NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Proactive media pitching remains a powerful and cost-effective marketing tool that can be invaluable to a small business owner looking to get in front of new audiences and expand their customer base, but in an era of information overload, it is a tactic that requires more creativity, persistence and patience.

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In the first article of a two-part series posted on PR Newswire's PR Toolkit, best-selling author Penny C. Sansevieri  notes that in order to successfully pitch your story you must first understand why so many pitches go unnoticed.   In "Why Your Small Business Pitches are Being Ignored," she provides a few golden rules to follow when looking to engage the media.  

To read the complete article, visit: http://bit.ly/SmallBusinessMediaPitching.

Stay tuned for next week's article, "Thirty Ways to Make Yourself and Your Small Business Irresistible to the Media."

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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