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SK Planet lance des divertissements mobiles avec une audio Dolby haute définition

Le pionnier coréen des plate-formes numériques, SK Planet, et Dolby Laboratories (NYSE : DLB) ont annoncé aujourd'hui que les films du T store de SK Planet, le premier et plus important marché ouvert de contenu mobile de Corée, vont diffuser en continu et seront téléchargés avec l'audio haute définition Dolby®Digital Plus™ à partir du mois de mars. Le T store de SK Planet contient plus de 34 000 titres de contenu.

Les consommateurs T store de SK Planet pourront voir des films en son surround multicanal de premier ordre sur des périphériques pris en charge et apprécier le contenu via le réseau mobile, y compris LTE. C'est le premier service VOD au monde d'un opérateur mobile à offrir Dolby Digital Plus.

« Les consommateurs veulent la meilleure expérience de divertissement possible, où qu'ils soient, et le son en fait partie intégrante », a déclaré Kihyun Jung, directeur produits de SK Planet. « Dolby a une longue histoire de création des meilleures expériences audio pour le cinéma et la salle de séjour, et maintenant nous collaborons pour offrir cette expérience sonore hors pair aux consommateurs mobiles de Corée. Ces contenus HD possédant une qualité audio exceptionnelle nous permettront de fournir des services de premier ordre. En faisant un investissement aussi agressif que celui-ci, nous comptons améliorer le leadership de T store, hoppin, et MelOn sur le marché du contenu et dans le secteur des services vidéo ».

« Un divertissement de haute qualité exige un son de haute qualité. Avec l'audio Dolby Digital Plus, le son des films T store de SK Planet sera exactement celui envisagé par le réalisateur ou le concepteur de son », a expliqué John Couling, vice-président directeur, E-Media, Dolby Laboratories. « Nous sommes ravis de collaborer avec un leader du marché tel que SK Planet, qui s'engage à promouvoir les meilleures expériences sonores possibles pour le mobile ».

À propos de SK Planet

SK Planet est une société affiliée de SK Telecom qui a démarré le 1er octobre 2011 et qui se spécialise dans les services de plate-forme. Ses principaux services sont le magasin d'applications, la distribution de médias numériques, la navigation mobile, et les services de commerce électronique. Par le biais de sa filiale, la société offre également un portail de recherche/mini page d'accueil, la musique numérique, le marché ouvert et un messager mobile.

Pour en savoir plus, veuillez consulter www.skplanet.com.

À propos de Dolby Laboratories

Dolby Laboratories (NYSE : DLB) est le chef de file mondial des technologies qui constituent les éléments essentiels des meilleures expériences de divertissement. Fondée en 1965 et mieux connue pour l'audio et le son surround de haute qualité qu’elle déploie dans les cinémas, les salles de séjour et les appareils mobiles, la société Dolby crée des innovations qui enrichissent les divertissements au cinéma, à domicile ou en déplacement. Pour plus d’informations sur Dolby Laboratories ou sur les technologies Dolby, veuillez consulter www.dolby.com.

Dolby et le symbole double D sont des marques déposées de Dolby Laboratories. Dolby Digital Plus est une marque de commerce de Dolby Laboratories. Android est une marque de commerce de Google Inc. S13/26679 DLB-G

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