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API Journal Authors: William Schmarzo, Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict

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SK Planet lança entretenimento móvel com áudio Dolby de alta definição

Sediada na Coréia, a plataforma digital pioneira SK Planet e a Dolby Laboratories (NYSE: DLB) anunciaram hoje que os filmes da T store da SK Planet, primeiro e maior mercado coreano aberto para conteúdo móvel, irá transmitir e baixar com áudio Dolby® Digital Plus™ de alta definição no início de março. O T store da SK Planet possui um conteúdo de mais de 34.000 títulos.

Os consumidores da T store da SK Planet poderão experimentar filmes de grande audiência com som surround multicanal nos dispositivos suportados e desfrutar do conteúdo através da rede móvel, incluindo LTE. É o primeiro serviço VOD do mundo de uma operadora móvel que oferece Dolby Digital Plus.

"Os consumidores querem a melhor experiência de entretenimento possível onde quer que vão, e o som é parte integrante disso", disse Kihyun Jung, diretor de produtos da SK Planet. "A Dolby tem uma longa história de criação das melhores experiências de áudio para o cinema e sala de estar, e agora estamos colaborando para trazer essa experiência de som excelente aos consumidores de serviços móveis da Coréia. As ofertas de conteúdo HD com qualidade superior de áudio nos permitirão oferecer melhores serviços. Ao fazer um investimento agressivo como este, esperamos aumentar a liderança de T store, hoppin e MelOn no mercado de conteúdos e serviços de vídeo".

"Qualidade de som é importante para a qualidade do entretenimento. Com áudio Dolby Digital Plus, os filmes da T store da SK Planet soarão exatamente como o diretor de cinema ou designer de som pretendia", disse John Couling, vice-presidente sênior de mídia eletrônica da Dolby Laboratories. "Estamos entusiasmados em trabalhar com uma líder de mercado como a SK Planet, que está empenhada em avançar nas melhores experiências de som para dispositivos móveis".

Sobre a SK Planet

A SK Planet é uma empresa afiliada da SK Telecom, que iniciou em 01 de outubro de 2011 e é especializada em serviços de plataforma. Seus principais serviços são loja de aplicativos, oferta de mídia digital, navegação móvel e serviços de comércio eletrônico. Através de sua subsidiária, também oferece portal de busca/mini homepage, música digital, mercado aberto, e mensageiro móvel.

Para mais informações, por favor visite www.skplanet.com.

Sobre a Dolby Laboratories

A Dolby Laboratories (NYSE:DLB) é a líder global em tecnologias que são elementos essenciais para as melhores experiências de entretenimento. Fundada em 1965 e mais conhecida pela alta qualidade de som surround e áudio em ambientes que vão desde o cinema à sala de estar ou dispositivos móveis, a Dolby cria inovações que enriquecem o entretenimento nos cinemas, em casa ou em movimento. Para mais informação sobre a Dolby Laboratories ou tecnologias Dolby, acesse www.dolby.com.

Dolby e o símbolo duplo D são marcas registradas da Dolby Laboratories. Dolby Digital Plus é uma marca comercial da Dolby Laboratories. Android é uma marca comercial da Google Inc. S13/26679 DLB-G

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