Click here to close now.

Welcome!

Search Authors: Carmen Gonzalez, AppDynamics Blog, Vormetric Blog, Elizabeth White, Trevor Parsons

News Feed Item

Evidon veröffentlicht anlässlich des IAB Leadership Meetings die zweite Ausgabe des Global Tracker Report und startet Evidon Insight Central

Evidon, der weltweite Marktführer in Bezug auf die Offenlegung des unsichtbaren Web, gab heute die Verfügbarkeit der zweiten Ausgabe seines Global Tracker Report bekannt, während das Unternehmen gleichzeitig eine bislang einzigartige Informationsdrehscheibe einführt, die sich über die Tracking-Technologie von mehr als 26 Millionen Websites erstreckt. Evidon Insight CentralTM wird die Ausgangsposition der gesamten Evidon-Intelligenz, einschließlich Leistungskenndaten für Key-Tracking, Beiträge aus der Global Tracker Report Reihe, aktuelle und frühere Ausgaben des Evidon Dispatch, die langjährige, wöchentliche Kurzzusammenfassung des Unternehmens über Meldungen hinsichtlich der Privatsphäre, sein hoch frequentierter Blog und vieles mehr. Um Evidon Insight Central zu besuchen und eine Kopie des Global Tracker Reports herunterzuladen, gehen Sie bitte auf: http://www.evidon.com/evidon-insight-central.

Advertising Age bezog sich am vergangenen Montag auf einige wichtige Erkenntnisse dieser zweiten Ausgabe des Evidon Global Tracker Report. Zu den wichtigsten Erkenntnissen gehörte u.a., dass das Tracking-Ökosystem 2012 um 53 Prozent gewachsen ist. Dieser dramatische Anstieg zeigt, wie die Datenerfassung und das Targeting-Ökosystem an Trackern das Online-Geschäft sowohl von Käufern und Verkäufern, als auch das Online-Erlebnis von Verbrauchern verbessert.

Die erste Ausgabe des Global Tracker Reports von Juni letzten Jahres offenbarte, dass im ersten Quartal 2012 Google Analytics, Google AdSense, Facebook Social Plugins, Google +1 und Facebook Connect die fünf aktivsten Tracking-Dienste waren. Die zweite Ausgabe trifft Google Analytics weiterhin an der Spitze der Tracking-Nahrungskette an, wobei sich jedoch Facebook Connect jetzt auf Platz 2 befindet, gefolgt von Google AdSense, dem Facebook "Gefällt-mir"-Button und Google +1.

Gleichermaßen interessant, und möglicherweise mehr beunruhigend für Veröffentlicher und Verbraucher, ist die Nachricht, dass mehr als die Hälfte der Tracking-Technologien innerhalb des Internets, nämlich 55 Prozent, über andere Tracker auf Websites gelangen. Ein unbekannter oder ausschweifender Tracking-Code kann die Ladezeiten von Seiten verlangsamen und die geheime Erfassung von Verbraucherdaten unterstützen.

„Mit der raschen Entwicklung neuer Technologien und der kontinuierlichen Weiterentwicklung der etablierten Tracking-Dienste, ist es zunehmend schwieriger informiert zu bleiben, welche potentielle Reichweite die Tracking-Tag-Kette aufweisen kann“, sagte Meyer. „Als das Unternehmen, das sich der Offenlegung des unsichtbaren Web widmet, sind wir hoch erfreut über den Nutzen, den Evidon Insight Central und der Global Tracker Report diesem Ökosystem bringen wird.“

Richtet man den Blick auf über die aktuelle Ausgabe des Global Tracker Report hinaus, so befinden sich unter den kommenden Themen von Evidon Insight Central:

  • Latenz und Tracker-Dichte (eine Studie über den Zusammenhang zwischen der Trackeranzahl und langsame Websiteleistung)
  • Gemeinsame Nutzung konkurrierender Websites von Dritten (eine fortlaufende Reihe)
  • Eintauchen in die Welt des Umleitens (Verständnis von Trackerverkettungen)
  • Kosten für mobile Werbung für Benutzer in Bezug auf die Bandbreite (wie viel Verbraucher zahlen, um sich auf ihren mobilen Geräten verfolgen zu lassen)

Eine Kopie des Evidon Global Tracker Reports können Sie anfordern unter: http://www.evidon.com/gtr

Über Evidon

Evidon deckt das unsichtbare Web auf.

Die Technologie des Unternehmens verschafft Marken, Herausgebern, Netzwerken und anderen Unternehmen in der ganzen Welt einzigartige Einblicke in das digitale Ökosystem — einschließlich unvergleichlicher Erkenntnisse über die Vermarktungstechnologien, die dem kommerziellen Internet zugrunde liegen, und dazu die Möglichkeit, ihren Einfluss auf die Geschäftstätigkeit zu kontrollieren.

Zu dieser Technologie gehört die Evidon-Browserergänzung Ghostery®, die über die Datensammlung auf 26 Millionen Websites und die Geschäftskontroll-Lösungen des Unternehmens informiert. Die marktführenden Vertraulichkeitslösungen von Evidon für jährlich mehr als 1 Mrd. US-Dollar unterstützen Unternehmen, die weltweiten Vorschriften zur Vertraulichkeit einzuhalten, indem täglich über 150 Millionen Menschen Transparenz und Kontrolle darüber zur Verfügung gestellt wird, wie ihre Informationen online genutzt werden.

So treffen Unternehmen intelligentere Entscheidungen, schützen ihre Geschäfte und die Privatsphäre der Verbraucher, und steigern demzufolge ihren Umsatz. www.evidon.com

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS7, ISDN and similar protocols and creating advanced routing and serv...
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
As we approach the next @ThingsExpo, to be held June 9-11 at the Javits Center in New York, my thoughts naturally turn to the Internet of Things. The IoT is a leviathan—in the best possible sense of the term—that will sweep up most everything in the ocean of data and technology being created today and tomorrow. But rather than try to grasp all of its possible uses, for today I'm looking at “just” the Industrial Internet part. I just read a long paper co-authored by Tim Berners-Lee about the possibility of describing a “web science,” that is, discipline that combines the study involved ...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.