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API Journal Authors: Elizabeth White, Jason Bloomberg, Pat Romanski, Janakiram MSV, Joe Pruitt

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Partnership Agreement Secures Massive Content Offering to Global Affiliate Broadcaster Market

BEIJING, Feb. 20, 2013 /PRNewswire/ -- Inception Digital, a global leader in content management and electronic distribution, together with content syndication and streaming company, Spondo, announced today that they have signed an agreement in which Inception will provide Spondo with all manner of top-tier content, TV shows, videos and music videos.

Spondo's platform allows anyone with a website to become a broadcaster, curating 'Spotify-like' playlists of videos which speak to their audiences. The Spondo platform facilitates bloggers, clubs, schools, charities, SMEs and anyone who has amassed a community of users/members and fans to whom they wish to offer interesting and relevant content to.

Spondo shares revenue with all parties; 50% to content owners, 25% to the affiliate/distributor and 25% for Spondo.

Spondo launched in 2012 the live-stream of the head-to-head one-day golf match between Tiger Woods and Rory McIlroy from China (with News Digital and as distributors) and has recently launched the dedicated Children's Channel, (a partnership with the Australian Broadcasting Corporation and Starlight Children's Foundation Australia).

Inception Digital was founded to address the bottle-neck in the online video space with regards to digitization, provisioning and electronic distribution. Inception is now the leading provider of core digital services to iTunes, Amazon, Comcast Cable & Interactive, Netflix, Quikflix, Hulu and nearly 100 other platforms. With a global footprint and access to the world's best content from the world's biggest studios, networks, publishers and producers, Inception dominates this space.

Spondo's Director Chris Adams said, "Working with Inception Media is a game-changer for us. Spondo has now established a significant volume of content which will exponentially scale our platform's offering to affiliates, distributors and communities of all kinds."

Erik Pence, Inception's Founder and President, added, "Spondo's platform and business model are at the heart of where the online video space is going and needs to be. Content publishers and audiences can now connect directly - this is massively disruptive and we believe it's the wave of the future."

1. About Spondo

Spondo is a world-leading technology company with proprietary content syndication and revenue distribution software that empowers publishers to monetize their content on any website, tablet PC or Smart device/TV via streaming Pay-Per-View, Video-on-Demand, Ad-Support and more.

Based in Melbourne, Victoria, Australia, Spondo seeks to connect content owners with affiliates and their communities through an innovative business model of revenue sharing, turn-key technology solutions and marketing tools that make it easy to make money from content worldwide. Spondo is owned by holding company RivusTV Limited which was founded in 2007. RivusTV launched earlier this year and has already signed several deals with international content publishers and has plans to expand into the US and globally in early 2013.

The company recently live-streamed the one-day, head-to-head golf match between Tiger Woods and Rory McIlroy from China (with News Digital and as distribution partners and launched its first content channel,, for children, in partnership with the Australian Broadcasting Corporation and Starlight Children's Foundation Australia.

2. About Inception Media/Inception Digital

Inception is a leader in the digital distribution arena and holds the coveted iTunes Preferred Provider status as a Movie Aggregator and Techinal Provider. This status extends far beyond North America allowing Inception Media Group to bring films to all iTunes Movie Stores around the world. Inception Media Group also maintains direct relationships with other top digital retailers including Netflix, Hulu, Google Play and Amazon Instant Video -- ensuring our content partners the widest reach possible.

Inception Media Group also provides distribution-related business solution and consulting services to content creators, owners or their representatives, including domestic and international production companies, talent management firms, law firms and financiers. These services include; theatrical exploitation, marketing, sales (television, packaged media and digital) and overall strategic planning.

3. For more information:

Chris Adams
Tel: +614 1043 7770
E-mail: [email protected]

4. Interviews:

To arrange interviews with Chris Adams, please contact Mia Peng.

Mia Peng
Marketing Manager
Tel: +86 10 6561 5818 Ext. 866
E-mail: [email protected]


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