Welcome!

Cognitive Computing Authors: Peter Silva, Carmen Gonzalez, Yeshim Deniz, Elizabeth White, Rene Buest

News Feed Item

Evidon sort la deuxième édition de son rapport Global Tracker dans le cadre de la réunion des dirigeants d’IAB et lance Evidon Insight Central

Evidon, le leader mondial des solutions permettant de « révéler l'invisible sur le Web », a annoncé aujourd'hui la disponibilité de la deuxième édition de son rapport Global Tracker alors que la société a lancé une plate-forme d’information, première du genre, couvrant la technologie du tracking sur plus de 26 millions de sites Web. Evidon Insight CentralTM devient le centre de toutes les informations d’Evidon, cela comprend les objectifs de performance clés du tracking, des articles de la série du rapport Global Tracker, des numéros actuels et anciens d’Evidon Dispatch, la publication hebdomadaire privée d’informations de la société existant depuis longtemps, son blog très consulté, et bien d’autres choses encore. Pour visiter Evidon Insight Central et télécharger une copie du rapport Global Tracker, veuillez consulter : http://www.evidon.com/evidon-insight-central.

Le magazine Advertising Age a couvert certaines perspectives clés de cette seconde édition du rapport Global Tracker d’Evidon lundi dernier. Une des conclusions clés est que l’écosystème du tracking a enregistré une croissance de 53 % en 2012. Cette croissance spectaculaire illustre la manière avec laquelle l’écosystème des trackers pour la collecte de données et le ciblage améliore les activités aussi bien des acheteurs que des vendeurs en ligne, ainsi que les expériences Web des consommateurs.

La première édition du rapport Global Tracker, qui date de juin dernier, avait montré que les cinq trackers les plus prolifiques du premier trimestre 2012 étaient Google Analytics, Google AdSense, les plugins sociaux de Facebook, Google +1 et Facebook Connect. Cette seconde édition révèle que Google Analytics est toujours en tête de la chaîne alimentaire du tracking, mais aussi que Facebook Connect arrive dorénavant en deuxième position, suivi de Google AdSense, du bouton « J’aime » de Facebook et de Google +1.

Tout aussi intéressante, et potentiellement plus inquiétante pour les éditeurs et les consommateurs, est l’information que plus de la moitié des technologies de tracking sur le Web (55 %) arrivent sur les sites via d’autres trackers. Le code de tracking inconnu et/ou excessif peut ralentir le chargement des pages et encourager la collecte de données non divulguées sur les consommateurs.

« Avec l’émergence rapide de nouvelles technologies et l’évolution continue de services de tracking établis, il est de plus en plus difficile de rester informé ne serait-ce que de la portée de la chaîne des marqueurs de tracking », a déclaré Meyer. « Alors que la société s’est consacrée à “révéler l'invisible sur le Web“, nous sommes absolument enthousiasmés quant à la valeur qu’apporteront Evidon Insight Central et le rapport Global Tracker à cet écosystème ».

Si l’on regarde plus loin que l’édition actuelle du rapport Global Tracker, les prochains articles sur Evidon Insight Central incluront :

  • Latence et densité de trackers (Une étude sur la relation entre le nombre de trackers et les médiocres performances d’un site)
  • Sites concurrents partageant des parties tierces (une série en cours)
  • Redirect Deep Dive (Comprendre la chaîne en série des trackers)
  • Coût de la publicité sur mobile pour les utilisateurs en termes de consommation de bande passante (Combien payent les consommateurs pour être suivis sur leurs terminaux mobiles)

Pour demander une copie du rapport Global Tracker d’Evidon, visitez : http://www.evidon.com/gtr

À propos d'Evidon

Evidon révèle l'invisible sur le Web.

Sa technologie procure aux marques, éditeurs, réseaux et autres entreprises à travers le monde une perspective unique dans l’écosystème numérique – dont des renseignements inégalés sur les technologies de marketing qui étayent le Web commercial – et la force de contrôler leur impact sur les activités.

Cette technologie comprend Ghostery®, l’outil de navigation d’Evidon qui fournit des rapports sur la collecte de données provenant de 26 millions de sites Web et qui renseigne les solutions de contrôle d’activité de la société. Evidon fournit par ailleurs des contrôles de confidentialité de premier plan pour plus de 1 milliard de dollars de médias d’affichage chaque année qui permettent à plus de 150 millions de personnes chaque jour de contrôler la manière avec laquelle leurs informations sont utilisées en ligne.

Les sociétés prennent des décisions plus intelligentes, protègent leurs activités et la confidentialité des clients, et par conséquent augmentent leur chiffre d’affaires. www.evidon.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.