Welcome!

API Journal Authors: John Basso, Tim Hinds, Dan Sarel, John Esposito, Jason Bloomberg

News Feed Item

Evidon sort la deuxième édition de son rapport Global Tracker dans le cadre de la réunion des dirigeants d’IAB et lance Evidon Insight Central

Evidon, le leader mondial des solutions permettant de « révéler l'invisible sur le Web », a annoncé aujourd'hui la disponibilité de la deuxième édition de son rapport Global Tracker alors que la société a lancé une plate-forme d’information, première du genre, couvrant la technologie du tracking sur plus de 26 millions de sites Web. Evidon Insight CentralTM devient le centre de toutes les informations d’Evidon, cela comprend les objectifs de performance clés du tracking, des articles de la série du rapport Global Tracker, des numéros actuels et anciens d’Evidon Dispatch, la publication hebdomadaire privée d’informations de la société existant depuis longtemps, son blog très consulté, et bien d’autres choses encore. Pour visiter Evidon Insight Central et télécharger une copie du rapport Global Tracker, veuillez consulter : http://www.evidon.com/evidon-insight-central.

Le magazine Advertising Age a couvert certaines perspectives clés de cette seconde édition du rapport Global Tracker d’Evidon lundi dernier. Une des conclusions clés est que l’écosystème du tracking a enregistré une croissance de 53 % en 2012. Cette croissance spectaculaire illustre la manière avec laquelle l’écosystème des trackers pour la collecte de données et le ciblage améliore les activités aussi bien des acheteurs que des vendeurs en ligne, ainsi que les expériences Web des consommateurs.

La première édition du rapport Global Tracker, qui date de juin dernier, avait montré que les cinq trackers les plus prolifiques du premier trimestre 2012 étaient Google Analytics, Google AdSense, les plugins sociaux de Facebook, Google +1 et Facebook Connect. Cette seconde édition révèle que Google Analytics est toujours en tête de la chaîne alimentaire du tracking, mais aussi que Facebook Connect arrive dorénavant en deuxième position, suivi de Google AdSense, du bouton « J’aime » de Facebook et de Google +1.

Tout aussi intéressante, et potentiellement plus inquiétante pour les éditeurs et les consommateurs, est l’information que plus de la moitié des technologies de tracking sur le Web (55 %) arrivent sur les sites via d’autres trackers. Le code de tracking inconnu et/ou excessif peut ralentir le chargement des pages et encourager la collecte de données non divulguées sur les consommateurs.

« Avec l’émergence rapide de nouvelles technologies et l’évolution continue de services de tracking établis, il est de plus en plus difficile de rester informé ne serait-ce que de la portée de la chaîne des marqueurs de tracking », a déclaré Meyer. « Alors que la société s’est consacrée à “révéler l'invisible sur le Web“, nous sommes absolument enthousiasmés quant à la valeur qu’apporteront Evidon Insight Central et le rapport Global Tracker à cet écosystème ».

Si l’on regarde plus loin que l’édition actuelle du rapport Global Tracker, les prochains articles sur Evidon Insight Central incluront :

  • Latence et densité de trackers (Une étude sur la relation entre le nombre de trackers et les médiocres performances d’un site)
  • Sites concurrents partageant des parties tierces (une série en cours)
  • Redirect Deep Dive (Comprendre la chaîne en série des trackers)
  • Coût de la publicité sur mobile pour les utilisateurs en termes de consommation de bande passante (Combien payent les consommateurs pour être suivis sur leurs terminaux mobiles)

Pour demander une copie du rapport Global Tracker d’Evidon, visitez : http://www.evidon.com/gtr

À propos d'Evidon

Evidon révèle l'invisible sur le Web.

Sa technologie procure aux marques, éditeurs, réseaux et autres entreprises à travers le monde une perspective unique dans l’écosystème numérique – dont des renseignements inégalés sur les technologies de marketing qui étayent le Web commercial – et la force de contrôler leur impact sur les activités.

Cette technologie comprend Ghostery®, l’outil de navigation d’Evidon qui fournit des rapports sur la collecte de données provenant de 26 millions de sites Web et qui renseigne les solutions de contrôle d’activité de la société. Evidon fournit par ailleurs des contrôles de confidentialité de premier plan pour plus de 1 milliard de dollars de médias d’affichage chaque année qui permettent à plus de 150 millions de personnes chaque jour de contrôler la manière avec laquelle leurs informations sont utilisées en ligne.

Les sociétés prennent des décisions plus intelligentes, protègent leurs activités et la confidentialité des clients, et par conséquent augmentent leur chiffre d’affaires. www.evidon.com

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...