Welcome!

API Journal Authors: Dana Gardner, Rishi Bhargava, Elizabeth White, Shelly Palmer, Sematext Blog

News Feed Item

Evidon sort la deuxième édition de son rapport Global Tracker dans le cadre de la réunion des dirigeants d’IAB et lance Evidon Insight Central

Evidon, le leader mondial des solutions permettant de « révéler l'invisible sur le Web », a annoncé aujourd'hui la disponibilité de la deuxième édition de son rapport Global Tracker alors que la société a lancé une plate-forme d’information, première du genre, couvrant la technologie du tracking sur plus de 26 millions de sites Web. Evidon Insight CentralTM devient le centre de toutes les informations d’Evidon, cela comprend les objectifs de performance clés du tracking, des articles de la série du rapport Global Tracker, des numéros actuels et anciens d’Evidon Dispatch, la publication hebdomadaire privée d’informations de la société existant depuis longtemps, son blog très consulté, et bien d’autres choses encore. Pour visiter Evidon Insight Central et télécharger une copie du rapport Global Tracker, veuillez consulter : http://www.evidon.com/evidon-insight-central.

Le magazine Advertising Age a couvert certaines perspectives clés de cette seconde édition du rapport Global Tracker d’Evidon lundi dernier. Une des conclusions clés est que l’écosystème du tracking a enregistré une croissance de 53 % en 2012. Cette croissance spectaculaire illustre la manière avec laquelle l’écosystème des trackers pour la collecte de données et le ciblage améliore les activités aussi bien des acheteurs que des vendeurs en ligne, ainsi que les expériences Web des consommateurs.

La première édition du rapport Global Tracker, qui date de juin dernier, avait montré que les cinq trackers les plus prolifiques du premier trimestre 2012 étaient Google Analytics, Google AdSense, les plugins sociaux de Facebook, Google +1 et Facebook Connect. Cette seconde édition révèle que Google Analytics est toujours en tête de la chaîne alimentaire du tracking, mais aussi que Facebook Connect arrive dorénavant en deuxième position, suivi de Google AdSense, du bouton « J’aime » de Facebook et de Google +1.

Tout aussi intéressante, et potentiellement plus inquiétante pour les éditeurs et les consommateurs, est l’information que plus de la moitié des technologies de tracking sur le Web (55 %) arrivent sur les sites via d’autres trackers. Le code de tracking inconnu et/ou excessif peut ralentir le chargement des pages et encourager la collecte de données non divulguées sur les consommateurs.

« Avec l’émergence rapide de nouvelles technologies et l’évolution continue de services de tracking établis, il est de plus en plus difficile de rester informé ne serait-ce que de la portée de la chaîne des marqueurs de tracking », a déclaré Meyer. « Alors que la société s’est consacrée à “révéler l'invisible sur le Web“, nous sommes absolument enthousiasmés quant à la valeur qu’apporteront Evidon Insight Central et le rapport Global Tracker à cet écosystème ».

Si l’on regarde plus loin que l’édition actuelle du rapport Global Tracker, les prochains articles sur Evidon Insight Central incluront :

  • Latence et densité de trackers (Une étude sur la relation entre le nombre de trackers et les médiocres performances d’un site)
  • Sites concurrents partageant des parties tierces (une série en cours)
  • Redirect Deep Dive (Comprendre la chaîne en série des trackers)
  • Coût de la publicité sur mobile pour les utilisateurs en termes de consommation de bande passante (Combien payent les consommateurs pour être suivis sur leurs terminaux mobiles)

Pour demander une copie du rapport Global Tracker d’Evidon, visitez : http://www.evidon.com/gtr

À propos d'Evidon

Evidon révèle l'invisible sur le Web.

Sa technologie procure aux marques, éditeurs, réseaux et autres entreprises à travers le monde une perspective unique dans l’écosystème numérique – dont des renseignements inégalés sur les technologies de marketing qui étayent le Web commercial – et la force de contrôler leur impact sur les activités.

Cette technologie comprend Ghostery®, l’outil de navigation d’Evidon qui fournit des rapports sur la collecte de données provenant de 26 millions de sites Web et qui renseigne les solutions de contrôle d’activité de la société. Evidon fournit par ailleurs des contrôles de confidentialité de premier plan pour plus de 1 milliard de dollars de médias d’affichage chaque année qui permettent à plus de 150 millions de personnes chaque jour de contrôler la manière avec laquelle leurs informations sont utilisées en ligne.

Les sociétés prennent des décisions plus intelligentes, protègent leurs activités et la confidentialité des clients, et par conséquent augmentent leur chiffre d’affaires. www.evidon.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...