Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Rishi Bhargava, Steven Lamb, Elizabeth White

News Feed Item

Evidon veröffentlicht anlässlich des IAB Leadership Meetings die zweite Ausgabe des Global Tracker Report und startet Evidon Insight Central

Evidon, der weltweite Marktführer in Bezug auf die Offenlegung des unsichtbaren Web, gab heute die Verfügbarkeit der zweiten Ausgabe seines Global Tracker Report bekannt, während das Unternehmen gleichzeitig eine bislang einzigartige Informationsdrehscheibe einführt, die sich über die Tracking-Technologie von mehr als 26 Millionen Websites erstreckt. Evidon Insight CentralTM wird die Ausgangsposition der gesamten Evidon-Intelligenz, einschließlich Leistungskenndaten für Key-Tracking, Beiträge aus der Global Tracker Report Reihe, aktuelle und frühere Ausgaben des Evidon Dispatch, die langjährige, wöchentliche Kurzzusammenfassung des Unternehmens über Meldungen hinsichtlich der Privatsphäre, sein hoch frequentierter Blog und vieles mehr. Um Evidon Insight Central zu besuchen und eine Kopie des Global Tracker Reports herunterzuladen, gehen Sie bitte auf: http://www.evidon.com/evidon-insight-central.

Advertising Age bezog sich am vergangenen Montag auf einige wichtige Erkenntnisse dieser zweiten Ausgabe des Evidon Global Tracker Report. Zu den wichtigsten Erkenntnissen gehörte u.a., dass das Tracking-Ökosystem 2012 um 53 Prozent gewachsen ist. Dieser dramatische Anstieg zeigt, wie die Datenerfassung und das Targeting-Ökosystem an Trackern das Online-Geschäft sowohl von Käufern und Verkäufern, als auch das Online-Erlebnis von Verbrauchern verbessert.

Die erste Ausgabe des Global Tracker Reports von Juni letzten Jahres offenbarte, dass im ersten Quartal 2012 Google Analytics, Google AdSense, Facebook Social Plugins, Google +1 und Facebook Connect die fünf aktivsten Tracking-Dienste waren. Die zweite Ausgabe trifft Google Analytics weiterhin an der Spitze der Tracking-Nahrungskette an, wobei sich jedoch Facebook Connect jetzt auf Platz 2 befindet, gefolgt von Google AdSense, dem Facebook "Gefällt-mir"-Button und Google +1.

Gleichermaßen interessant, und möglicherweise mehr beunruhigend für Veröffentlicher und Verbraucher, ist die Nachricht, dass mehr als die Hälfte der Tracking-Technologien innerhalb des Internets, nämlich 55 Prozent, über andere Tracker auf Websites gelangen. Ein unbekannter oder ausschweifender Tracking-Code kann die Ladezeiten von Seiten verlangsamen und die geheime Erfassung von Verbraucherdaten unterstützen.

„Mit der raschen Entwicklung neuer Technologien und der kontinuierlichen Weiterentwicklung der etablierten Tracking-Dienste, ist es zunehmend schwieriger informiert zu bleiben, welche potentielle Reichweite die Tracking-Tag-Kette aufweisen kann“, sagte Meyer. „Als das Unternehmen, das sich der Offenlegung des unsichtbaren Web widmet, sind wir hoch erfreut über den Nutzen, den Evidon Insight Central und der Global Tracker Report diesem Ökosystem bringen wird.“

Richtet man den Blick auf über die aktuelle Ausgabe des Global Tracker Report hinaus, so befinden sich unter den kommenden Themen von Evidon Insight Central:

  • Latenz und Tracker-Dichte (eine Studie über den Zusammenhang zwischen der Trackeranzahl und langsame Websiteleistung)
  • Gemeinsame Nutzung konkurrierender Websites von Dritten (eine fortlaufende Reihe)
  • Eintauchen in die Welt des Umleitens (Verständnis von Trackerverkettungen)
  • Kosten für mobile Werbung für Benutzer in Bezug auf die Bandbreite (wie viel Verbraucher zahlen, um sich auf ihren mobilen Geräten verfolgen zu lassen)

Eine Kopie des Evidon Global Tracker Reports können Sie anfordern unter: http://www.evidon.com/gtr

Über Evidon

Evidon deckt das unsichtbare Web auf.

Die Technologie des Unternehmens verschafft Marken, Herausgebern, Netzwerken und anderen Unternehmen in der ganzen Welt einzigartige Einblicke in das digitale Ökosystem — einschließlich unvergleichlicher Erkenntnisse über die Vermarktungstechnologien, die dem kommerziellen Internet zugrunde liegen, und dazu die Möglichkeit, ihren Einfluss auf die Geschäftstätigkeit zu kontrollieren.

Zu dieser Technologie gehört die Evidon-Browserergänzung Ghostery®, die über die Datensammlung auf 26 Millionen Websites und die Geschäftskontroll-Lösungen des Unternehmens informiert. Die marktführenden Vertraulichkeitslösungen von Evidon für jährlich mehr als 1 Mrd. US-Dollar unterstützen Unternehmen, die weltweiten Vorschriften zur Vertraulichkeit einzuhalten, indem täglich über 150 Millionen Menschen Transparenz und Kontrolle darüber zur Verfügung gestellt wird, wie ihre Informationen online genutzt werden.

So treffen Unternehmen intelligentere Entscheidungen, schützen ihre Geschäfte und die Privatsphäre der Verbraucher, und steigern demzufolge ihren Umsatz. www.evidon.com

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...