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API Journal Authors: Elizabeth White, Pat Romanski, Liz McMillan, Kevin Benedict, Anders Wallgren

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Augmented reality: Engaging the real and virtual worlds

This month’s Blue Paper, podcast and infographic from promotional products retailer 4imprint entitled, Augmented reality: Engaging the real and virtual worlds, offers an inside look at an emerging new marketing trend known as augmented reality, which seeks to enhance customer experience with the help of image recognition software inside mobile devices.

Slowly but surely augmented reality has made its way onto the marketing stage. A number of companies have begun experimenting with this new phenomenon which seeks to engage the customer more thoroughly and even interact with them. Senses of touch, sight, sound, smell and taste combine with a digital experience. Augmented reality provides consumers with the latest deals and up-to-date information, enhanced product demonstrations, a view beneath the surface of a product, or an interactive social media experience.

“Augmented reality is a growing marketing trend in today’s marketplace,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper is meant to help people better understand what augmented reality is and how companies are using it now.”

The Blue Paper and podcast define augmented reality and then go on to discuss a variety of issues surrounding it including:

  • The benefits that come with an augmented reality marketing campaign
  • How it inspires greater interactivity
  • The advantages of operating in real-time
  • How augmented reality increases trackability
  • Inspires a more enjoyable in-store experience
  • A preview of brands that have incorporated augmented reality into their marketing plans
  • And more

To read this Blue Paper, download the podcast or check out the infographic, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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