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SiSense "10X10X10 Challenge" Shatters Record at Strata Big Data Conference

SiSense Analyzes 10 Terabytes of Data in 10 Seconds on a $10,000 Server, Breaks the Barriers of Traditional In-Memory Computing

SANTA CLARA, CA -- (Marketwire) -- 02/26/13 -- SiSense, the Big Data Analytics Company, is showcasing the record breaking performance of its Prism™ solution by analyzing 10 Terabytes in 10 seconds, on a single server node at the O'Reilly Strata Big Data Conference this week (Booth P3).

This new record demonstrates how SiSense technology can analyze 100 times more data than traditional in-memory solutions, at a fraction of the cost, and how it democratizes Big Data Analytics by providing businesses of all sizes with everything they need in one package. The server used for this performance is an "off-the-shelf" Dell PowerEdge R720 Rack Server, and SiSense shows it can analyze on one node what normally requires 20 nodes.

The company is also a finalist in the conference's "Startup Showcase" competition taking place Tuesday, Feb. 26 at 6:00pm PST.

"The majority of businesses struggle with Terabytes of Data, not Petabytes. And they shouldn't have to worry about setting up complex clusters and distributed environments that were initially designed for Petabyte scale," says Amit Bendov, SiSense CEO. "With this record, we show that the answer can be very simple: our software provides the scale they need on one server and it contains the entire solution, in one package; from the database to beautiful visualizations on the web." Bendov continues: "We want to show that Data Analytics is not just reserved for the few companies that can afford complex systems. We aim to make Big Data Analytics approachable and simple for all."

SiSense Secret Sauce
The secret is SiSense's unique technology, the ElastiCube™, a high-performance analytical database that leverages the latest innovation in hardware to maximize machine RAM and CPU use. "The ElastiCube is exceptionally efficient at harnessing machine capacity that typically goes untapped," says Bendov.

Wayne Eckerson, an industry thought leader and the founder of BI Leadership Research highlights: "One of the key innovations I was impressed with, is the way SiSense combines vectorization, in-memory and columnar algebra to boost query performance -- this is a very different and new approach."

SiSense Prism's columnar data structure and compression algorithms provide great storage improvements. Its compiler runs inside the CPU and inside the machine control unit, and decides in real-time how to best execute queries -- either in RAM, Disk, or both. SiSense also uses "vectorization," a process that refers to a machine's ability to apply the same operation to multiple pieces of data simultaneously, resulting in immediate performance gains.

A Big Data Analytics Revolution
"Big Data Analytics is in need of a Revolution. Two weeks ago, we organized an event that included customers and companies of all sizes from Wix to Facebook to Netflix, and SurveyMonkey. Regardless of their size, companies consistently complain about the same issue: Big Data Analytics is too complicated," said Bendov.

SiSense boasts a fast-growing list of customers, spanning across 48 countries. It includes very large companies like Merck, ESPN, and NASA to Silicon Valley icons like Yahoo! or Fusion-IO, to small companies like Uber or Fiverr. SiSense Prism can be deployed on-premises or in the cloud.

SiSense Prism provides everything a business needs to succeed with Big Data Analytics:

  • Ability to process 100x more data than RAM based in-memory solutions
  • Can store and query tens of billions of rows of data
  • Runs on commodity, "off-the-shelf" hardware
  • Provides automatic extraction ("ETL") from all major databases including Microsoft SQL Server, Oracle, MySQL, PostgreSQL and Intuit QuickBase, and applications like, Google Adwords, Google Analytics, Google Spreadsheets, Zendesk and Intuit QuickBooks, and data from Hadoop/Hive
  • Comes with Out-of-The-Box Web based visualizations based on HTML 5 and JavaScript

At fully functional trial version of SiSense Prism can be downloaded for free at

About SiSense
SiSense is democratizing Big Data Analytics by pioneering a new approach that enables organizations of all sizes to make sense of their data. SiSense Prism™ -- powered by Elasticube™ technology -- delivers unmatched performance, agility & value. With customers in 48 countries, including global brands like Target and Merck, SiSense was recently designated a company to watch by Information Management, its solution was named by CRN a "Hot Product to See at Dreamforce," and included in the "Top 10 Things to See at Hadoop World." Download a free trial version of the software at

Legal Notices
Copyright © 2013 SiSense. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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