Welcome!

API Journal Authors: Elizabeth White, Shelly Palmer, Sematext Blog, Kevin Benedict, Pat Romanski

Blog Feed Post

Neomobile announces another year of growth and expansion: 2013 will see the boom of carrier billing monetization for apps and cloud services

Global mobile commerce group identifies HTML5 cloud products and Android in-app as the hottest business opportunities in the mobile ecosystem

MOBILE WORLD CONGRESS, BARCELONA, 25th February 2013 - Android, HTML5 and cloud services will drive the global mobile entertainment market in 2013-2014, representing the key opportunities in the marketplace for carriers, internet merchants, content providers and ad-networks, which make up the Neomobile business ecosystem.

The leading mobile commerce company is on target to achieve an organic 25-30% additional growth in 2013, following a very successful four-year period when it recorded a +50% compound annual growth rate, with a peak of €250 million in total user transactions in 2012.

Strengthening the vision
Neomobile's focus is to market and distribute premium digital content and services to a broader range of mobile devices and screens, reaching more and more smartphones, tablets and soon smart TV users.

"We are the natural mobile internet monetizer for digital companies with compelling consumer products," explained Gianluca D'Agostino, Neomobile CEO. "Our company already works in partnership with carriers around the world to allow mobile users to choose carrier billing instead of OTT solutions when discovering and paying for apps, games, virtual goods and other mobile consumables."

Neomobile's strategy is to combine aggregation and delivery with targeted mobile advertising and easy one-click purchasing and payments, to create a single, inter-connected mobile content ecosystem.

This integrated content network allows partners to monetise mobile goods and assets quickly and efficiently through direct carrier billing. At the same time, it provides a convenient, intuitive and secure mobile commerce experience for end users.

Carrier billing cashes in
Neomobile picked out 2013 as the year when carrier billing comes into its own as the preferred global payment method for mobile apps, content and other digital assets.

"Carrier billing is already easily available to six billion people and it's the only electronic payment channel for the 1.7 billion people worldwide who own a mobile phone but don't possess a bank account," said D'Agostino. "As we've seen in Europe already, as more mobile consumers in emerging markets like India and Latin America swap their feature handsets for smartphones, we expect mobile content demand to surge - and the use of carrier billing to surge with it."

"The benefits of carrier billing versus other competing methods are already clear," he continued. "App stores with carrier billing enjoy a 5X boost in sale conversion rates, which in turn deliver higher pay-outs for developers. Neomobile will be at the forefront of the carrier billing trend in 2013. With agreements already in place with over 260 operators in 70 countries, we expect to announce more global deals with carriers in upcoming months."

HTML5 takes off on all devices; more global growth from Android
Neomobile also predicts an important year ahead for both cloud-based mobile services and HTML5. HTML5's flexibility allows Neomobile to capitalise on its mobile expertise and launch innovative new apps and services that run across the ever-expanding range of smartphones and other mobile devices on the market. Neomobile is set to launch several new HTML5-based apps and content services - including mobile games, video streaming, social networking, and infotainment - in its 11 core markets. Operators and service providers will use the cloud to deliver always-on, cross-device services and web apps created using HTML5.

"As the volume and choice of mobile devices increases, cloud-based services possess a valuable advantage versus native apps, in that they be can be accessed easily and seamlessly by consumers from any type of connected devices," concludes D'Agostino. "We believe that the era of the mobile download is now making way for a wave of cloud and streaming services that is set to widely disrupt the mobile video, music and gaming industries."

The broadening global uptake of Google, Samsung and HTC smartphones, all powered by Android OS, will be another key trend in 2013. Neomobile points to Google Play app store growth as evidence: its revenues grew by 200% in Q4 2012, compared to just 20% growth by the Apple App Store in the same quarter. Neomobile's own Android in-app payment solution enables developers to trigger payment via mobile carriers for premium features and is expected to boost new revenue streams.

Gianluca D'Agostino will be speaking at Mobile World Congress at 1430 CET on Wednesday February 27, in the conference panel session entitled "Back to the future: Mobile Innovation 2023" alongside leading technology companies and executives from Deloitte, Qualcomm and Telefonica Digital.

- ENDS -

About Neomobile
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India. Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen (feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume.

Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With almost 300 experts in mobile, Neomobile is headquartered in Rome, and also has offices in London, Paris, Madrid, Milan, Reus, São Paulo, Beograd, Istanbul, Berlin, San Francisco, Ciudad De México and Mumbai.

For more information, visit www.neomobile.com and www.neomobile-blog.com. Twitter is @Neomobile_group

Press contacts:
dimoso
Alex Sowden
[email protected]
+44 (0)207 033 2660

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...