Click here to close now.

Welcome!

API Journal Authors: Carmen Gonzalez, Liz McMillan, AppDynamics Blog, Vormetric Blog, Elizabeth White

News Feed Item

ReachLocal Powers Local Commerce With New SaaS Products and New Consumer Service

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for SMBs, announced today that it will be launching three new product suites in 2013. Together, these new initiatives will expand ReachLocal’s focus on offering online marketing and lead generation to now bringing the entire local commerce process online for both merchants and consumers.

As a pioneer in local online marketing, ReachLocal has helped SMBs acquire leads online for nearly a decade. In fact, the company has delivered more than 100 million leads to clients through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Its success in helping local businesses market themselves online has fueled the company’s expansion to 12 countries on five continents, with a global distribution network that includes more than 1,000 sales and service professionals, along with select third-party agencies and resellers. Currently, the company has 22,000 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.

“We founded ReachLocal to solve the local marketing problem for SMBs by developing innovative solutions to help them generate leads from local consumers,” said CEO Zorik Gordon. “Now, we’re innovating again by helping local businesses convert more leads and enable their customers to digitally book and buy from them. This is really the next evolution of solving the ‘local’ problem, and we’re excited to yet again be leading the way.”

ReachLocal is leveraging its successful model to offer new marketing and transaction Software-as-a-Service (SaaS) solutions that help local merchants close more business. The company is also announcing the beta release of its new consumer service, ClubLocal, which allows consumers to instantly book and buy home services online.

New Marketing Solutions: ReachSite, ReachConvert

“As a leader in lead generation for local businesses, we have seen the difficulty many merchants have converting website visitors into leads and then converting those leads into customers,” said Kris Barton, chief product officer. “In fact, roughly three-out-of-four Internet leads fall through the cracks because businesses don’t have a smart website that captures contacts or simple tools for lead conversion.”

To solve this problem, the company is announcing two new lead conversion products within its marketing suite. The first is ReachSite, a smart website product that helps businesses turn more of their website visitors into leads. This product includes basic search engine optimization, dynamic content optimization and lead capture technology, which work together to drive more contacts, automatically build the business’s marketing list and track the effectiveness of all of the business’s marketing tactics. ReachSite will release as a beta in North America in the second quarter and launch the second half of 2013.

The second offering, ReachConvert, is a SaaS product that helps businesses manage their leads and convert more of them into customers. ReachConvert notifies the business of every new lead in real time via text message, email or the ReachLocal mobile app, so that they can follow up within minutes. ReachConvert helps the business stay top of mind during the customer decision-making process by automatically sending new prospects targeted emails and sending alerts to the business’s staff reminding them to follow up on each lead. During the initial beta test, clients using this product converted 30 percent1 more of their leads into customers. ReachConvert is currently in beta in North America and will launch in the second quarter of 2013.

New Transaction Solution: ReachCommerce

Once merchants have converted leads into potential customers who are ready to buy, they need a better way to manage bookings and transactions. The majority still use an inefficient offline process to book appointments, schedule their technicians, provide estimates and invoices, communicate with consumers and take payments. Ultimately, this costs merchants lost bookings, customers and profits.

To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce, that enables local businesses to take their entire booking and buying process online. This product dramatically improves the entire experience for consumers. Now, when interacting with a merchant who is using ReachCommerce, consumers will be able to book online via the merchant’s website, receive online notifications when the service pro is en route, get a digital estimate and pay online.

In addition to providing a better consumer experience, ReachCommerce also digitizes the merchant’s entire back-office operation, including scheduling, employee and fleet management, estimating, transaction processing, invoicing, retention, business intelligence and reporting. ReachCommerce will enter beta in North America in the second quarter and launch in the second half of 2013. The product will initially be focused on merchants in the home services vertical.

New Consumer Service: ClubLocal.com

Just as the company saw the opportunity to transform local marketing for merchants by bringing it online, ReachLocal also saw the opportunity to revolutionize the consumer buying experience for local services. Today, finding a local service provider is still an antiquated process that takes too much time and work for the consumer. They experience information overload when trying to figure out who to call. There’s zero pricing transparency about what it will cost them. They waste a lot of time waiting because there’s limited visibility about when the technician will arrive. The buying process for the consumer is still 100 percent paper based. Essentially, consumers buy local services similar to the way their grandparents did.

To solve this problem, ReachLocal developed a new consumer service, ClubLocal, (http://www.clublocal.com) that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is a revolutionary new one-stop service that enables consumers to instantly book 17 home services via its website or mobile app.

ClubLocal provides consumers with two-hour appointment windows and sends alerts and notifications when their Service Pro is en-route. ClubLocal pre-screens and background checks all of the Service Pros and pre-negotiates pricing with merchants to provide pricing transparency to the consumer. Once the work is complete, consumers simply pay ClubLocal, and all their receipts and warranties are stored online in their account. ClubLocal stands behind every job with its ClubLocal Satisfaction Guarantee and is 100 percent free to join. ClubLocal is launching in its second beta market, San Francisco, in the second quarter of 2013.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips and other online marketing insights.

  1. This statistic is based on an early alpha test of the product in a very limited distribution. Based on this alpha, starting from their first use of the product, clients experienced, on average, a 30% or more increase in customer conversions. However, no assurances can be made that such conversion rates will be maintained when the product is in full release. Conversion rates may vary due to a number of factors, including business type, customer type, client engagement with the product and other factors.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.