Welcome!

Cognitive Computing Authors: Yeshim Deniz, Ray Parker, William Schmarzo, Elizabeth White, Pat Romanski

News Feed Item

Rubicon Project gibt Infografik für Mobil-Werbebranche heraus

- Detaillierte Übersicht der Ansichten europäischer Werbeagenturen zum mobilen Real Time Bidding (RTB) auf Mobile World Congress 2013 herausgebracht

BARCELONA, Spanien, 27. Februar 2013 /PRNewswire/ -- Rubicon Project, führender Anbieter von Automatisierungstechnik für Werbung, hat heute eine Infografik mit einer Übersicht über den europäischen Markt für mobiles Real Time Bidding (RTB) veröffentlicht. Die Infografik, die auf einer Umfrage im Januar 2013 basiert, repräsentiert die Ansichten führender Werbeagenturen Europas und bietet einen Maßstab für Wachstum und Entwicklung des automatisierten Anzeigenhandels im Mobilbereich im kommenden Jahr.

Kerngrößen aus der Infografik zum mobilen RTB von Rubicon Project sind:

  • Der Mobilbereich repräsentierte 2012 weniger als 5 % der Ausgaben von 83 % der Agenturen, jedoch gehen 57 % davon aus, dass die Ausgaben im Mobilbereich 2013 5-10 % ausmachen werden, und 17 % rechnen sogar mit 10-20 %
  • Hinsichtlich des Zugangs zu mobilem Inventar sagten 22 % ‚direkt vom Veröffentlicher', 30 % ‚über mobile Werbenetzwerke' und die Mehrheit von 49 % ‚über mobile Demand-Side-Plattformen (DSPs)', dem Einkaufssystem von Werbeagenturen für RTB
  • Die am häufigsten genannten Partner beim Erwerb von mobiler Werbung sind AdMob und Invite Media (beide zu Google gehörend) sowie StrikeAd
  • Die größten Herausforderungen für Werbeagenturen beim Ankauf von mobilem Inventar sind Definition der Zielgruppe (21 %), Qualität des Inventars (20 %) und Technologie (15 %)
  • Hinsichtlich der Arten von mobilem Inventar, das die Agenturen 2013 ankaufen wollen, gibt es eine gleichmäßige Verteilung zwischen In-App- und optimierten Site-Anzeigen (je 32 %) und Tablet-Anzeigen (Standard-Web) mit 35 %
  • Die gefragtesten mobilen Anzeigeformate waren 300x250 (35 %), 320x50 (24 %) und 300x50 (16 %)

Jay Stevens, Senior Vice President und Generaldirektor bei Rubicon Project International, erklärt dazu: „Die RTB-Infografik von Rubicon Project bietet wertvolle Einsichten in den Stand des mobilen RTB in Europa und sein Wachstums- und Entwicklungspotenzial für dieses Jahr aus Sicht der Käufer. Sie geht außerdem mit dem Start unseres Mobil-Projekts einher, mit dem wir für den mobilen Werbemarkt erreichen wollen, was Rubicon Project bereits für den Desktop-Displaymarkt erreicht hat: größere Wirksamkeit und höhere Erträge für den Veröffentlicher, Verfügbarkeit von hochwertigem Inventar in verschiedenen Größenordnungen für den Käufer."

REVV, die automatisierte Werbeplattform von Rubicon Project, wird von über 500 weltweit führenden Verlagen genutzt – darunter Time Inc., Wall Street Journal, News International und The Tribune Company – , die damit Transaktionen mit über 100.000 Anzeigenkunden auf einem riesigen Markt ausführen, der über zwei Billionen Impressionen pro Jahr umfasst. Zum Angebot von Rubicon Project im Mobilbereich gehört ein proprietärer Anzeigen-Server, der nahtlos Impressionen an iOS-, Android-, BlackBerry- und Windows-Geräte übermittelt, was den Verlagen erlaubt, ihr Mobil-Web- und In-App-Werbeinventar direkter und effizienter zu verkaufen. Außerdem bekommen Anzeigenkäufer Zugriff auf die größte unabhängige Sammlung von hochwertigem Display- und Mobil-Inventar gemäß comScore 500. Rubicon Project ist seit 2012 auf dem Mobilmarkt tätig, nachdem mit Mobsmith eine führende Start-Up-Firma in der mobilen Anzeigentechnologie akquiriert wurde.

Josh Wexler, Generaldirektor für den Mobilbereich bei Rubicon Project, führt weiter aus: „Verbraucher nutzen zunehmend Smartphones und Tablets anstelle von PCs und Laptops, um auf Internetinhalte zuzugreifen, und das Umsatzpotenzial für mobile Werbung, insbesondere mobiles RTB, wächst immer schneller."

Informationen zu Rubicon Project

Rubicon Project® ist der global führende Anbieter von Automatisierungstechnik für den Kauf und Verkauf von Werbung. REVV®, die größte unabhängige technische Plattform der Branche, wird von über 500 der weltweit wichtigsten Veröffentlicher für Transaktionen mit über 100.000 Anzeigenkunden verwendet. Die Automatisierung und die Optimierungsalgorithmen von REVV ermöglichen Kauf und Verkauf auf einer globalen Skala in einem markensicheren Markt, auf dem jeden Tag Milliarden von Transaktionen ablaufen. Mehr erfahren Sie unter www.rubiconproject.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.