Entwicklung des automatisierten Anzeigenhandels im Mobilbereich im kommenden Jahr.

Kerngrößen aus der Infografik zum mobilen RTB von Rubicon Project sind:

  • Der Mobilbereich repräsentierte 2012 weniger als 5 % der Ausgaben von 83 % der Agenturen, jedoch gehen 57 % davon aus, dass die Ausgaben im Mobilbereich 2013 5-10 % ausmachen werden, und 17 % rechnen sogar mit 10-20 %
  • Hinsichtlich des Zugangs zu mobilem Inventar sagten 22 % ‚direkt vom Veröffentlicher', 30 % ‚über mobile Werbenetzwerke' und die Mehrheit von 49 % ‚über mobile Demand-Side-Plattformen (DSPs)', dem Einkaufssystem von Werbeagenturen für RTB
  • Die am häufigsten genannten Partner beim Erwerb von mobiler Werbung sind AdMob und Invite Media (beide zu Google gehörend) sowie StrikeAd
  • Die größten Herausforderungen für Werbeagenturen beim Ankauf von mobilem Inventar sind Definition der Zielgruppe (21 %), Qualität des Inventars (20 %) und Technologie (15 %)
  • Hinsichtlich der Arten von mobilem Inventar, das die Agenturen 2013 ankaufen wollen, gibt es eine gleichmäßige Verteilung zwischen In-App- und optimierten Site-Anzeigen (je 32 %) und Tablet-Anzeigen (Standard-Web) mit 35 %
  • Die gefragtesten mobilen Anzeigeformate waren 300x250 (35 %), 320x50 (24 %) und 300x50 (16 %)

Jay Stevens, Senior Vice President und Generaldirektor bei Rubicon Project International, erklärt dazu: „Die RTB-Infografik von Rubicon Project bietet wertvolle Einsichten in den Stand des mobilen RTB in Europa und sein Wachstums- und Entwicklungspotenzial für dieses Jahr aus Sicht der Käufer. Sie geht außerdem mit dem Start unseres Mobil-Projekts einher, mit dem wir für den mobilen Werbemarkt erreichen wollen, was Rubicon Project bereits für den Desktop-Displaymarkt erreicht hat: größere Wirksamkeit und höhere Erträge für den Veröffentlicher, Verfügbarkeit von hochwertigem Inventar in verschiedenen Größenordnungen für den Käufer."

REVV, die automatisierte Werbeplattform von Rubicon Project, wird von über 500 weltweit führenden Verlagen genutzt – darunter Time Inc., Wall Street Journal, News International und The Tribune Company – , die damit Transaktionen mit über 100.000 Anzeigenkunden auf einem riesigen Markt ausführen, der über zwei Billionen Impressionen pro Jahr umfasst. Zum Angebot von Rubicon Project im Mobilbereich gehört ein proprietärer Anzeigen-Server, der nahtlos Impressionen an iOS-, Android-, BlackBerry- und Windows-Geräte übermittelt, was den Verlagen erlaubt, ihr Mobil-Web- und In-App-Werbeinventar direkter und effizienter zu verkaufen. Außerdem bekommen Anzeigenkäufer Zugriff auf die größte unabhängige Sammlung von hochwertigem Display- und Mobil-Inventar gemäß comScore 500. Rubicon Project ist seit 2012 auf dem Mobilmarkt tätig, nachdem mit Mobsmith eine führende Start-Up-Firma in der mobilen Anzeigentechnologie akquiriert wurde.

Josh Wexler, Generaldirektor für den Mobilbereich bei Rubicon Project, führt weiter aus: „Verbraucher nutzen zunehmend Smartphones und Tablets anstelle von PCs und Laptops, um auf Internetinhalte zuzugreifen, und das Umsatzpotenzial für mobile Werbung, insbesondere mobiles RTB, wächst immer schneller."

Informationen zu Rubicon Project

Rubicon Project® ist der global führende Anbieter von Automatisierungstechnik für den Kauf und Verkauf von Werbung. REVV®, die größte unabhängige technische Plattform der Branche, wird von über 500 der weltweit wichtigsten Veröffentlicher für Transaktionen mit über 100.000 Anzeigenkunden verwendet. Die Automatisierung und die Optimierungsalgorithmen von REVV ermöglichen Kauf und Verkauf auf einer globalen Skala in einem markensicheren Markt, auf dem jeden Tag Milliarden von Transaktionen ablaufen. Mehr erfahren Sie unter www.rubiconproject.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...