API Journal Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, Ruxit Blog, William Schmarzo

News Feed Item

Trend Micro Charts Course for Global Consumer Mobile Leadership

Trend Micro Establishes #1 Sales Position in Mobile Security in Japan in 1 Year, and Expands Across the Globe in 2013

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ --Trend Micro Incorporated (TYO: 4704; TSE:4704), a global leader in consumer digital information security, continues to deliver on its promise to move beyond PC antivirus and establish itself as a major mobile security and utility player with its successful expansion of products and services in the mobile world. Today, tens of millions of customers rely on Trend Micro's global offerings, providing strong evidence of its position as a leader of cloud security solutions.

Moving into 2013, Trend Micro's top priority is to ensure that consumers are living in a world where it is safe and easy to digitally exchange information. As the world continues to transition into an "always on, always mobile" environment, it is Trend Micro's mission to secure and enhance the mobile experience for users via the device, cloud, network and at home.

"2012 was a significant milestone in our company history," said Akihiko Omikawa, board member, executive vice president of global consumer business, Trend Micro. "We have been recognized as an industry leader in security for the past 25 years.  We continue to challenge ourselves and have spent the past 18 months building and expanding our leadership in our mobile business.  We are excited to begin the next chapter in positioning ourselves as the technology leader in mobile security beyond Japan."

2012 – A year focused on mobile technology and innovation

This past year Trend Micro made great strides to move beyond PC antivirus. Major highlights in consumer mobile include:

  • Formed a dedicated team for mobile-related products and services.
  • Within the year expanded the portfolio of products with the goal of helping consumers enjoy their digital lives safely. 
  • Developed and successfully executed on a comprehensive consumer mobile strategy that goes beyond antivirus and beyond the device:
    • Beyond Antivirus:  Moved beyond just protecting mobile devices from malicious links and malware, and created products and services to enhance battery life, backup critical data, manage online passwords and sync & share information, all with the aim of enhancing the customers' mobile experience
    • Beyond the Device:  Expanded beyond solutions for the device, and created innovative new solutions to protect app stores, network connections, and data stored in the cloud

2013 – A year focused on being number #1 in Mobile

Within 9 months of its new strategy, Trend Micro became #1 in sales in consumer mobile security within Japan*.  With that accomplishment, Trend Micro has set its sights on replicating that success in other parts of the world, with special emphasis on the United States in this coming year.  Building on our past success, Trend Micro is expanding its consumer portfolio and leveraging its innovative Trend Micro™ Mobile App Reputation, an automated application reputation technology that identifies mobile apps that are malicious or resource-intensive.  Going forward, the key pillars for Trend Micro's global mobile success are best explained as:

  • INNOVATION - Trend Micro is constantly innovating and improving its products.  Last year, Trend Micro introduced the world's first automated Mobile App Reputation Service for app stores and the first mobile utility with cloud intelligence (Trend Micro™ Longevity Battery Saver).  In 2013, Trend Micro's innovation continues with today's announcement of the latest Mobile Security solution, Trend Micro™ Mobile Security that now includes Privacy Scanner for Facebook, the first mobile app that scans Facebook privacy settings for potentially unsafe exposure of private information (see press release).
  • PARTNERSHIPS – Trend Micro is partnering with other leaders in the mobile space to protect users throughout the ecosystem. Examples to date include:
    • BlackBerry® – BlackBerry is using Trend Micro Mobile App Reputation service in coordination with its internal proprietary system for analyzing third-party apps available on the BlackBerry® World™ storefront
    • KDDI – KDDI, which provides mobile services and is named ''au'' in Japan, distributes Trend Micro Mobile Security™ to millions of their subscribers
    • Chungwa Telecom – The leading Taiwanese telecom provider is both distributing Trend Micro™ Mobile Security to their millions of consumer and corporate subscribers and is using Trend Micro Mobile App Reputation to protect their HAMI app store
    • Androider.jp – The leading Japanese Android™ application review and information website is using Trend Micro Mobile App Reputation solution to pre-screen applications for irregularities and security issues
  • LEGACY OF SUCCESS - Trend Micro is translating success in Japan to grow key markets such as the United States and Australia through the expansion of technology, products, partners and avenues to market.  Currently Trend Micro's mobile security solution which goes by VirusBuster™ Mobile in Japan is:
    • The 3rd highest grossing non-game app in Google Play globally**
    • #1 in market share for mobile security in Japan***
    • #1 most downloaded app in the KDDI AU Smart Pass service****

"With our innovative products, global partners, and comprehensive strategy, Trend Micro is well-positioned to advance and expand our leadership in mobile.  Our focus is to provide mobile solutions that will help create a safe and enjoyable experience for the user while exchanging digital information," stated Khoi Nguyen, head of Trend Micro's global consumer mobile business unit.  "With our commitment to mobile, our legacy, and are current success, we are striving for triple digit growth in 2013.  I am happy to say that with today's news about this version of Trend Micro Mobile Security we are off to a fantastic start in the New Year."

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 

Additional information about Trend Micro Incorporated and its products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://NewsRoom.TrendMicro.com and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...