|By PR Newswire
|February 25, 2013 04:30 PM EST
NEW YORK, Feb. 25, 2013 /PRNewswire/ -- McCann Truth Central, the global intelligence unit of McCann Worldgroup based in New York, today launched the McCann Mobile Personality Profiler, the first major online tool to uncover and define the distinct personalities of mobile device users. What's your mobile personality? Take the test at www.truthprofiler.com and find out.
The Mobile Personality Profiler is a key component of McCann Truth Central's newest global research study, "The Truth About Connected You." The findings of the study will be released at the Mobile World Congress in Barcelona, Spain, on February 27, 2013.
"It's fascinating to know how our personality complements or clashes with those of our boss, our colleagues, a boyfriend or girlfriend," said the Profiler tool's creator, David Tucker, Deputy Director of McCann Truth Central. "However, if we conduct ourselves differently when using our mobiles, as our research shows, then our new 'mobile personality' could have huge implications for our relationships, both business and personal."
"It stands to reason that marketers who better understand the mobile personalities of their customers, which are often very different from their real-life ones, will have an advantage when it comes to building stronger connections with them," said Laura Simpson, Global Director, McCann Truth Central who led the "The Truth About Connected You" study. "Nobody likes to be yelled at, nagged or ignored – but despite having the best intentions, many mobile programs are doing just that."
Globally, the Top Five mobile personalities include:
Mobile Maitre-D (15% globally, #1 type in Spain, China)
Right this way, sir. I've been holding this time to chat with you. You are the ultimate orchestrator when it comes to mobile. Your day is scheduled to the minute on your phone; if you've got kids, theirs is too. You always answer a call or message – with a proper salutation, too. If someone has to wait, you have your best apology ready. Your only handicap is a fear of deviating from your patterns. You may be missing out on some of the best mobile innovations, including some which can help you maintain your high standards of organization and service. You might like the Weave app, which is great for people who are managing multiple personal projects.
Data Diva (11% globally, #1 in U.S. & the U.K.)
140 character limit? What is this @#$%? Calm down, connected friend, your buddies won't mind if you take ten to get back to them. You're a serial chatterer and your phone bills are probably keeping some of the networks in business. You're too busy catching up with friends to organize your extensive contacts list. You can't imagine life without mobile, but you suspect you're not getting everything you can out of your devices, and you may be right. You might like the Onavo Extend app that helps you manage your data usage.
Wireless Warrior (10% globally, #1 in South Africa)
Hey, pro, how fast can you clean out your inbox? Probably pretty fast, since you're so organized. You use your mobile to keep the communication lines open, close deals and make decisions at all hours. For you, connecting with people is currency, and so while you probably have one of the biggest voice and data bills in your department, you're reluctant to make huge changes to your devices lest you risk a technical malfunction. You might like the Evernote app for note-making when you're away from your desk.
iChatty (9% globally, #1 in India & Brazil)
Your phone goes everywhere with you and you've been known to send the odd text from the toilet. Your mobile challenge is ensuring that your social screen obsession doesn't take you away from the thing you love the most: your friends and family. You're probably a video chatting fiend already, but you might want to check out Viber and Google+ Hangouts so that you can chat and text with more than one friend at a time. Oh, and remember to turn the camera off when you have to 'excuse yourself.'
Linked-out Loyalist (8% globally, #1 in Japan)
You are the person who always 'keeps it real.' Just because you have access to lots of new tech tools, it doesn't mean you think they're necessarily the best way for you to communicate. You're loyal to your select set of best friends and family, and you want that personal touch that comes from voice calls or video chatting. You probably believe that receiving a handwritten, posted mail is a greater sign of connection than a text message. You like tech, but you view it as a supplement to your relationships. You might get the most use out of a navigation app like MotionX GPS Drive, to find that new cafe where you're meeting your friends.
About McCann Truth Central
McCann Truth Central, based in New York, is McCann Worldgroup's global intelligence unit, with representation in more than 100 countries around the world. The group is dedicated to uncovering human truths to help brands make their mark in the world. The Truth Central Team has analyzed attitudes about topics ranging from wellness to privacy, youth, beauty, moms, social media, politics and more. To download the studies visit: http://truthcentral.mccann.com/truth-studies/ .
About McCann Erickson
McCann Erickson (www.mccann.com) operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world's most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation and performance. Clients include leading global brands such as American Airlines, Cathay Pacific, Coca-Cola, General Motors, General Mills, GlaxoSmithKline, Intel, IKEA, Johnson & Johnson, Kraft Foods, L'Oreal, MasterCard, Maybelline, Nestle, Sony and Unilever.
SOURCE McCann Worldgroup
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 12:45 AM EDT Reads: 2,219
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things.
And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 26, 2016 12:30 AM EDT Reads: 2,884
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 25, 2016 11:45 PM EDT Reads: 2,255
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 25, 2016 10:15 PM EDT Reads: 1,707
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,191
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts?
As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 651
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes.
In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 25, 2016 03:30 PM EDT Reads: 1,492
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,548
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 25, 2016 01:00 PM EDT Reads: 3,894
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,597
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 25, 2016 09:00 AM EDT Reads: 583
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,117
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value.
In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 25, 2016 08:30 AM EDT Reads: 1,761
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better.
The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 25, 2016 08:30 AM EDT Reads: 491
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 25, 2016 06:00 AM EDT Reads: 1,445
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences.
In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,922
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,813
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years?
This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,650
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market.
In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,930
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 3,001