|By Business Wire||
|February 26, 2013 08:00 PM EST||
ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for SMBs, announced today that it will be launching three new product suites in 2013. Together, these new initiatives will expand ReachLocal’s focus on offering online marketing and lead generation to now bringing the entire local commerce process online for both merchants and consumers.
As a pioneer in local online marketing, ReachLocal has helped SMBs acquire leads online for nearly a decade. In fact, the company has delivered more than 100 million leads to clients through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Its success in helping local businesses market themselves online has fueled the company’s expansion to 12 countries on five continents, with a global distribution network that includes more than 1,000 sales and service professionals, along with select third-party agencies and resellers. Currently, the company has 22,000 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.
“We founded ReachLocal to solve the local marketing problem for SMBs by developing innovative solutions to help them generate leads from local consumers,” said CEO Zorik Gordon. “Now, we’re innovating again by helping local businesses convert more leads and enable their customers to digitally book and buy from them. This is really the next evolution of solving the ‘local’ problem, and we’re excited to yet again be leading the way.”
ReachLocal is leveraging its successful model to offer new marketing and transaction Software-as-a-Service (SaaS) solutions that help local merchants close more business. The company is also announcing the beta release of its new consumer service, ClubLocal, which allows consumers to instantly book and buy home services online.
New Marketing Solutions: ReachSite, ReachConvert
“As a leader in lead generation for local businesses, we have seen the difficulty many merchants have converting website visitors into leads and then converting those leads into customers,” said Kris Barton, chief product officer. “In fact, roughly three-out-of-four Internet leads fall through the cracks because businesses don’t have a smart website that captures contacts or simple tools for lead conversion.”
To solve this problem, the company is announcing two new lead conversion products within its marketing suite. The first is ReachSite, a smart website product that helps businesses turn more of their website visitors into leads. This product includes basic search engine optimization, dynamic content optimization and lead capture technology, which work together to drive more contacts, automatically build the business’s marketing list and track the effectiveness of all of the business’s marketing tactics. ReachSite will release as a beta in North America in the second quarter and launch the second half of 2013.
The second offering, ReachConvert, is a SaaS product that helps businesses manage their leads and convert more of them into customers. ReachConvert notifies the business of every new lead in real time via text message, email or the ReachLocal mobile app, so that they can follow up within minutes. ReachConvert helps the business stay top of mind during the customer decision-making process by automatically sending new prospects targeted emails and sending alerts to the business’s staff reminding them to follow up on each lead. During the initial beta test, clients using this product converted 30 percent1 more of their leads into customers. ReachConvert is currently in beta in North America and will launch in the second quarter of 2013.
New Transaction Solution: ReachCommerce
Once merchants have converted leads into potential customers who are ready to buy, they need a better way to manage bookings and transactions. The majority still use an inefficient offline process to book appointments, schedule their technicians, provide estimates and invoices, communicate with consumers and take payments. Ultimately, this costs merchants lost bookings, customers and profits.
To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce, that enables local businesses to take their entire booking and buying process online. This product dramatically improves the entire experience for consumers. Now, when interacting with a merchant who is using ReachCommerce, consumers will be able to book online via the merchant’s website, receive online notifications when the service pro is en route, get a digital estimate and pay online.
In addition to providing a better consumer experience, ReachCommerce also digitizes the merchant’s entire back-office operation, including scheduling, employee and fleet management, estimating, transaction processing, invoicing, retention, business intelligence and reporting. ReachCommerce will enter beta in North America in the second quarter and launch in the second half of 2013. The product will initially be focused on merchants in the home services vertical.
New Consumer Service: ClubLocal.com
Just as the company saw the opportunity to transform local marketing for merchants by bringing it online, ReachLocal also saw the opportunity to revolutionize the consumer buying experience for local services. Today, finding a local service provider is still an antiquated process that takes too much time and work for the consumer. They experience information overload when trying to figure out who to call. There’s zero pricing transparency about what it will cost them. They waste a lot of time waiting because there’s limited visibility about when the technician will arrive. The buying process for the consumer is still 100 percent paper based. Essentially, consumers buy local services similar to the way their grandparents did.
To solve this problem, ReachLocal developed a new consumer service, ClubLocal, (http://www.clublocal.com) that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is a revolutionary new one-stop service that enables consumers to instantly book 17 home services via its website or mobile app.
ClubLocal provides consumers with two-hour appointment windows and sends alerts and notifications when their Service Pro is en-route. ClubLocal pre-screens and background checks all of the Service Pros and pre-negotiates pricing with merchants to provide pricing transparency to the consumer. Once the work is complete, consumers simply pay ClubLocal, and all their receipts and warranties are stored online in their account. ClubLocal stands behind every job with its ClubLocal Satisfaction Guarantee and is 100 percent free to join. ClubLocal is launching in its second beta market, San Francisco, in the second quarter of 2013.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips and other online marketing insights.
- This statistic is based on an early alpha test of the product in a very limited distribution. Based on this alpha, starting from their first use of the product, clients experienced, on average, a 30% or more increase in customer conversions. However, no assurances can be made that such conversion rates will be maintained when the product is in full release. Conversion rates may vary due to a number of factors, including business type, customer type, client engagement with the product and other factors.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Jul. 30, 2016 11:30 PM EDT Reads: 1,321
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 30, 2016 10:30 PM EDT Reads: 1,940
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:45 PM EDT Reads: 1,494
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 30, 2016 07:30 PM EDT Reads: 1,318
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 30, 2016 07:00 PM EDT Reads: 2,775
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 30, 2016 05:00 PM EDT Reads: 1,307
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,124
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,283
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 985
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,416
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,126
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,526
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 562
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,190
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,661
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 648
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 802
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 741
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,428
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,707